Green energy on billboards

This initiative forms part of Nedbank Group's environmental strategy. Nedbank Group is committed to managing environmental issues and aims at continuous improvement in its environmental management and performance. Although financial institutions are not clearly identified with environmental management in South Africa, Nedbank Group has a long history of promoting environmental responsibility.

Bazil Lauryssen, MD of INM Outdoor, comments, “We recognise that our corporate responsibility is to minimise the potential for causing harm to the environment in all aspects of our activities. To this end we have developed a Green Policy which includes initiatives driving energy efficiency.”

“Every bit helps,” continues Lauryssen. “Even a small solar electric system has a significant environmental impact. For example, a 2.5kW solar system reduces CO₂ emissions by an amount similar to that which would occur by planting one acre of trees, or the amount of CO₂ emitted by a passenger car driving 12,553 km's per year.”