Berge Farrell is now tasked with executing SAB's BTL "Impact Programme", which requires the modernised creation of a 'look and feel' for the Castle brand for material both on and off premise, (shebeens, shop fronts of liquor stores, etc).
Berge Farrell's credentials with SAB include its recent radical packaging and label re-design of both the Hansa and Sterling brands, with extensions of these icons through to all BTL areas.
Seen here are two examples of Berge Farrell's winning design presentations to the giant beer brand's management.
Relative newcomer to the brand design industry, two-year old iconography specialist Berge Farrell celebrates a momentous occasion in its winning of the pitch for the new BTL design of SAB's flagship brand.
