Search-based marketing may be broken down into conversion, search engine optimisation (SEO), paid search and performance email information. In setting the scene for the rest of 2012, here are various trends per category.
By Peter Stewart 24 Jan 2012 14:37
The past year will go down in history as a time of unexpected political regime change, social unrest and civil protest, from the bloody end to Muammar Gaddafi's 41-year rule in Libya to the Occupy Wall Street movement in New York that spread very quickly around the world.
By Charl Thom 19 Jan 2012 15:44
2012 promises to be just as eventful as ever, as the advertising profession continues define and redefine its operations and creativity. I expect to see the following 12 trends and industry issues emerging in 2012: [multimedia]
By Odette van der Haar 12 Jan 2012 13:57
NEW YORK, US: According to new data from GfK MRI, 29.6% of US adults have seen a place-based video ad in the last 30 days. This translates to a total of 67.4 million adults who viewed video ads in stores, shopping malls, restaurants, medical offices, bars, airports or health clubs in the last 30 days.
20 Oct 2010 12:47
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