[The Digital Edge] Online brand management

This week on The Digital Edge we look at the phenomenon of online brand monitoring. With the growth of social media meaning anyone can make comments the moment they receive poor service or product experience. However, is it all about stemming the negative sentiment or should we be looking out for positive news and capitalising on it?
Listen and find out what tools are used for brand monitoring, why your brand should use the service and what value can be ascertained from these direct connections with your clients. We're joined by Quirk, Virtuosa and international agency Reputation Managers to get the details.

Download the episode from www.thedigitaledge.co.za ON MONDAY FEBRUARY 8th AT 12PM.

8 Feb 2010 10:21

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