Getting your way with words at work: Basic business writing skills for executive assistants
All writers have individual styles that set their work apart. But good writing style is not all about personal flair. It is also about the ability to convey a message clearly.
The essence of good writing is language. The English language is alive. It evolves to reflect changes in society, technology and business, and it adapts to meet the needs of various cultures and groups. Knowing how to use language effectively is the first step to writing well.
The second step to coherent writing is to make use of precise words to create imagery in the reader's mind. You will be coached on ways in which to use active sentences, specific thought processes and simple words to paint a clear picture in your audience's mind.
This half-day Basic Business Writing Skills workshop to be held at the client's premises, has been specifically designed for Executive Assistants to help them express their thoughts clearly in a corporate environment.
Since clear thinking is the key to clear writing, the emphasis of each highly practical session will be on how to structure your thoughts precisely to attract - and to hold - your reader's interest.
Participants will be coached on how to write specifically for their target publics, while getting to grips with the importance of impact, the use of language, and the construction of paragraphs - all essential elements needed to ensure a high standard of writing.
This programme will go a long way in helping you to define your audience, and to tailor your words and your style to capture the interest of the people who will read what you write.
We'll examine the medium you use - be it an email, memo or letter - because the medium you choose must best support your message. We'll focus on what you want to accomplish with your writing, as knowing your goal will help you to achieve it. We'll also take a look at presentation and why it is equally as important as content.
We'll explode some common writing Mythtakes such as: You know how to write - you learned how to write at school. The fact is that you may have been taught how to string words together to form sentences, but the result of your effort is the sentence - not the desired effect. When we write in our work environments, we write because we want something - therefore we write for effect.
Each participant will be asked to bring in relevant examples of writing material for detailed analysis during the session. Target-specific assignments will also be provided which will be followed by detailed critiques.
Comprehensive note packs will be handed out during the session to provide delegates with a valuable refresher.
Janine Lazarus Media Consultancy
083 260 2458
28 Jun 2005 09:13