Nikki Cockcroft discusses the changing media ecosystems at Heavy Chef event in Cape Town

Heavy Chef hosted a successful session on Thursday 28th July at Deloitte in Cape Town with Woolworths' new head of online, Nikki Cockcroft, commenting on the changing face of digital marketing.
Close to 200 people arrived to hear Nikki speak on "The New Media Ecosystem" and how digital media is radically evolving the business environment for publishers, clients and agencies alike. With the robust amount of online chatter surrounding the event, @HeavyChef soon started making waves online, with the term '#heavychef' trending on Twitter the day before and once again during Nikki's talk.

The changing new media landscape
Cockcroft provided great insight into the new media ecosystems and what this means for publishers and advertising agencies. Nikki spoke about how the new media landscape is focused on the consumer, leaving the consumer to play an active role - thereafter stressing the need for further engagement after the initial. Nikki stressed the need for a multi-platform engagement strategy with agencies and brands moving quickly with the current innovations in social networking.

Fred Roed, Co-Founder of The Heavy Chef Project, was beaming: "The event was a success. The evolution of this relationship between clients, publishers and agencies is a massive topic. Lines are being blurred everywhere, and Nikki provided a kernel of clarity in amongst all the chaos. This presentation sparked off a lot of debate, which we hope to continue on the Heavy Chef portal with our members and learners."

The Heavy Chef Project is an initiative that provides training, consultation, events and online learning.

The Heavy Chef Session was amply supported by Backsberg Wines, Deloitte and Nokia SA, who gave away a R7,000 smart phone on the night, which helped to create another successful event and we are looking forward to gathering the Heavy Chef community at our upcoming event in August.

A video of the event will soon be live on the Heavy Chef portal. Follow Heavy Chef on Twitter and Facebook to be alerted of future events, articles and case studies.

The Heavy Chef Project is an initiative launched by World Wide Creative, a digital marketing agency with offices in Cape Town, Johannesburg and the United Kingdom.

3 Aug 2011 11:45


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