Izzy Pugh

Director of Cultural Insight & Semiotics at Kantar Added Value UK
Location:United Kingdom

Profile

Izzy's grand tour of Added Value started as a graduate in 2000, building experience in qualitative insight, ethnography, cultural insight and brand strategy...
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Through the looking glass: Consumers on Instagram

The first digital photograph dates back to 1957. Today, more pictures are taken every two minutes than throughout the whole of the 1800s. And the vast majority of those are by people recording their lives and experiences, not brands or organisations.

By Izzy Pugh 29 Mar 2017

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