Just four months after Sandile Ndzekeli replaced Justin Sampson as CEO of Exp South Africa, the business has not only remained stable but also showed 11% growth as it recently won five out of six pitches in the past few months, generating additional revenue for the company.
Ndzekeli, who is one of the founding members of Exp Sponsorship, started the sponsorship agency and joined Exp South Africa's existing brand activation business in 2004. Having held the position of Managing Director for the past six years, Ndzekeli was the next logical choice as Sampson's successor. His vast experience in running the sponsorship marketing and brand activation business over the past few years has earned him a wealth of experience in th areas of key client service, business operations, finance and human resources.
Ndzekeli has played chief role in growing the then start-up agency's turnover from R1 million a mere six years ago to R100 million within six years, winning numerous key accounts and awards in the process.
"Having been at the helm of Exp South Africa for the past four months and having had time to consolidate my vision for the company, I am pleased to announce that we've put a concerted effort into securing new business in the brand activation space, and ninety percent of these efforts have paid off, as we've won five out of six pitches in the last quarter," said Ndzekeli.
The recipient of multiple agency awards over the past 10 years, including various Marketing Excellence Awards, Sponsorship Agency of the Year (2008) and Ad Review's Specialist Marketing Agency of the Year (2009) during his tenure as MD, Ndzekeli has embraced his new role with vigour and is set take the agency to even greater heights.
Exp was recently voted as the leader in the industry in the BMI major SA sponsors survey, having previously come 4th in the last survey done in 2006. The company was recognised most for four of its service offerings: new media, experiential marketing, sport PR and brand strategy.
"The BMI survey was a great motivation and it is my intension to continue guiding the company with a clear vision in order to retain this leadership position. I am extremely excited about the potential growth of Exp South Africa in the coming years and am looking to inspire and invigorate our staff to deliver only the best for our clients and see bottom line growth for the business. I am confident, we have the right team in place to make this happen," concluded Ndzekeli.
Exp South Africa's key clients include Absa, MTN South Africa, Sasol, SAB Castle Lager, Nestlé MILO, Yellow Pages and Sara Lee. New business recently won includes: Citroën (DS3 range), Simba (NIK NAKS), the NBA (Basketball) and Samsung to name a few.
The recent Press Launch during which the GUMA Group and Trans Africa Capital announced that they had bought a 49.9% stake in the Golden Lions Rugby Union was co-managed by Exp South Africa. Exp worked closely with the two new investors and the Golden Lions, to ensure a successful announcement was made and secured both local and international media coverage for the investors.