|Brian Kennedy & Herman Mashaba|
Says Chief Executive Brian Kennedy: “One simply cannot run a business remotely and we have now taken our integrated services model to the doorstep of our customers in Durban. Under the management of Brian Prowling, these new premises reflect well on our brand as an integrated supplier, and serves as both a marketing office and logistics centre. Items, that are normally popular for hire for exhibitions and events, will now be stocked locally and form part of our national asset value of over R60 million. We are in a business that is characterised by tight deadlines, and our regional presence will go a long way to ensuring time compliance, which will be supported by more than 20 regional employees based at these new premises.”
In the nineties the regional exhibitions market in KwaZulu Natal was first serviced by a local company, then known as Marketing Merchants. The exhibitions supplier, IDG in Johannesburg purchased 50% of that company, which after a further change of ownership became known as Expo Group Africa (EGA). The business grew to become a leader in infrastructure supply servicing the exhibitions industry in KZN. In its quest to deliver national exhibitions and infrastructure services to organisers and end users - in addition to projects in Africa and the rest of the world - Oasys Innovations bought EGA in 2007.
In his address, Oasys Innovations Chairman Herman Mashaba said that, against prevailing economic circumstances, the investment demonstrates a bold statement and speaks of a management team that is 100% committed and positive about the future of the country. “I am particularly proud that the company has an international presence with projects all over the world, as it reflects well on a mature industry thus leading to global confidence in our regional capabilities in this specialist industry. In recent times there has been a lot of hard work going on behind the scenes to ensure that the company can make a contribution towards the success of World Cup 2010.” Mashaba said that the world's largest sporting extravaganza cannot be left to government or the organising bodies alone as it needs the support of the local network of professional suppliers - also insofar as activities that will be hosted in the playground of the Zulu Kingdom.
Kennedy concludes: “In order to meet an anticipated growth in the number and quality of exhibitions and events, it is important that the supplier network becomes stronger and that all the well known brands have a presence in the provinces that host both large and small shows. The organiser and end user markets rely on the supplier industry to be undivided in support of their corporate and marketing objectives.”