"The Accent has become one of Hyundai's top selling global models and is a strikingly good-looking car. Our objective was to integrate the online experience with the above the line messaging and stimulate lead generation through test drives," says Managing Director of Hellocomputer, David Moffatt.
Hellocomputer selected Tanit Phoenix, acclaimed South African model and actress, as the presenter and voiceover artist to assist users to navigate the microsite.
The microsite is supported by an eCRM program including e-mailers that integrate community building and engagement, interactive banners and social media platforms Facebook and Twitter.
Marketing Manager of Hyundai, Francois Marais said: "The Accent micro-site was important integration for us between our above the line campaign and our digital presence as we engage with our consumers through a highly interactive guided journey through the new Accent. All leads captured through the site are managed and followed up with accurately by our Hyundai staff and ultimately pushed through to dealerships for test drives."
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