The new identity steers away from red, which no doubt will be taken up by Vodacom when they rebrand to Vodafone at some point in time. Probably a smart move. In a strange twist however, Cell C have come out with a new pay-off line, "The power is in your hands." Vodafone launched a new global pay-off line in the past 12 months as well: "Power to you."
Either this is Cell C trying to stunt Vodafone in some way (not sure why they would want to pick a fight with such a big global brand) or someone just wasn't doing their homework. Perhaps we'll see a legal battle over this one, who knows?
Whilst small brands have a right (and duty) to fight against the big global players, copying them is not the way to do it.