Ingrid Reid Andrews has been appointed managing director for global brand agency Enterprise IG - Cape Town.
With the distinction of a marketing career that has spanned two decades and three continents, Reid Andrews experience developing global brand strategy will drive her role at Enterprise IG, managing the operational effectiveness of the Cape Town branch as well as sourcing and nurturing new business for the company. "I'm looking forward to working with clients in reinventing brand promises through packaging and design to meet the needs of our new generation of consumers," says Reid Andrews.
Reid Andrews recently returned home after six years of communication strategy planning in the USA, specialising in psychographic applications, building brand equity for brands such as American Automobile Association, Boeing, Hewlett-Packard and Toyota. Other great brands she has worked with include Engen, SFW, Gilbeys, Distillers, Fiat, Marlboro, Unilever and Sara Lee, as well as agencies: Berry Bush BBDO, Saatchi & Saatchi and Y&R. As account director for Lintas Worldwide Reid Andrews managed the account planning team in preparation for Europe's unification in 1992. Ingrid later founded Brand Futures, a London-based brand building consultancy which she later operated out of Cape Town.