No matter how slow off the mark, we have all come to the realisation that, no matter what line of business we are in, drastic measures are needed in order for us to not only increase market share but also to survive. It is not, however, all doom and gloom and for those who are embracing innovation and prepared to experiment with new ideas, a lot of opportunity awaits to reconnect with consumers and rise above the negative economic factors.
By Dave Nemeth 30 Jan 2013 10:44
The retail sector is very aware that they need to do things differently in the wake of the recession, fast-paced technology and ever-changing consumer attitudes. These attitudes are still an unknown and we will be seeing retailers experiment with an array of different techniques and strategies to meaningfully connect with their consumers. While spending a couple of days in the field investigating various stores, what became glaring obvious to me is that in their pursuit of future brilliance, retailers have simply forgotten the basics.
By Dave Nemeth 30 Jun 2011 14:26
Though there seems to be an optimism amongst local consumers, retailers in general seem to be in a state of panic and confusion, with many having put holds on marketing budgets due to conventional methods simply not giving the returns they used to. Some have half heartedly tried to embrace social media but simply seem to be out their depth in this area, or using a company that doesn't fully understand their customers.
By Dave Nemeth 9 Jun 2011 12:10
Although the future may be very uncertain, what we do know is that new ideas and creative innovation is what will see companies taking the lead and increasing market share.
By Dave Nemeth 20 Apr 2011 14:58
Following this current recession, will see the emergence of the 'new consumer', who has a new set of standards and ethics, particularly when it comes to spending those hard earned Rands.
By Dave Nemeth 29 Mar 2011 12:10
A collaboration between Dave Nemeth, a trend forecaster specialising in interior design, décor and furniture, and the IID (the Institute of Interior Design professionals) has resulted in the launch of South Africa's first specialised trend report for these industries.
By Dave Nemeth 28 Mar 2011 14:06
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