The first Goviral Social Video Equity Report lists the Top 100 brands in branded content in 2012. The report looks at how online video is being used by global brands as part of their marketing strategy.
By Jerome Mouton 4 Dec 2012 13:07
LONDON, UK: According to the latest forecasts from Informa Telecoms & Media, the global online-video market will be worth US$37 billion in 2017, driven by the popularity of services like Netflix and YouTube. This figure is made up of the three key video-revenue streams of advertising, subscriptions and transactions.
26 Nov 2012 08:23
The world is now flooded with screens, and those screens call for video. With lines blurring between entertainment and advertising, the online video boom offers excellent opportunities for brands to capitalise on this burgeoning trend.
By Jerome Mouton 5 Nov 2012 10:43
In 2011, further innovations in the online space meant that consumers became even more savvy about blocking out traditional forms of advertising. Buyers also showed that they have the capability to evaluate the products and services they need on their own.
By Lana Hindmarch 27 Jan 2012 13:01
Twenty Twelve, year of the dragon, a leap year and the year the world as we know it is meant to end. I believe it will, not in a dooms-day fill-my-bunker-with-canned-food kind of way but in a thinking, progressive, collaborative and connective way. It's a phoenix year, where great ideas and people will rise from the economic ashes and drive informed action.
By Joanna Oosthuizen 26 Jan 2012 12:37
AUCKLAND, NEW ZEALAND: comScore has released its latest study of online video viewing habits in New Zealand based on data from the comScore Video Metrix service, which was launched in New Zealand earlier this year.
31 Mar 2011 12:27
Kickstart, an online South African video focusing on the economic impact of the 2010 FIFA World Cup, was a Business Knowledge category winner in the international Strategic Video Awards. Simon Willson, a senior external relations officer for the International Monetary Fund (IMF), commissioned Slymedia to shoot locations in and around Johannesburg, prior to the event.
28 Jan 2011 10:17
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