What does it really mean to "engage and interact" online?

These days agencies are continually getting involved in discussions about "engaging with the audience". For this month's Heavy Chef Session, we're investigating what the heck it actually means.
After the sheer, ludicrous excitement of last month's Heavy Chef Session in the Mother City (watch the video featuring the speakers, Seth Rotherham and Rich Mulholland here), we're back in Jozi for another bumper event.

This month, we've invited digital marketing maven Walter Pike, and digital copy maven, Tiffany Markman, to get to the bottom of engagement and interaction in the online environment.

We will be exploring how companies can reach out to their customers and using the 'new tools' (i.e. Twitter, Facebook, LinkedIn, etc.) to actively build a community around a brand.

Walter will also be focusing on the unfolding case study within Cell C's strategy around its Trevor Noah YouTube debacle.

, if you'd like to attend the Jozi Heavy Chef Session (be quick, seats are limited). There are only 120 seats for the Heavy Chef venue, at Deloitte's gleaming premises in Woodmead.

• Walter Pike
• Tiffany Markman
Date: Thursday 18th November @ Deloitte Offices in Woodmead (Map)
Time: 6:00pm for 6:30pm
Cost: It's free, although a bouncer will be filtering people at the door according to their 'online influence'. (Anyone less than 100 followers on Twitter will be sent packing.)

Furthermore, we're very pleased to introduce our new wine sponsor, Backsberg. I'm particularly excited to have them on board after recently visiting the Backsberg estate. These guys have got it going on, mixing traditional, sumptuous wine making skills with environment-focused innovations.

As usual, supercool beer goodness will be supplied by Corona.

Want to find out first about future events?

Sign up as a member at The Heavy Chef Project. We've got some cool things coming up in the near future.

*The Heavy Chef Project is a World Wide Creative initiative aimed at 'demystifying digital marketing'. The Heavy Chef Sessions are monthly sessions held in Cape Town and Johannesburg.

World Wide Creative is a digital marketing agency based in Cape Town, Johannesburg and London. Call World Wide Creative at 0861 932226 for enquiries, or email .

15 Nov 2010 23:34


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