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Celebrating African creativity with new research currency Mike Broom asks where marketing research is going, particularly when you factor in the weak economy, budget cuts and greater complexity and the complexity of modern life in general. Broom says the bottom line of marketing research is still to gain better understanding of consumers. In this light, Terry Murphy says the new OOH measurement currency should bring even more growth to the outdoor advertising industry, particularly based on how the introduction of similar currencies has impacted other countries. We also put on our fun hats to go further Behind the Loeries 2016 with Suhana Gordhan, creative director at FCB Africa and newly nominated Loeries committee and board member. Known for her work on the ' Last Dictator Standing' Mugabe Nando's ad, Gordhan is proud of African creativity and has a strong commitment to growing creativity in this country and on this continent Fittingly, May sees the launch of our #AfricaMonth feature. You can look forward to exclusive interviews and thought leadership throughout the month on all things Africa, such as our articles on the Van Schaik bookstore expanding further into the continent and the importance of ' local format' TV content. Don't forget to join the conversation by using the hashtag #AfricaMonth when you tweet us! Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Today's top stories |
|  | [mike broom] The question is provoked by the weak economy, budget cuts and greater complexity... read
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Leigh Andrews In addition to her role as creative director at FCB Africa, where she's the creative lead on Famous Brands' Wimpy and Coca-Cola South Africa, Suhana Gordhan is a member of the Loeries board... Read | Terry Murphy The launch of SA's first measurement currency for OOH advertising is just around the corner. What does this mean for the industry? Here's how the introduction of similar currencies has impacted other countries... Read | Leigh Andrews 'Local game show' doesn't necessarily mean endless reruns of Noot vir Noot. Launch Factory's GM: branded content Apollo Zake explains how Down for the Guap scooped a SAFTA after running for just one season, and the importance of creating African content... Read |
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|  | Jessica Taylor The expansion of Van Schaik Bookstore into neighbouring countries dates back to 2006 when it opened its first store in Windhoek at the University of Namibia... read | |
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 | Boris Dzhingarov, Issued by Monetary Library A strategy that is based on controversy can be incredibly effective in promoting something, ranging from e-cigs to diapers if you want to. However, it is really important that you do it right... read | |  | Susie Dinneen, Issued by Amorphous By combining creative tactics with strategic insights, many small tech companies with limited marketing budgets have experienced rapid growth... read | |
| CUSTOMER ENGAGEMENT MARKETING How to attract, delight & engage with customers in a world filled with distractions.
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 | Marthinus Van Loggerenberg, Issued by FCB Africa A strong complement of global brands yearn for a juicy piece of the African pie. Nigeria, Ghana, Kenya, Ethiopia, Zambia and the DRC are feverously pursued based on their lucrative economic growth... read | | |
 | Issued by 4i Mobile Adventure Clubs, a new mobile application, is now making it easier to take young children on an adventure and make epic memories with them... read | | |
 | Issued by Tractor Outdoor Tractor Outdoor, one of the top national outdoor media owners, has launched its TractorTracking division which aims to provide advertisers and agencies alike various data sets about the campaigns that they book with Tractor... read | | |
 | Issued by Kaya FM 95.9 Kaya Live and Unplugged, brought to you by Castle Milk Stout, present a fusion of soulful sounds and sophisticated meals in a divine collaboration with Mi Casa singer/songwriter and aspiring chef, J'Something... read | | |
 | SAN FRANCISCO - Facebook has fielded a plan to tighten Mark Zuckerberg's grip on the helm as the booming social network reported stellar profit... read | |  | Facebook has announced its first quarter results. Below are some of the highlights and an overview... read | |
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|  | The One Club has released the Creative Week schedule, taking place from 9-13 May 2016 in New York, and Ellie Kemper and Michael Ian Black will host The One Show. Creative Week partners include Pandora, Pinterest and American Printing Co... read | |  | The Global Awards has announced the 2015 Young Globals Student Competition & Internship award winners in the only college/portfolio school competition for healthcare advertising. read | |  | LONDON. As part of TV Connect, the world's leading event in connected entertainment organised by Informa Telecoms & Media, which took place from 26 to 28 April 2016, the winners of the 2016 TV Connect Awards were announced... read | | | More International | |
| - New chairperson at The Valuator Group - more info
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| | | Layout and design 101Institute for the Advancement of Journalism - 9 May 2016 to 11 May 2016, Johannesburg Journos GymInstitute for the Advancement of Journalism - 10 May 2016 to 12 May 2016, Johannesburg | |  The HST gathering comes at a critical time when the world shifts its focus from the Millennium Development Goals to the Sustainable Development Goals. Read more >>
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