Airtel enters into strategic partnership with The Brand Union

New Delhi, 17 June 2010: Bharti Airtel Limited ("Bharti") today announced that it has appointed The Brand Union to manage the brand migration of Airtel into Africa. This follows the completion of Airtel's acquisition of Zain Group's mobile operations in 15 countries across Africa on 8th June 2010.
The Brand Union will be working in conjunction with Ogilvy Africa in a specialist Pan-African business unit, 'Team Airtel', which will be exclusively dedicated to Airtel across the continent with its existing network of offices, delivering integrated marketing services.

Anthony Swart, CEO for The Brand Union Africa said "We are excited to assist Airtel, the biggest cellular provider in India, in bringing their know-how and technical knowledge into Africa. We will use our local understanding and brand experience to assist them in positioning the Airtel brand powerfully into their newly acquired African operations."

About Bharti Airtel Limited
Bharti Airtel Limited, a group company of Bharti Enterprises, is a leading emerging markets telco with operations in 18 countries across Asia and Africa. The company has over 180 million customers across its operations.

Bharti Airtel has been ranked among the six best performing technology companies in the world by Business Week.

24 Jun 2010 13:40