We're one month into the new year - are you feeling the love yet? If not, perhaps you're missing the trend mark... The last in the 2013 Bizcommunity trends series was run last week - check them out
here.
Besides the chocolate hearts, red banners and flower-bearing bears all vying for top spot in consumers' minds this Valentine's Day, how do you stay top-of-mind in consumers' hearts year-round? This week, Jason Frichol gives us some advice on how to go from
point-of-purchase to point-of-behaviour displays.
With more useful advice, Jonathan Novotny tells us how to
design a successful online store, and Shantel Bassanna explains
why experiential marketing works.
In other news, Pick n Pay's new CEO has decided to get a
head start on the job; Unilever is footing a billion rand investment for a new
local manufacturing facility; and online shopping site Takealot.com is taking a
majority interest in Mr D.
And just to show you how much we love you this Valentine's Day, we at Biz have
R5000 up for grabs for one lucky reader. Sound good? Then get going!
...And have a wonderful week!
Shan Radcliffe, Group Head - Retail
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