The South African retail landscape has been under a lot of pressure for some time now and whilst 80% are blaming the economy for this downturn in trading, there are others that continue to grow year on year...
Dave Nemeth 24 Oct 2017
When a company has a strong employee brand, it infiltrates through every aspect of the business and will be noticed by the consumer...
Dave Nemeth 28 Aug 2017
I have been asked to give my feedback on whether or not cold calling is dead and my answer is quite simply, NO...
Dave Nemeth 16 May 2017
Ambiente is one of the leading trade fairs showcasing design across dining, giving and living…
Dave Nemeth 13 Feb 2017
The term “design thinking” has certainly become a buzzword with many people using it and promoting this methodology as an innovative new way of thinking. Whilst it is becoming widely accepted by many corporate companies it is certainly by no means new...
Dave Nemeth 1 Feb 2017
In this fast-paced, technologically driven world, contrasting trends are emerging which either embrace or provide reprieve from hi-tech developments. Visionary trend forecaster Dave Nemeth has partnered with Hansgrohe to identify the top five deco themes for 2017.
Dave Nemeth 10 Jan 2017
Trend forecaster and design thinker, Dave Nemeth, lists the smörgåsbord of trends that will have an effect on almost all business...
Dave Nemeth 10 Jan 2017
If you have ventured to the brand new Mall of Africa you may have seen the new ABSA bank branch. Creating a stir with the images and video that are doing the rounds on social media, it's an ongoing project by Design Partnership...
Dave Nemeth 7 Jun 2016
In 2012, after much research, we at Trend Forward presented the future of marketing trend presentation to a small group of around 50 individuals across a broad sector of industries, including advertising, retail, marketing and few photographers...
Dave Nemeth 9 Feb 2016
The top five trends for marketers to note for this year include VR, AR, the maker movement, device culture, and content in context...
Dave Nemeth 19 Jan 2016
Thursday, 20 August, saw the grand opening of one of the world's oldest toy shops, Hamleys, right here in Gauteng at the Greenstone Mall, Edenvale...
Dave Nemeth 27 Aug 2015
The meaning of 'marketing' is technically described as: The action or business of promoting and selling products or services, including market research and advertising...
Dave Nemeth 28 May 2015
With the most exciting and innovative product developments coming from crowd-funding sites, the current model of retail product development needs to drastically change, and very quickly at that.
Dave Nemeth 4 Jun 2014
One big paradigm shift in the design arena over the next few years, will be what I refer to as the 'corporate designer'. This is a designer that has a clear understanding of both business, as well as more than one design principle. (video)
Dave Nemeth 30 Jan 2014
With consumers searching for shopping experiences and not merely driven by products and pricing, the face of retail is about to change drastically over the next few years. Here are just some of the trends we will start seeing from 2014.
Dave Nemeth 15 Jan 2014
No matter how slow off the mark, we have all come to the realisation that, no matter what line of business we are in, drastic measures are needed in order for us to not only increase market share but also to survive. It is not, however, all doom and gloom and for those who are embracing innovation and prepared to experiment with new ideas, a lot of opportunity awaits to reconnect with consumers and rise above the negative economic factors.
Dave Nemeth 30 Jan 2013
The retail sector is very aware that they need to do things differently in the wake of the recession, fast-paced technology and ever-changing consumer attitudes. These attitudes are still an unknown and we will be seeing retailers experiment with an array of different techniques and strategies to meaningfully connect with their consumers. While spending a couple of days in the field investigating various stores, what became glaring obvious to me is that in their pursuit of future brilliance, retailers have simply forgotten the basics.
Dave Nemeth 30 Jun 2011
Though there seems to be an optimism amongst local consumers, retailers in general seem to be in a state of panic and confusion, with many having put holds on marketing budgets due to conventional methods simply not giving the returns they used to. Some have half heartedly tried to embrace social media but simply seem to be out their depth in this area, or using a company that doesn't fully understand their customers.
Dave Nemeth 9 Jun 2011
Although the future may be very uncertain, what we do know is that new ideas and creative innovation is what will see companies taking the lead and increasing market share.
Dave Nemeth 20 Apr 2011
Following this current recession, will see the emergence of the 'new consumer', who has a new set of standards and ethics, particularly when it comes to spending those hard earned Rands.
Dave Nemeth 29 Mar 2011