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Mon 4 February 2013
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Becoming a lovemark

We're one month into the new year - are you feeling the love yet? If not, perhaps you're missing the trend mark... The last in the 2013 Bizcommunity trends series was run last week - check them out here. Besides the chocolate hearts, red banners and flower-bearing bears all vying for top spot in consumers' minds this Valentine's Day, how do you stay top-of-mind in consumers' hearts year-round? This week, Jason Frichol gives us some advice on how to go from point-of-purchase to point-of-behaviour displays. With more useful advice, Jonathan Novotny tells us how to design a successful online store, and Shantel Bassanna explains why experiential marketing works. In other news, Pick n Pay's new CEO has decided to get a head start on the job; Unilever is footing a billion rand investment for a new local manufacturing facility; and online shopping site Takealot.com is taking a majority interest in Mr D. And just to show you how much we love you this Valentine's Day, we at Biz have R5000 up for grabs for one lucky reader. Sound good? Then get going! ...And have a wonderful week!

Shan Radcliffe, Group Head - Retail

PS. Responses to this column welcomed in our online ed's column archive. Send all your retail news to retailnews@bizcommunity.com, exclusive opinion pieces to contributors-retail@bizcommunity.com and international news to internationalnews@bizcommunity.com; also take a look at our guide "How to contribute to Bizcommunity, from op-ed pieces to news". Don't forget to follow @Biz_Retail on Twitter and join us on Facebook!



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