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South Africa

Results for marketing+research

News

We present the 13 insights session summaries selected for this year’s SAMRA Annual Conference
Marketing & Media
We present the 13 insights session summaries selected for this year’s SAMRA Annual Conference

Issued by SAMRA 22 Apr 2024

Source:
Marketing & Media
Warc releases The Future of Measurement Report

19 Apr 2024

The power of AI and innovative thinking in learning
ICT
The power of AI and innovative thinking in learning

Issued by Richfield Graduate Institute of Technology 17 Apr 2024

Source: © 123rf In 2021, the average contribution made by creative agencies to clients’ business growth was 26%. This is up by 4% in 2023, while media agencies have maintained their 34% contribution from 2021 to 2023 says Agency Scope SA
Marketing & Media
Agency Scope: Creative agencies contribute to clients' growth increases in 2023

10 Apr 2024

Latest Maps data reveals key insights into consumer media habits
Retail
Latest Maps data reveals key insights into consumer media habits

22 Mar 2024

Brand building for the future with Invibes’ in-feed advertising
Marketing & Media
Brand building for the future with Invibes’ in-feed advertising

Issued by Invibes Advertising 19 Feb 2024

GeoTerra Image provides new insights into South Africa’s population lifestyles and living standards
Marketing & Media
GeoTerra Image provides new insights into South Africa’s population lifestyles and living standards

Issued by GeoTerra Image 9 Feb 2024

Human8 appoints Amy Perifanos as new global CPO
Marketing & Media
Human8 appoints Amy Perifanos as new global CPO

Issued by Human8 31 Jan 2024

Stellar debut for RAPT Creative in Scopen’s 2023 Agency Scope
Marketing & Media
Stellar debut for RAPT Creative in Scopen’s 2023 Agency Scope

Issued by RAPT Creative Agency 16 Jan 2024

#BizTrends2024: César Vacchiano - Sustainbility and DE&I will gain relevance
Marketing & Media
#BizTrends2024: César Vacchiano - Sustainbility and DE&I will gain relevance

César Vacchiano 15 Jan 2024

Revolutionising retail store planning in SA’s clothing industry
Retail
Revolutionising retail store planning in SA’s clothing industry

Craig Schwabe 18 Dec 2023

Source: © 123rf Tthe Marketing Research Foundation’s (MRF) latest iteration of the Marketing All Product Survey 1(Maps) is available
Marketing & Media
Latest Maps shows recovery from recent global events and ongoing economic pressures on consumers

12 Dec 2023

Source: © 123rf The 2023 Agency Scope found that clients want to sit in the same room with their agencies
Marketing & Media
#AgencyScopeSA Part 2: Longer client-agency relationships produce great work

Danette Breitenbach 1 Dec 2023

Image supplied. Ogilvy SA was awarded two of the newly introduced trophies as Agency Scope's leading creative agency in overall market perception & overall competitor´s opinion in South Africa
Marketing & Media
Ogilvy SA, Carat SA and Promise Agency the first Agency Scope trophy recipients

30 Nov 2023

Marketing & Media
MRF announces latest MAPS release date

27 Sep 2023

Source: © 123rf With Agency Scope SA 2023/2024 fieldwork well into its third month with close to 200 interviews completed, the survey has enjoyed a very good response
Marketing & Media
Agency Scope SA 2023/2024: A very good response

21 Aug 2023

Source:
Finance
Women driving retail spend as key decision makers

18 Aug 2023

Source: © 123rf The Broadcast Research Council of South Africa (BRC) has commissioned a new Television Establishment Survey (ES) as well as other research
Marketing & Media
BRC commissions television universe update and other research

15 Aug 2023

Source: © Thrillist Scopen's seventh edition of its biennial study Agency Scope in Mexico shows that Coca-Cola is the msot admired brand
Marketing & Media
More findings from Scopen's Agency Scope in Mexico

4 Aug 2023

Source: © 123rf The latest Maps shows consumer behaviour shifts in shopping
Marketing & Media
Maps shows changes in consumer behaviour, shopping patterns and media consumption

4 Aug 2023

Source: © 123rf Shop! South Africa and the Institute of Marketing Management (IMM) have formed a partnership
Retail
Shop! South Africa and the Institute of Marketing Management join forces

27 Jul 2023

Out of the mouths of interns
Marketing & Media
Out of the mouths of interns

Issued by Boomtown 19 Jul 2023

How different are B2B and B2C customers, truly?
Marketing & Media
How different are B2B and B2C customers, truly?

Paul Middleton, Issued by Ebony+Ivory 12 Jul 2023

Source: © 123rf Already within the first three weeks of fieldwork over 150 marketers committed to an interview for Agency Scope
Marketing & Media
Agency Scope part of SA agency and marketing industry culture

6 Jul 2023

Source © 123rf The face-to-face interviews - approximately 60 minutes in length per professional interviewee - results in a non-biased, academic-style view of the facts for the Agency Scope report
Marketing & Media
Agency Scope SA 2023-24 field work to begin

13 Jun 2023

Source © Jose Luis Stephens Panoramic view of Santiago de Chile with the Andes mountain range in the background
Marketing & Media
Part 1: Chile Agency Scope Study - 3rd largest marketing-communication-advertising budget allocated to digital

31 May 2023

Human8 secures strategic partnership with Japan-based SevenSeas
Marketing & Media
Human8 secures strategic partnership with Japan-based SevenSeas

Issued by Human8 26 May 2023

Source © Nopporn Suntornpasert New Research has found that 70% of CMOs are not very confident in current sales & marketing models
Marketing & Media
70% of CMOs not very confident in current sales & marketing models

19 Apr 2023

BMi Research appoints Dian Kapp to boost automation
Marketing & Media
BMi Research appoints Dian Kapp to boost automation

Issued by BMi Research 14 Feb 2023

Source:
Retail
Are SA shoppers heading online this Valentine's Day?

9 Feb 2023

Source:
Marketing & Media
Warc releases The Marketer's Toolkit 2023: The Future of Media

5 Jan 2023

Source:
Marketing & Media
Warc releases The Marketer's Toolkit 2023: Future of Digital Commerce

15 Dec 2022

Source: © SEJ High-quality thought leadership is more important for B2B marketers during an economic downturn
Marketing & Media
Thought leadership key for B2B in economic downturn

8 Dec 2022

Source © Scott Graham The Marketing Research Foundation (MRF) has decided to prioritise the implementation of the auditors’ recommendations to further improve the stability and reliability of its Marketing All Product Survey (Maps)
Marketing & Media
MRF implements auditors' recommendation, delays Maps release

6 Dec 2022

Chieta and JBS (UJ) celebrate graduation of SA's finest entrepreneurs
Entrepreneurship
Chieta and JBS (UJ) celebrate graduation of SA's finest entrepreneurs

Issued by At Vogue 22 Nov 2022

Source:
Marketing & Media
MRF Maps audit goes smoothly

14 Oct 2022

Omnichannel retail: Are your online and offline experiences consistent?
Retail
Omnichannel retail: Are your online and offline experiences consistent?

Beate Stiehler-Mulder & Nicole Cunningham 19 Sep 2022

Source:
Marketing & Media
MRF Maps data to be released in September

23 Aug 2022

Image supplied: Johann Koster, MRF CEO
Marketing & Media
MRF releases new Maps data

7 Jun 2022

BMi Research plots new strategic direction
Marketing & Media
BMi Research plots new strategic direction

Issued by BMi Research 24 May 2022

2022 annual Township CX Report launches in June
Marketing & Media
2022 annual Township CX Report launches in June

Issued by Rogerwilco 23 May 2022

Source:
Marketing & Media
Marketing report reveals customer experience and data trends

Loretta Shen 22 Apr 2022

Life Healthcare Group appoints Ogilvy
Marketing & Media
Life Healthcare Group appoints Ogilvy

Issued by Ogilvy South Africa 12 Apr 2022

Marketing & Media
LifeHealth appoints Ogilvy as its agency

11 Apr 2022

Update on the MRF and MAPSTM
Marketing & Media
Update on the MRF and MAPSTM

11 Apr 2022

A good year expected for the MRF and MAPSTM
Marketing & Media
A good year expected for the MRF and MAPSTM

14 Feb 2022

Marketing & Media
IAB appoints new executive board member

31 Jan 2022

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