Profile

Adam joined OpenText in October of 2001 and has served the organisation in numerous roles, including Product Management, Marketing, Engineering, Information Technology, The Office of The President/CEO and PMO, Partner Development and Mergers & Acquisitions. Adam presently holds the station of Chief Marketing Officer and SVP and also oversees OpenText's Global Partner & Alliance operations.
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The next step in your marketing? You're probably already using it

Digital marketing services have exploded over the past decade. You may be embracing the change, attempting to evade it, or perhaps you're just exhausted by it, but the next tranche of advancements may bring some relief...

By Adam Howatson 19 Feb 2018

What is the purpose of a brand in the digital age?

Consumers are increasingly putting business ethics at the top of their list of considerations when spending their money, which means brands need to work harder to convince consumers that they are worthy...

By Adam Howatson 11 Aug 2017

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