As it was Super Bowl Sunday this weekend, Louise Marsland has focused her latest (rebranded) #Trending column on brands that won the 2016 Super Bowl. Click through to see examples of this year's winners and insight into the amount of intestinal advertising, leading to the #Superbowel hashtag... Graham du Plessis takes things further by questioning whether display advertising through the website banner ad has seen the end of its glory days, especially in SA. He offers a few suggestions that can make your banner ads more effective and point to programmatic as the future. Gert Hattingh sticks to the topic of digital communication and raises seven questions to answer before launching a pay-per-click (PPC) campaign through Google AdWords. He sees this as another industry revolutioniser as it means the end of cold-calling - in correctly targeting your potential audience, clients or customers actually come to you. Lastly, continuing with our focus on #DesignMonth, I looked into why RADAR's set to be the pulse of the local brand design industry in meeting clients' challenges creatively, especially since the agency's rebrand from 'Under the Radar'... PS: You're welcome to share your views with us on all things design by using the #DesignMonth hashtag when you interact with us on Twitter!
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