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adidas Originals celebrate originality during FIFA World Cup

Echo Events project managed the adidas Originals Campaign - a concept created and hosted by A WORD OF ART


For the duration of the FIFA World Cup 2010™, adidas Originals invited the city of Cape Town to "celebrate originality"

To make this happen, adidas Originals, A Word of Art and Echo Events came together to host Three Stories - a one-month-long event held at the Woodstock Industrial Centre. The venue played host to World Cup game viewing and included a series of art exhibitions, creative events, skateboard competitions, live painting sessions, open music nights and live DJ sets.



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27 Jul 2010 23:08

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