Johannesburg-based experiential agency, VWV, has scooped its 12th Loerie Grand Prix in the category of live events expanding its award count to 102 in less than 10 years. This latest accolade, for its award-winning work on the World Cup Closing Ceremony, was recognised by the judges as worthy of the highest industry honour for 2010.
The agency was represented by a team of nine-strong creatives who celebrated the win on Sunday evening in Cape Town. CEO of the VWV Group, Abey Mokgwatsane, said, "The Closing Ceremony made an impact on our entire nation, as well as over 200 countries around the world. That in itself was a unique experience for us and we were honoured to have the opportunity to inspire a global audience. The ceremony concept was definitely about creativity, experimenting, taking risks, breaking rules, huge learnings and having heaps of fun in the process. We are very proud to have our work recognised by the industry."
The VWV Group produced a closing ceremony arguably fit to raise the curtain on Africa's first World Cup Final. The spectacular performance involved approximately 730 cast members - although a lot less than the opening ceremony - it made way for a completely different event. The ceremony included cutting edge technology and sophisticated projection that translated into reverting entertainment, while still capturing an African feel.
Mokgwatsane said, "The plan for the closing ceremony was an infusion of lights, a colourful cast and a musical extravaganza. We are very pleased with the end results of both this and the opening ceremony, and are convinced that our two years of planning and diligent work paid off."
The closing ceremony was an explosive and dynamic production and feedback was unanimous: VWV delivered on its promise to stage a world-class performance. The closing ceremony flawlessly inaugurated one of the world's biggest events and in doing so celebrated Africa's success in hosting the FIFA World Cup 2010.
For more of VWV's award-winning work see www.vwv.com or call Candice Buitendach on 011 799-2600.
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