The objective of the recruitment programme is to canvass 20 candidates, meeting BEEE criteria, with leadership potential to receive enhanced training over an 18-month period.
XZIBIT designed a minimalist, fun exhibition space to carry messages of opportunity, growth, reward, leadership and balance to third- and final-year students. The first event is held at UWC, a natural venue to engage with the young professional market and build brand awareness.
A highlight of the exhibit is communication of The Destination website: a resource site with a focus on career guidance and job opportunities. Students are encouraged to browse for tips, tools and other useful info on the plasma screen at the stand.
A cleverly positioned ladder illustrates the opportunity and growth campaign necessary for the company's transformation strategy. Visitors were invited to answer questions on post-it notes and attach them to the stand wall as part of the entertaining activation concept. A great initiative... educating tomorrow's world.