News
About Us
Contact Us
Website
BizCommunity
News
Coca-Cola South Africa's #RainbowNation Celebration of Freedom Day has won the recognition and admiration of the world's marketing and advertising fraternities to bring home four accolades from the leading awards of the international stage. 23 Jun 2014 Read more>>

20 years of our #RainbowNation 22 Apr 2014 Read more>>

The collaborative duo that gave South Africa the world's first tweeting honey badger, has again broken the mould with an electrifying activation for Labello, a Beiersdorf AG brand first launched in 1909. 11 Apr 2014 Read more>>

With three different agencies featuring at the Creative Circle's Ad of the Year Awards 2013 last week (3 April), FCB South Africa has emerged as the best performing agency group. 9 Apr 2014 Read more>>

FCB Johannesburg has dominated Millward Brown's Best Liked Ads List for the final quarter of 2013 with three ads making it into the Top 10. 26 Mar 2014 Read more>>

Draftfcb South Africa CEO, Brett Morris, has announced the roll-out strategy for rebranding the local agencies following the March 10 announcement that the global network and its agencies will be renamed FCB (Foote, Cone & Belding). 17 Mar 2014 Read more>>

Local Strengths Championed Around the World 11 Mar 2014 Read more>>

Brett Morris's move into the CEO chair at Draftfcb South Africa has resulted in executive creative director, Jonathan Deeb, taking full creative responsibility at the group's Johannesburg agency. 20 Feb 2014 Read more>>

South Africa's enduring number one tinned food brand and its favourite brand in 2012*, KOO, has launched a trans-media campaign that refreshes and modernises its appeal while still communicating the vast range of old favourites and innovative newcomers in its stable. 18 Feb 2014 Read more>>

The country's largest same-day gift service, NetFlorist, is reminding South Africans that real love deserves real expression - not virtual - when it comes to wooing their Valentines. 11 Feb 2014 Read more>>

A fast-paced chase through the rugged terrain of an African desert puts the Toyota Land Cruiser range through its paces in a new television commercial created by Draftfcb Johannesburg. 4 Feb 2014 Read more>>

Draftfcb South Africa has made a number of key appointments at the senior level, effective immediately, heralding a new era for the group. 21 Jan 2014 Read more>>

Toyota South Africa has added another television commercial to its 'Toughness Rubs Off' campaign for the Toyota Hilux. 13 Jan 2014 Read more>>

Draftfcb Johannesburg and several of its service provider production companies - Bioscope Films, Orchestra Blue Post Production, Blade, Freq'ncy - are showing how South Africans can make a difference in just 1000 days by donating 900 hours to create a fund-raising campaign for Cotlands while its sister company, The Media Shop, leveraged its media relationships to secure free media space. 26 Nov 2013 Read more>>

Retail agency in the Draftfcb South Africa group, Swipe, has boosted its strategic capabilities with the appointment of a new director, Anoka Balram. 10 Apr 2013 Read more>>

Draftfcb South Africa's agency specialising in promoting behaviour change through social marketing, cause marketing and government communication campaigns has created a new integrated campaign to give additional impetus to Operation Khanyisa. 4 Apr 2013 Read more>>

Thanks to a campaign that married television with online and viral components, the Vodacom Bulls made a 209 000-strong impression on South African rugby fans in just a few weeks. 18 Mar 2013 Read more>>

Draftfcb Johannesburg is celebrating this week with three television commercials on Millward Brown South Africa's list of the 20 Best Liked Ads of 2012. 12 Mar 2013 Read more>>

NIVEA Invisible for Black & White, the deodorant from Beiersdorf South Africa that keeps black clothes black and white clothes white for longer, rewrote a chapter in its marketing handbook when it took to the catwalk late last year in a bid to boost already high levels of awareness and trial for the product. 6 Feb 2013 Read more>>

Two African originals - Amarula Cream and Alek Wek - have been united by Draftfcb Cape Town in a beautifully shot and elegantly edited television ad breaking ahead of the summer festive season. 13 Dec 2012 Read more>>

One stormy Saturday morning last month (November), around 25 creative types and whiz-kid coders assembled in the basement of Draftfcb Johannesburg for the first-ever Hellocomputer Hack-a-Thon. 11 Dec 2012 Read more>>

Draftfcb South Africa was one of the agencies in the spotlight this past week (November 28) at the prestigious Financial Mail AdFocus 2012 Awards. 3 Dec 2012 Read more>>

The new television commercial from Draftfcb Cape Town for South African icon, Klipdrift Export, highlights that the Distell brand has as much appeal and zest for life today as it had when it was launched over 70 years ago. 22 Nov 2012 Read more>>

Despite an animated talking rocking horse and giant bullfrogs, the new Toyota Yaris television commercial makes a great deal of sense to those in the market for a hatchback. 12 Nov 2012 Read more>>

'If it's nice, then you get it twice' is Vodacom's mantra for its 2012 summer blitz which will doubleTalk, SMS and Internet purchases made during 1 Nov - 14 Dec. The promotion also offers double your million with Vodacom Millionaires, double deals and double entertainment. 7 Nov 2012 Read more>>

Alistair Mokoena, previously head of marketing at ABSA Retail & Business Bank, has joined Draftfcb Johannesburg as managing director. 2 Nov 2012 Read more>>

Engen's Chemicals and Special Products division has highlighted the positive impact it has on our world in a simple yet extremely elegant activation that broke early in October this year. 31 Oct 2012 Read more>>

Adding a different spin to the many 'win a car' promotions currently being offered by brands and retail outlets, Draftfcb Cape Town has developed a television game show to attract shoppers to the QuickShops located on Engen forecourts countrywide. 24 Oct 2012 Read more>>

Hellocomputer, one of South Africa's leading full service digital agencies and now part of the Draftfcb group, recently rolled out a new social media campaign for Red Heart Rum that harnesses the cool and trendy positioning of Café Racer-styled motorcycles, made famous by legendary celebrities such as James Dean. 23 Oct 2012 Read more>>

Olmeca Tequila has broken a Pernod Ricard social media record with assistance from leading digital agency, Hellocomputer. 16 Oct 2012 Read more>>

Toyota South is revving the South African vehicle market with the launch of the Toyota 86. 3 Oct 2012 Read more>>

Hellocomputer, one of South Africa's leading full service digital agencies, has recently secured a number of local and African brand accounts of Pernod Ricard. The accounts awarded to Hellocomputer consist of Red Heart Rum, Olmeca Tequila, The Glenlivet and Havana Club in South Africa and Jameson Irish Whiskey, Absolut Vodka and Chivas Regal in East Africa. 2 Oct 2012 Read more>>

Hellocomputer, the creative digital marketing agency that recently joined the Draftfcb South Africa group, has reasserted its position as a leader within the digital communications landscape by reaping five accolades at the 2012 Loerie Awards. 26 Sep 2012 Read more>>

Toyota South Africa has followed up the heart-pounding television commercial with which it launched its high-performance Toyota 86 with a microsite and game of international standards to set pulses racing even faster. 19 Sep 2012 Read more>>

Hellocomputer celebrated its recent inclusion in the Draftfcb South Africa fold by dominating the digital category in the Ad of the Month Awards judged by the Creative Circle. 5 Sep 2012 Read more>>

Tasked to drive home the versatility of Toyota's family vehicle range, Draftfcb Johannesburg has created an execution that - for the first time in quite some time - features more than one of the vehicles in the same print ad. 29 Aug 2012 Read more>>

South Africa's creatives, particularly those who have entered into the 2012 Pendoring Advertising Awards, which come to Cape Town for the first time since their inception in 1994, are taking over the Mother City with a campaign from Draftfcb Cape Town. 28 Aug 2012 Read more>>

Distell brand Savanna Premium Cider has been rated in poll position in the Alcoholic Drinks: Cider category of the 2012 ICON Brand Survey, according to a statement released July 18. 23 Jul 2012 Read more>>

Vodacom is betting on a campaign developed by long-standing marketing communication partner, Draftfcb Johannesburg, to profile its sponsorship of the Vodacom Durban July. 9 Jul 2012 Read more>>

An entertaining new 45" TVC from Vodacom is urging Super Rugby supporters to get on their 'super gees' as the round robin tournament enters its final stages. 5 Jul 2012 Read more>>

Vodacom's new television commercial illustrates how a relatively high-brow concept like 'connectivity' can inspire, enable and empower even the most technophobic of people to achieve on the grandest scale. 2 Jul 2012 Read more>>

A new print campaign from Draftfcb Johannesburg for the new Hilux barrels down the 'Beyond Tough' tracks hacked out by previous campaigns for South Africa's favourite bakkie. 20 Jun 2012 Read more>>

Draftfcb Cape Town has been accused of being irreverent and downright nasty by one of its clients - and the client is loving it! Online radio station MuthaFM.com is based in the Mother City, and is dedicated to delivering a fresh alternative to the playlists it says are being recycled on the mainstream airwaves. 18 Jun 2012 Read more>>

Three South Africans who had no idea they were being filmed feature in the television commercial devised by Draftfcb Johannesburg to launch the new Toyota Etios. 6 Jun 2012 Read more>>

To highlight the peace of mind all Lexus LS 460 drivers experience when reversing their luxury vehicles, Draftfcb Johannesburg tapped into the uncomfortable feeling many people get when they put their car into reverse and ease their foot off the pedal. 28 May 2012 Read more>>

Koo, the 72-year-old brand in the Tiger Brands stable, is communicating its family values and salt-of-the-earth personality in an emotive new television commercial - its first in three years - from Draftfcb Johannesburg. 28 Mar 2012 Read more>>

Toyota Yaris has launched a new online competition (www.yaris.co.za, www.yarissa.mobi) to target ambitious 25-35 year olds. 23 Mar 2012 Read more>>

Draftfcb South Africa's digital and social media specialist, Mesh, has appointed Kerry Friend as executive creative director of its Johannesburg office. 8 Feb 2012 Read more>>

Draftfcb Johannesburg, AdReview's Gauteng Agency of the Year and AdFocus' Agency of the Year for 2011, has been awarded one of South Africa's most iconic and loved brands, Wimpy. 3 Feb 2012 Read more>>

Cape Town's advertising industry has been given a shot in the arm with the return of one of South Africa's favourite creative sons, Mike Barnwell. 1 Feb 2012 Read more>>

A magazine and radio campaign focusing on power and performance is driving the launch of the breath-catching Lexus IS 350. 10 Jan 2012 Read more>>

RCS, a provider of credit and financial services solutions to more than one million South Africans, is looking for growth with a charming television commercial and ambitious marketing campaign from Draftfcb Cape Town. 6 Dec 2011 Read more>>

Draftfcb Johannesburg was called to the podium twice last week at the Annual AdFocus Advertising Awards to accept two of the prestigious accolades made by this Financial Mail publication. 29 Nov 2011 Read more>>

Momentum has launched a new television commercial that alludes to the wide choice of products and services it offers while demonstrating the Momentum broker's passion and understanding of that choice. 21 Nov 2011 Read more>>

To capitalise on the excitement generated by the rugby being played in New Zealand, Draftfcb Cape Town turned its talent for word-play to an on-consumption poster campaign for Distell brand, Klipdrift. 25 Oct 2011 Read more>>

The duo - Marcus and Mack - feature in the 60-second television commercial to launch Vodacom's communication platform for summer, 'Connect to the Summer of More'. 19 Oct 2011 Read more>>

Draftfcb Johannesburg has created a dramatic print and outdoor campaign to launch Lexus' new luxury hybrid hatchback, the CT 200h. 11 Oct 2011 Read more>>

Engen showcases its diversity and trustworthiness in a new television commercial from Draftfcb Cape Town. 7 Oct 2011 Read more>>

Vodacom, an associate sponsor of South Africa's official rugby team, 'gave' the Bokke a virtual stadium of fans showing their support, ahead of their departure for New Zealand. 26 Sep 2011 Read more>>

Savanna, the country's number one cider brand according to the Sunday Times/TNS Top Brands Survey published in August this year, has signed up two US celebrities to feature in its latest television commercial. But, they're not quite what you'd expect them to be. Or, are they, given the cider's penchant for dry humour? 16 Sep 2011 Read more>>

Imana Foods (PTY) Ltd, a truly South African company that first started producing soya mince from a home garage in Kloof, KwaZulu-Natal, has launched a new television campaign to refresh its appeal and communicate its commitment to its target community. 26 Aug 2011 Read more>>

A visual created by ODC (Origin Design Centre) as part of the process of delivering new packing for Adcock Ingram's anti-retroviral product range so enthused the pharmaceutical giant that it adopted it across all its ARV communication material. 23 Aug 2011 Read more>>

Draftfcb Durban has proven it is simply not chicken about challenging production budgets with an ad for Rainbow's biggest retail Added Value brand, Simply Chicken. 11 Aug 2011 Read more>>

Origin Design Centre (ODC), a Durban-based design resource partnering with agencies in the Draftfcb South Africa group, has over the past year redesigned the packaging for an array of Adcock Ingram products. 20 Jul 2011 Read more>>

A new television commercial for Rainbow Chicken is efficiently reinforcing the 51-year-old brand's promise - that it's the best value-for-money offering on the shelf. 8 Jul 2011 Read more>>

Living up to the promise it made when it unveiled its new corporate colours - moulding its business around consumer wants and desires - Vodacom is introducing unlimited music fulltracks to its youth customers. The affordable offering is available at an even further discounted price via its tailored youth proposition: Vodacom Color. 29 Jun 2011 Read more>>

Toyota South Africa has launched the Toyota Aygo (pronounced: eye-go), one of the iconic brand's best-sellers in Europe, into the local market with an eye-catching television commercial from Draftfcb Johannesburg and Bouffant Films. 6 Jun 2011 Read more>>

Just four words, performances spiked with attitude and fast-paced, in-your-face story-telling make the latest television commercial from Vodacom one that grabs viewers' attention ... and keeps it. 2 Jun 2011 Read more>>

Draftfcb Durban has won a Silver Clio at the prestigious 2011 Clio Awards. The award is in the Direct Mail category and was for long standing client, Trellidor. 26 May 2011 Read more>>

Some of South Africa's top musicians are joining forces in Vodacom's newest television commercial, Power Rap, which broke on national television April 24. 5 May 2011 Read more>>

Draftfcb Cape Town has added two new arrows to its creative quiver with the appointment of Aaron Harris and Doug Larter as creative directors. 4 May 2011 Read more>>

The winners of the 2010 Creative Excellence Awards were announced at the Draftfcb Africa Network Conference held last month (March 2011). 11 Apr 2011 Read more>>

Draftfcb Johannesburg accepted the 'Men in the Making' challenge posed by Tracker and MetroFM and invited three different schools to send learners to join sons, nephews and cousins of staff members who intended interacting with staff members for a day in the agency on Wednesday, 24 March 2011. 30 Mar 2011 Read more>>

An online campaign for Toyota Hilux has astounded the vehicle manufacturer's marketing team by yielding results that exceeded target by 300%. 7 Mar 2011 Read more>>

Mesh, the digital and experiential agency spun out of Draftfcb South Africa earlier this year, has ended its first six months trading as an independent entity on a high with a handful of prestigious awards including taking first place in the inaugural digital category in the Creative Circle's Ad of the Month Awards for 'The Kiss' campaign for Vodacom. 15 Dec 2010 Read more>>

The Draftfcb Africa Network has been appointed by Singapore-based Wings Corporation to handle the media planning and buying in Africa for its SoKlin brand. 29 Nov 2010 Read more>>

Toyota Hilux is on the lookout for South Africa's toughest man and has launched a broad-reaching communications campaign to find him. 22 Nov 2010 Read more>>

Draftfcb South Africa partner agencies continued their winning streak with a solid performance at last week's Assegai Awards (November 11), which acknowledges excellence in the fields of direct and digital marketing as well as CRM and relationship marketing. 16 Nov 2010 Read more>>

Draftfcb Durban has brought home the city's first Eagle since 2000. 16 Nov 2010 Read more>>

Mother City agency, Draftfcb Cape Town, and several of its clients have made their mark in the annual Best of Joburg Readers' Choice Awards. 12 Nov 2010 Read more>>

I've been struggling to write this piece for about three years; I've simply been too scared to write it. My opinion is a bit controversial, the topic is highly politicised and - depending on the reader - I'm bound to be branded either a racist or a house nigger. So here goes... 10 Nov 2010 Read more>>

Vodacom has launched an ambitious new soccer platform - Push iPassion - to capitalise on its extensive sponsorship investment enabling it to reach the sport's complete supporter base of 12 million fans. 10 Nov 2010 Read more>>

Vriendelike Frikkie, the first of numerous ads for the Distell icon brand featuring the charismatic brandy drinker, is the jewel in a crown of accolades won by Draftfcb Cape Town. 9 Nov 2010 Read more>>

Toyota SA is targeting ambitious youngsters, possibly first-time car buyers, with its new Yaris Zen campaign from the personality-packed brindle boxer, Buddy. 4 Nov 2010 Read more>>

Draftfcb Cape Town's retail clients - Spur Steak Ranches and Sterns - have topped their categories in the third annual Times and Sowetan Retail Survey. 27 Oct 2010 Read more>>

Draftfcb Cape Town has proven its mettle as one of South Africa's most creative and effective agencies in the financial services arena with yet another sterling performance at the 2010 Midas Awards. 26 Oct 2010 Read more>>

The flighting this week of a television commercial for Vodacom Color is the final component of an extended launch programme that kicked off in May this year. 25 Oct 2010 Read more>>

Draftfcb Cape Town has been appointed ahead of two Johannesburg-based agencies as Engen's through-the-line marketing partner. One of the largest pieces of business to go out to pitch this year, the win is a significant fillip for the agency. 13 Oct 2010 Read more>>

The local judges for the John Caples International Awards have been announced - Draftfcb Cape Town's executive creative director, Glynn Venter; marketing communications agency 34's creative director, Richard Phillips; QuirkeMarketing creative director, Emma Carpenter; Studio4332 executive creative director, Stu Stobbs; and Trigger/Isobar's executive creative director, Roelof van Wyk. 15 Sep 2010 Read more>>

Draftfcb Durban has won their last four consecutive pitches. The Durban shop has recently added the University of KwaZulu-Natal; electronic appliance manufacturer, Logik; hair colour brand, Inecto; and hair extension and accessories manufacturer and distributor, Kinky World of Hair, to their growing stable. 15 Sep 2010 Read more>>

Savanna, Vodacom, Old Mutual, Koo, Toyota, Energade and Santam - what do these brands have in common? Aside from the fact that they were named number 1 or 2 in their markets in the Sunday Times Top Brand Awards this weekend (Sunday August 29), they all rely on a Draftfcb South Africa agency to assist with their marketing and advertising initiatives. 2 Sep 2010 Read more>>

Mesh, the digital and interactive specialist agency within the Draftfcb South Africa group, dominated the inaugural digital category at the Creative Circle Ad of the Month Awards, taking first and second spot. 2 Aug 2010 Read more>>

Toyota South Africa has unleashed a new brand campaign featuring the next generation of 'Buddy' on a public already besotted with the charismatic canine. 21 Jul 2010 Read more>>

As a football fan, the privilege of watching the world's best players grace our pitches in the biggest tournament in the world is over. I don't have words to describe what this month has meant to me as a football nut. Even the biggest cynic needs to give unreserved credit to FIFA and the LOC for staging a world-class event. The stadiums, infrastructure, television production and operations have set the standard for future host countries. 16 Jul 2010 Read more>>

Just 10 days after its launch, the Keep Flying campaign has been given the nod by over 70 big and small brand names in South Africa. 14 Jul 2010 Read more>>

A new campaign from Draftfcb Cape Town for MiWay is showing consumers that their short-term insurance offering is almost too good to be true. 27 May 2010 Read more>>

To drive the launch of two new models in the Lexus IS250 range - convertible IS250C and high performance IS-F - Draftfcb Johannesburg developed an outdoor campaign that contrasts the pair and puts into pictures and words the reasons why someone would chose to purchase them. 18 May 2010 Read more>>

In a moment reminiscent of the iconic movie, The Right Stuff, the Lexus IS-F has ‘punched a hole' into the high-performance sedan market with a dramatic launch television commercial developed by Draftfcb Johannesburg and produced by Velocity Films. 10 May 2010 Read more>>

Draftfcb Johannesburg has developed a comprehensive online strategy for the sporty new Toyota Auris X range that is certain to attract the attention of its prime target market - young, adventurous and digital savvy South Africans. 4 May 2010 Read more>>

Hot on the heels of being appointed by the Clinix Medical Group to develop a brand strategy and redesign of its identity, Draftfcb Johannesburg has won the Lil-lets Group Limited account. 28 Apr 2010 Read more>>

Cape Town's creative talent has been recognised by a leading international awards organisation. The John Caples Awards in New York, founded in 1978 by direct marketing pioneer, Andi Emerson, to honour the acclaimed copywriter, John Caples, has asked Draftfcb Cape Town executive creative director, Glynn Venter, to sit on its organising committee for the 2010 awards. 21 Apr 2010 Read more>>

Only days after scoring gold at PRISM 2010, the competition that recognises companies that have successfully incorporated strategy, creativity and professionalism into their PR initiatives, corporate and brand PR consultancy Redline added seven new clients to its portfolio. 20 Apr 2010 Read more>>

Draftfcb South Africa has added two new clients to its books. 7 Apr 2010 Read more>>

Buddy, Toyota SA's much-loved canine spokesman, pays homage to the Toyota Hilux in a 10-second television commercial introducing the Legend40, launched to mark the vehicle's 40 years as one of the country's favourite ‘tough guys'. 29 Mar 2010 Read more>>

Draftfcb South Africa's clients have swept the boards at a special awards ceremony marking 25 years of Millward Brown's Adtrack™ survey in South Africa confirming, once again, the agency's ability to create advertising that touches the heart and soul of the South African consumer. 9 Feb 2010 Read more>>

Draftfcb Cape Town has launched a new in-store point-of-sale and print advertising campaign for iconic South African designer, Carrol Boyes, to showcase her six new pewter tableware ranges. 18 Jan 2010 Read more>>

Draftfcb Impact in Cape Town has utilised magazines in an innovative manner to demonstrate the benefits of client Santam's new short-term insurance products. 13 Jan 2010 Read more>>

Highly respected creative talent and Draftfcb South Africa's Chief Creative Officer, Brett Morris, has been recognised by his peers for his creative and leadership flair as they have elected him chairman of the Creative Circle, the industry's body for creative representation. 14 Dec 2009 Read more>>

Proving that Toyota SA and its marketing partner, Draftfcb Johannesburg, are truly committed to the decision that the marque's new ‘spokesman', Buddy, should feature in all of its marketing communication to successfully extend reach and recall during the current tough trading conditions, the wise-cracking dog is to make an appearance in the newest Automark television commercial. 7 Dec 2009 Read more>>

Redline, one of South Africa's leading stakeholder communication companies with an established track record working for global and national blue-chip clients, is extending its expertise and local knowledge base to foreign media contingents attending the 2010 FIFA World Cup. 25 Nov 2009 Read more>>

Buddy, the handsome canine with attitude, is to star in his third television commercial for Toyota South Africa in as many months. 24 Nov 2009 Read more>>

Draftfcb South Africa walked away with six golds and three bronzes at a glamorous gala awards dinner held in Newtown, Johannesburg on the 17th of November 2009. 19 Nov 2009 Read more>>

Draftfcb Impact has launched a new game for South Africa's national lottery operator, Gidani, using television, national radio stations, newsprint and spectacular outdoor sites. 18 Nov 2009 Read more>>

Redline's financial advertising division rubbed shoulders with the giants in this specialist sector at the 2009 Sake24 Financial Advertising Awards thanks to its performance for AltX-listed client, SilverBridge, which included a prestigious first place for the month of May and a very commendable second place in the Overall Ad of the Year in the Content category. 13 Nov 2009 Read more>>

Marketers globally face six major ‘truths' that will impact the way they do business in the short and medium term, says Draftfcb Worldwide's global chief strategy officer, Michael Fassnacht. 13 Nov 2009 Read more>>

Draftfcb, through its corporate and brand public relations specialist, Redline, and its below-the-line activation studio, Impact, has successfully launched, and concluded, the South African leg of the LG Mobile Worldcup. 11 Nov 2009 Read more>>

The multi-talented Draftfcb Johannesburg team responsible for the side-splitting and award-winning ‘Jan and Elton' television commercial as well as the highly-popular spoof of Beyonce's hit, ‘Single Ladies', has created another series of ads for its client, Vodacom, to reward loyalty during the summer holidays. 5 Nov 2009 Read more>>

A digital campaign by Draftfcb Impact has the experiential, promotional and new media specialist agency all a-twitter: not only did their creative effort garner the team a coveted Loerie award, it has the agency communicating in a manner that is relevant to their various lifestyles and client business needs. 2 Nov 2009 Read more>>

Buddy, the charismatic brindle Boxer brought to the small screen by Toyota South Africa and its marketing partner of nearly half a century's standing, Draftfcb Johannesburg, has made a second television commercial. 22 Oct 2009 Read more>>

First National Bank's ‘Customer Game' - which rewards customers for card transactions, ATM withdrawals, as well as online banking services with double tickets to the 2010 FIFA World Cup - presented communications partner, Draftfcb Impact, with a major challenge: how to officially announce as many as 1,000 winners on a quarterly basis. 14 Oct 2009 Read more>>

Toyota SA and its marketing partner of nearly half a century's standing, Draftfcb Johannesburg, have found a new star to warm consumers' hearts: a charismatic brindle Boxer named ‘Buddy'. 7 Oct 2009 Read more>>

After dominating the Pendoring advertising awards with 12 Golds and a Grand Prix, Draftfcb South Africa had an excellent showing at this weekend's Loerie Awards winning a total of 14 Loeries and two craft certificates - making it one of the country's biggest and most consistent winners at South Africa's premiere advertising award shows. 5 Oct 2009 Read more>>

Draftfcb South Africa's client brands continue to rank as the country's favourites, according to research conducted by TNS Research Surveys on behalf of Avusa Media. 28 Aug 2009 Read more>>

BUF, the internationally acclaimed animation firm in Paris (France) that has provided spectacular special effects for many global brands and feature films, such as Batman - The Dark Knight, joined forces with local heroes, Draftfcb Johannesburg and Velocity, to create an inspiring television commercial for the new generation Lexus RX. 26 Aug 2009 Read more>>

A new television commercial featuring dozens of ordinary South Africans dancing to Beyonce's hit, ‘Single Ladies', is an extension of Vodacom's drive to illustrate that the internet is ‘maklik'. 29 Jul 2009 Read more>>

Draftfcb South Africa has launched a groundbreaking new data analysis, modeling and visualisation service called Visual Analytics. Its objective is to transform dry data into live intelligence that makes decision-making quicker, easier and smarter. 27 Jul 2009 Read more>>

Hot on the heels of its television commercial paying tribute to South Africa's soccer fans and urging them to positively demonstrate their support for Bafana Bafana during the Confederations Cup, Vodacom and Draftfcb Johannesburg have launched another exciting soccer ad. 20 Jul 2009 Read more>>

Paying homage to the ever-growing passion and energy of South Africa's soccer fans, Vodacom's newest television commercial clearly demonstrates that South Africa's number one cellular network has the interests of the game and its fans at heart. 25 Jun 2009 Read more>>

Many television advertising campaigns are designed to have ‘legs', meaning that the big idea behind the campaign has the ability to be recreated through numerous different scenarios and stories. And no brand or agency has developed iconic characters and larger-than-life stories over the years quite like Vodacom and its long-standing marketing partner, Draftfcb South Africa. 8 Jun 2009 Read more>>

"Norm and Co", a new campaign from Draftfcb Impact, demonstrates Vodacom's engaging and interactive approach to online advertising. 1 Jun 2009 Read more>>

The chatter in the lifts, the buzz up and down the stairwells and the banter in the canteen at Draftfcb South Africa this morning (April 1) is that one of the industry's most respected creative talents, Brett Morris, is Back in the Building! (Capitals and exclamation mark fully intended!) 1 Apr 2009 Read more>>

Stakeholder communications company, Redline, has taken first place in the Year End Results category at the Business Day Financial Advertising Awards for client Impala Platinum. 13 Mar 2009 Read more>>

For some, the proverbial ‘close shave' is a highly undesirable occurrence; for others, it is a matter of life and death and this is what Draftfcb Johannesburg staff took to heart when they responded to deputy managing director, Heidi Nelson's, call to shave their heads to beat cancer. 12 Mar 2009 Read more>>

Braving Cape Town's peak hour morning traffic with the Lexus GS450h, Draftfcb Johannesburg in collaboration with HeartFM, recently invited listeners to create their own radio advertising in the form of the Lexus LiveDrive. 10 Mar 2009 Read more>>

Vodacom has embarked on an ambitious and far-reaching fully integrated marketing campaign to leverage its sponsorship investment in South African rugby. 24 Feb 2009 Read more>>

Toyota Hilux has taken the digital high ground with an interactive website designed by Draftfcb Impact to provide visitors with an energetic, rewarding and dynamic online experience. 26 Jan 2009 Read more>>

Vodacom has launched its traditional end-of-the-year campaign with a television commercial inspired by one of the most memorable on-screen romances to come out of Hollywood. 2 Dec 2008 Read more>>

As one of its contributions to its corporate social outreach beneficiary, Hugh's Haven, Draftfcb Johannesburg has designed a Christmas-themed wrapping paper to encourage South Africans to participate in a toy drive for the child care centre. 24 Nov 2008 Read more>>

Draftfcb Johannesburg has branded four more cooling towers for First National Bank as the bank gears up to celebrate and welcome visitors to the 2010 FIFA World Cup™. 17 Nov 2008 Read more>>

Toyota South Africa continues to put its money where its mouth is when it comes to ‘going green' - its most recent marketing and information brochure, that for the Yaris Sedan, has not only been printed on environmentally paper, it has been produced using soy-based inks. 4 Nov 2008 Read more>>

Draftfcb South Africa executive creative director, Francois de Villiers, has been honoured with a lifetime achievement award by the judges and organising committee of the Pendoring awards in recognition of the inspiring role he has played in the communication industry, specifically when it comes to Afrikaans advertising. 29 Sep 2008 Read more>>

Draftfcb Johannesburg's 'Extraordinary Question' campaign for Bioplus worked exceptionally well to satisfy two of the client's key objectives - to boost sales and drive consumers to www.bioplus.co.za so that the user database could be expanded and validated. 17 Sep 2008 Read more>>

For years people have pondered the origin of the megalithic ruin known as Stonehenge, which stands on Salisbury Plain just west of the town of Amesbury in Wiltshire, England. 16 Sep 2008 Read more>>

Panado®, the GP's choice for pain and fever, is showcasing the variants within the brand's range with a series of three short and pithy new television commercials. 15 Sep 2008 Read more>>

Draftfcb Johannesburg's ‘We've been having it' television commercial for Vodacom has been named as the country's funniest ad at the 2008 South African Comedy Awards. 12 Sep 2008 Read more>>

The South African advertising industry is embracing young vibrant creative talents and opening career avenues to them through the Imagination Lab, and Draftfcb is working with this inspiring initiative to help identify, nurture and train our youth to ensure a strong industry for the future. 3 Sep 2008 Read more>>

I guess, for the frustrated bookkeeper or medical intern who becomes a copywriter, it's a kind of redemption. She gets to re-identify herself as “a Creative”, and therefore be “creative” which, to many minds, is the only real virtue. 28 Aug 2008 Read more>>

Draftfcb Johannesburg has increased the visibility of Gill Anti-Dandruff Shampoo in a television campaign that cleverly combines humour and sport, and as the long-standing pay-off line says: "It works beautifully." 27 Aug 2008 Read more>>

In a departure from its usual corporate and brand work, the public relations specialist in the Draftfcb South Africa group, Redline, has taken on a local rock band as a new client after its lead singer called up to say how impressed he was by the fresh and slick appeal of the consultancy's new website. 21 Aug 2008 Read more>>

Draftfcb Johannesburg creative directors Pippa Capstick (copy) and Paul Coetze (art direction), and web designer Richard Fitzgerald, have created both a web presence and online advertising campaign for Lexus. 14 Aug 2008 Read more>>

Draftfcb Durban agency has been riding the new business wave for several weeks now to win the marketing communication business for Décorland and Transnet Pipelines, as well as several other smaller accounts. 13 Aug 2008 Read more>>

To enforce Lexus' positioning as the luxury car brand for discerning drivers seeking leading-edge technology and design, Draftfcb Johannesburg's team of creative directors, Erin Brooks and Leon Moodley, has developed a campaign called “10 grams, 2 decibels”. 5 Aug 2008 Read more>>

Hot on the heels of securing two first places in Sake24's Financial Advertising Awards 2007/8 monthly competition, Redline has again taken poll position - twice. 4 Aug 2008 Read more>>

A strong creative performance by Draftfcb Johannesburg and Joe Public this past weekend (July 29) in Margate has Draftfcb South Africa ranked second - as a group - on the points table for The Loerie Awards 2008. 1 Aug 2008 Read more>>

Draftfcb Johannesburg creatives Lawrence Katz and Olivia Tesson have won an international ad of the month award - the Professional YoungGun of the Month, for June 2008 - for their Ultraoptec Extinct campaign. 31 Jul 2008 Read more>>

Investing in training and then giving your trainees the opportunity to show off their new skills will do more than just make your employees feel good about the company, more than just win the company ‘people' awards, and more than just flesh out its BEE credentials. 30 Jul 2008 Read more>>

Leading short-term insurer, Santam, has marked its 90th birthday with a celebratory campaign from Draftfcb Cape Town, highlighting how the company has revolutionised its industry many times during its nine decades. 22 Jul 2008 Read more>>

A new and stylish television commercial sees Vodacom kicking off this year's soccer sponsorship campaign. 2 Jul 2008 Read more>>

Draftfcb South Africa came back from the French Rivera this week with one Silver Lion in the Radio Campaign category and a draft of finalists across the board. 26 Jun 2008 Read more>>

Redline, the integrated corporate and investor communications agency within the Draftfcb South Africa advertising and communication group, is constantly proving its worth as a professional and creative marketing partner with its performance in the country's awards programmes. 21 May 2008 Read more>>

Vernon Koekemoer, named ‘flavour of the month' for May by trend-spotting company, Flux Trends, has made his television commercial debut in a new ad in the Lucky & George campaign developed by full-service agency, Draftfcb Johannesburg, for its client, Vodacom. 8 May 2008 Read more>>

Draftfcb South Africa walked away with two out of only three Gold awards made by APEX at a gala ceremony held in Johannesburg, South Africa last week (Thursday April 10). 17 Apr 2008 Read more>>

Redline's financial advertising division beat the big guns in this specialist sector to the most prestigious prize awarded at the Business Day Financial Advertising Awards this year – first place in the Year End Financial Results category for its long-standing client, Impala Platinum. 3 Mar 2008 Read more>>

Die Burger's current advertising campaign is on the list of winners at this year's Epica Awards, Europe's premier creative awards held annually and judged by the European advertising trade press. 7 Jan 2008 Read more>>

The era of democracy and social change which our country is undergoing brings with it challenges and opportunities that require a new and innovative strategic insight and a marketing approach which goes way beyond traditional advertising. 21 Nov 2007 Read more>>

Redline, the stakeholder communications company in the Draftfcb South Africa stable, has signed several new accounts recently. 31 Oct 2007 Read more>>

Redline, the stakeholder communications company in the Draftfcb South Africa stable, recently concluded a highly successful publicity campaign – reaching an audience of 5 million – for the Women in Business initiative. 30 Oct 2007 Read more>>

Draftfcb is the new name of FCB South Africa, SA's largest and longest-established advertising agency, which is once again proving its ability to innovate and grow in a rapidly changing world, without losing its distinctive identity. 18 Oct 2007 Read more>>

FCB South Africa has been named as one of the country's Top 25 employers by Corporate Research Foundation in its 2007 edition of BEST Employers™ South Africa, joining blue chip companies like Shell SA, ABSA, Microsoft and, interestingly, clients Vodacom, Metropolitan Life and Pfizer on the podium. 27 Sep 2007 Read more>>

Creative gurus from FCB Johannesburg recently spent time with students from the Imagination Labs to view and critique the work they intend entering in the MultiChoice Vuka! Awards. 29 Aug 2007 Read more>>

For several weeks now South Africans have been doing their utmost to find out just who is the mysterious and sophisticated man called Seaton Delaval. His name and snippets of his life have been seen in teaser ads on TV, the press, roads, and even at airports – always with the question, "Who is Seaton Delaval?" 28 Aug 2007 Read more>>

A television commercial devised by FCB Johannesburg to launch Toyota SA's new brand, the Toyota Auris, was shot in Johannesburg using the technology Hollywood film crews used to shoot the box-office hits, Superman Returns, Apocalypto, Scary Movie 4 and Casino Royale. 27 Aug 2007 Read more>>

Origin Design Centre, a brand and corporate identity specialist company within the FCB South Africa group, has ‘created' Seaton Delaval, the identity for a property development on the KwaZulu-Natal north coast. 22 Aug 2007 Read more>>

As part of its corporate social outreach programme, FCB Johannesburg has ‘adopted' Hugh's Haven, a childcare centre providing approximately 80 pre-school children from financially and socially disadvantaged backgrounds with a safe, constructive and educational environment during the day. It also provides an after-school care facility for older children in the Yeoville area. 21 Aug 2007 Read more>>

To launch the new Toyota Auris, the web team at FCB Johannesburg created a virtual world – AurisCity – for the vehicle to capture the attention and imagination of the target market of young, successful, tech-savvy professionals. 16 Aug 2007 Read more>>

Selomane Maitisa joined FCB South Africa in June this year as its Group Managing Director. A B.Com, UED and MBA graduate, Maitisa grew up in Mamelodi East, Tshwane. She has also completed the MAP (Management Advancement Programme) at Wits Business School. 19 Jul 2007 Read more>>

Vodacom has launched its ground-breaking entertainment offering, DStv Select, with a television commercial from FCB Johannesburg which – as South Africans everywhere have come to expect – tickles their funny-bones. 27 Jun 2007 Read more>>

FCB Johannesburg has started the awards ball rolling for South Africa at the 2007 Cannes Lions International Advertising Festival by winning a Gold Lion in the direct mail category. 20 Jun 2007 Read more>>

Toyota South Africa recently upped the ante regarding its leading edge online presence with a website specifically designed for use on the ever-present Personal Digital Assistant (PDA). 15 Jun 2007 Read more>>

Redline, the stakeholder communications company in the FCB South Africa group, achieved over R300 000 worth of media coverage for the opening of The Imagination Lab's fifth facility last month (May 2007). The media exposure for the launch of the Soweto facility was handled by Redline pro bono as part of their corporate outreach programme. 14 Jun 2007 Read more>>

The latest television commercial for South Africa's oldest bakkie demonstrates once again that only tough is good enough. Crafted by the creative team of FCB Johannesburg's Molefi Thulo (copywriter) and Kush Chetty (art director) together with Sylver Films' Lizelle Wagner (director), the commercial tells the story of a bachelor farmer who changes his image to impress a young lady. 12 Jun 2007 Read more>>

A simple sticker transforming the appearance of a can of tinned fruit effectively and creatively raised awareness for KOO's commitment to ‘Unite Against Hunger', a charity that helps feed those in need. 1 Jun 2007 Read more>>

Ingwe Communications – a specialist in research, consumer insights, brand health monitoring, immersions and activations for the emerging market – has appointed Wanda Swart as managing director. 31 May 2007 Read more>>

Dave Rooney, who spent four and a half years as national media strategy manager for group sales and marketing at the SABC after being part of the team that established the commercial sales strategy for the DStv bouquet while at Oracle Airtime Sales, has joined FCB Johannesburg as its new media director. 14 May 2007 Read more>>

AdReview, the highly respected annual reviewing the advertising and marketing industry, has named FCB Durban as its ‘Durban Agency of the Year’. 11 May 2007 Read more>>

FCB Johannesburg has called in the heavyweight models – that’s heavyweight, not super; the difference is, well, big – to get the ‘ton after ton day after day’ message across in a new print campaign for the Toyota Land Cruiser 70 Station Wagon and Pick-up. 10 May 2007 Read more>>

First there was ‘Muskrat Love’, written by Oklahoma singer/songwriter Willis Alan Ramsey and covered twice in short order; in 1973 by America and then in 1976 by Captain & Tenille, who scored a Number 4 hit with the tune in the United States of America. 8 May 2007 Read more>>

Men’s Health, one of the highly successful titles in the Touchline Media group, has appointed FCB Cape Town as their marketing communication partner. 3 May 2007 Read more>>

FCB Johannesburg has appointed Rob McLennan as its executive creative director. McLennan replaces Brett Morris who leaves the agency to take up a new position at Nando’s. 4 Apr 2007 Read more>>

Since appointing FCB Durban as Game’s new advertising agency, Game has exceeded its sales target for seven months in a row. This achievement substantially exceeds any previous performance in recent years. 15 Mar 2007 Read more>>

The campaign devised by FCB Johannesburg to launch the Lexus LS460 has seen monthly sales spiral upwards since breaking in November last year. 12 Mar 2007 Read more>>

Less than a month after announcing a ground-breaking black economic empowerment transaction which put shares in the hands of over 70 of its staff members and lifted its BEE equity ratio to 35%, FCB South Africa has struck another deal. 23 Feb 2007 Read more>>

Once again, FCB South Africa has dominated the Millward Brown Top 20 Most Liked and Most Noted Lists, proving it delivers amongst the most effective advertising in South Africa. 14 Feb 2007 Read more>>

A broad-based Black Empowerment deal announced this week has given staff at South Africa’s leading marketing communication agency, FCB South Africa, a significant share in its equity. 22 Jan 2007 Read more>>

FCB Johannesburg hosted a Christmas party for the children of Hugh's Haven, the childcare centre the agency has 'adopted' as part of its corporate social outreach programme.  17 Jan 2007 Read more>>

FCB Johannesburg staffers have invested considerable time and intellectual capital in Sandton's Urban Lab and Alexander's Alex Lab after being approached by The Imagination Lab's Yemeshree Moodley to share their experiences with students at both facilities.  8 Jan 2007 Read more>>

FCB Design, FCB Cape Town's award-winning corporate identity, product and environmental design unit, has been tasked with redeveloping the environmental design and brand experience at four of Distell's brand homes in the Western Cape.  13 Dec 2006 Read more>>

Specialist PR agency Redline has strengthened the diversity of its portfolio by gaining the Rainbow Chicken account. Rainbow Chicken has appointed Redline to handle its corporate and brand public relations for Rainbow Chickens, Farmer Brown, Cobb and Epol.  5 Dec 2006 Read more>>

An activation campaign developed for Vaseline Blue Seal by consumer insight and activation agency, Ingwe Communications, is talking directly to over 400 000 primary schoolchildren and will continue to do so until the end of the academic year.  1 Dec 2006 Read more>>

An imaginary friend called 'Fuzzy' is the star of an integrated communications campaign devised by FCB Johannesburg and FCB Impact 361° to launch the Toyota Avanza. 20 Nov 2006 Read more>>

Outdoor featuring the irrepressible local comedian Soli Philander is catching motorists' attention in various locations in Cape Town, the star's home town. 15 Nov 2006 Read more>>

FCB South Africa has named Tanya Schreuder, currently Media Director of its Cape Town agency, as its Group Media Director.  9 Nov 2006 Read more>>

A new range of seasoning blends from Robertsons Herbs & Spices remains the hero of two new television commercials from FCB Durban, despite the fact that they share the screen with a couple of South Africa's biggest names in comedy.  2 Nov 2006 Read more>>

Die Burger has launched a through-the-line communication campaign emphasising its new pay-off line 'Die Burger Praat Saam', which loosely translates as 'join the conversation'. 1 Nov 2006 Read more>>

Santam, South Africa's leading short-term insurer, together with 94.7 Highveld, recently hosted one of their biggest events to date, with 14 000 potential clients in Johannesburg assisted by their marketing and communications partner, FCB Cape Town.  20 Oct 2006 Read more>>

FCB Johannesburg has presented a motor car to Hugh's Haven in Yeoville, the childcare centre the agency has 'adopted' as part of its corporate social outreach programme.  3 Oct 2006 Read more>>

Durban-based emerging market specialist agency, Ingwe Communications, has 'pocketed' another successful Mellow-Wood Brandy promotion for brand owner, Distell, with the conclusion of the fifth season of the 'Mellow-Wood Inter Tavern Pool Challenge'.  2 Oct 2006 Read more>>

FCB Johannesburg's creative team of Grant Jacobsen (creative director), James Dodd (group head copywriter), Nicolynne van der Walt (art director) and Michelle Kreuiter (copywriter) has developed an above-the-line campaign for Vodacom's online cellphone shopping mall, Vodacom Direct, www.vodacomdirect.co.za. 29 Sep 2006 Read more>>

To reinforce the RAV4 Diesel's positioning as a sexy and progressive alternative to the marques historically associated with success, FCB Johannesburg teamed the vehicle with Diesel, one of the most sought after and progressive clothing labels available today. 28 Sep 2006 Read more>>

A recent study conducted by the UCT Unilever Institute and Research Surveys into the relationship between marketing and South Africa's black middle class has confirmed that FCB South Africa's approach to television advertising resonates positively with these 'Black Diamonds'.  26 Sep 2006 Read more>>

Following the June 1 announcement that Interpublic Group planned to create a revolutionary new agency model by combining its Draft and Foote Cone & Belding units to create DraftFCB with Howard Draft as its chairman and CEO, a 90-day integration process began. With Laurence Boschetto, most recently president and COO of Draft's global operations, and Jonathan Harries, global chief creative officer for DraftFCB, named co-chairs of a 35-person Integration Committee, the agency has made significant progress in determining the optimal operational structure of the new organisation.  21 Sep 2006 Read more>>

FCB Johannesburg's television commercial for the new Toyota Avensis demonstrates that the vehicle truly is 'a rose by any other name'. Developed by the creative team of Lindy-Ann McCrindle and Charles Foley, it shows a so-obviously-very-much-in-love man driving his Avensis from flower seller to flower seller to buy the bloom of love, roses.  11 Sep 2006 Read more>>

A rather 'zesty' promotion for Distell brand, Savanna Dry Premium Cider, developed by the Cape Town office of FCB Impact 361º, has surpassed its objectives. Not only did the promotion stimulate more entries than targeted, the nature of the response from the public indicates that it resonated with them and strengthened their relationship with the brand.  5 Sep 2006 Read more>>

FCB Johannesburg's solution to the challenge of increasing sales while driving the functional benefits of the Mousson range of body lotions, on a limited budget, was to team up with Galaxy Jewellers to give away 18 rings in an SMS-based competition.  4 Sep 2006 Read more>>

The Cape Town office of FCB Impact 361º, the experiential marketing specialist with exceptional design and web skills within the FCB South Africa group, has given Klipdrift a home on the internet. 25 Aug 2006 Read more>>

While clever copy and complex story lines certainly have their place in advertising, sometimes keeping it simple is the most effective approach. This is the case with the most recent campaign by FCB Johannesburg for the Dolly Varden brand, the leading glycerine-based product in the personal care market.  21 Aug 2006 Read more>>

Santam's new radio campaign is tickling listeners' funny bones with its 'live' phone calls to different Lost and Found departments. Developed by the creative team of Francois de Villiers, Declan Sharp and Andre de Wet with the help of radio producer Vanessa Parkin, the campaign of 40 second spots has protagonists calling to find out about lost possessions such as a cobra, pet dog and dentures. 15 Aug 2006 Read more>>

Following the positive reaction to a rather clever - and tongue-in-cheek - print campaign for Netflorist, FCB Johannesburg's creative director team of Gerhard Myburgh and Catherine Thomson expanded the concept into an email viral campaign that is spreading like - well, a virus - over the internet. 11 Aug 2006 Read more>>

FCB Cape Town's through-the-line teams worked together to make the best marketing use of some 10 000 yellow umbrellas client Santam had made available.  8 Aug 2006 Read more>>

South African youngsters like the way Mo the Meerkat - and the brand he represents, Vodacom - move. That's according to the latest 'Generation Next' study published recently (Sunday July 30, 2006) in the Sunday Times. 8 Aug 2006 Read more>>

FCB Johannesburg's new television commercial for Ingram's Camphor Cream is only 30 seconds long but it quickly reinforces the brand's superiority versus competitive products when it comes to healing South Africa's skin.  3 Aug 2006 Read more>>

Leading financial services company, Santam, has introduced an affordable short-term insurance product for lower income earners. 'Santam MultiHome' is designed to mitigate the damage or loss incurred through fire, theft or flooding for as little as R35 a month. Targeted at lower income households, it was launched for Santam by FCB Cape Town.  6 Jul 2006 Read more>>

After an absence of approximately 16 years, Farmer Brown is back on television. FCB Durban's new Farmer Brown television campaign recently broke, with two new commercials featuring Farmer Brown Easybraai and Easyserve - two exciting ranges destined to change the chicken market forever. 19 Jun 2006 Read more>>

FCB Johannesburg's latest campaign for Toyota Yaris Sedan launches the sedan model to young, stylish families; that is, parents with young children. 5 Jun 2006 Read more>>

In an SA advertising 'first', selected home-style eateries in and around Soweto have been rebranded with Rajah Curry Powder signage, utensils and consumables as part of a synergistic brand activation campaign for Robertsons Spices. 17 May 2006 Read more>>

One of the Mother City's leading advertising agencies, FCB Cape Town, has outshone other South African agencies at the One Show Design with two 'pencils'. 15 May 2006 Read more>>

Unilever Foods, which owns many of South Africa's household-name food brands, has briefed Ingwe Communications to provide it with consumer insights and understandings that will ensure new products meet the needs and match the desires of its key target market, LSM Bs. 9 May 2006 Read more>>

FCB South Africa’s promotions experiential specialist, FCB Impact 361º, developed a visually exciting campaign for the launch of Energade Ice.  20 Apr 2006 Read more>>

FCB Cape Town emerged as the best individual agency at the recent bi-annual APEX Awards, walking off with three awards. 18 Apr 2006 Read more>>

FCB Impact 361º, the promotion and experiential specialists within the FCB South Africa Marketing Communications Group, has assisted Vodacom in launching 'Talking Points', a loyalty programme developed to reward Vodacom prepaid customers. 6 Apr 2006 Read more>>

Toyota SA has launched a rugged sport utility vehicle (SUV) - the Fortuner - with a through-the-line campaign comprising television, print, brochures, leaflets, dealer launches and web element developed by full-service agency FCB Johannesburg. 2 Apr 2006 Read more>>

Two agencies from the FCB Africa network dominated the 'Other African Countries' section of the 2006 Gecko Awards recently. The Gecko Awards are Namibia's premier annual advertising award event. 3 Mar 2006 Read more>>

FCB South Africa is the local advertising industry's 'King of Hearts', having taken pole position on both Millward Brown Impact's Liking Score charts. These charts, one addressing the developed market (LSM 7+) and the other the developing market (LSM 5+6), identify which television commercials are most liked by ordinary South Africans.  26 Feb 2006 Read more>>

Durban-based Origin Design, a division of the FCB Group, has been awarded the contract for theme branding of the new R180-million Gambia Sheraton resort and conference centre on the Gambian coast. 22 Feb 2006 Read more>>

FCB Impact 361° Johannesburg launched South Africa's first television advert created 'by South Africans for South Africa' on Sunday 15 January on behalf of the FCB South Africa group's client, Vodacom. 24 Jan 2006 Read more>>

FCB South Africa has had an exciting start to 2006 with several changes at senior management level. 19 Jan 2006 Read more>>

The launch campaign by advertising agency FCB Johannesburg for First National Bank's (FNB) ground-breaking family education finance 'booster' plan, FNB Career Facility, has proved a resounding success, with prospective customers sending more than 6 000 SMSes to the response number in the first six days alone. 15 Jan 2006 Read more>>

The Eulactol range of therapeutic solutions for specific dry skin problems has been "nipped and tucked" at the hands of full-service advertising agency FCB Johannesburg. 13 Dec 2005 Read more>>

Reaffirming the importance of its African operations to its international business success, FCB Worldwide has named FCB South Africa as one of its newly formed Centres of Excellence. 12 Dec 2005 Read more>>

Full-service advertising agency FCB Johannesburg's 'Move on. Move up' campaign for the new Toyota Yaris hatchback is well on the way to achieve its ambitious awareness target within three months of the November 5th 2005 launch date. 7 Dec 2005 Read more>>

To bolster its positioning as official supplier to the SA soccer supporter ahead of the Football World Cup in 2010, food retailing giant Shoprite has launched the nationwide Shoprite Soccer Skills Challenge, aimed at nurturing the young BafanaBafana stars of tomorrow while attracting potential customers to Shoprite outlets around the country.  6 Dec 2005 Read more>>

This design by FCB Johannesburg for long-standing client, Vodacom, was judged best in the world in the highly competitive calendar category of the Sappi International Printer of the Year competition staged in Shanghai, China recently. 29 Nov 2005 Read more>>

Reasons to celebrate seem to crop up regularly for Vodacom and its long-standing marketing partner, FCB South Africa. Hot on the heels of Vodacom's stellar performance in the Sunday Times/Markinor Brands & Branding 2005 survey (October 2005) comes FCB South Africa's receipt of the 'Vodacom's CEO Award for Excellence'. 27 Nov 2005 Read more>>

FCB Activ, the retail specialist in the FCB South Africa group, recently journeyed to Nigeria to discuss various new ideas and strategies for the opening of first Shoprite store in the country with FCB Africa member, FCB Centrespread. 24 Nov 2005 Read more>>

First National Bank (FNB) has followed its highly entertaining launch and awareness campaigns for the One Account with a tongue-in-cheek take on one of television's most successful 'soapies' - Days of Our Lives.  23 Nov 2005 Read more>>

As part of its corporate social outreach programme, FCBians from the FCB South Africa group's Johannesburg agency took 50 children from the Yeoville Educare Centre (YEC) to the Johannesburg Zoo for the afternoon. 20 Nov 2005 Read more>>

Needing to strike exactly the right note with the unveiling of its key private banking initiative, First National Bank drew on the well-honed expertise of experiential marketing specialist agency FCB !mpact 361. 17 Nov 2005 Read more>>

FCB Durban has developed a television commercial that relies on its client's steely nerve to demonstrate its commitment to its "Put Us to the Test" advertising campaign. 17 Nov 2005 Read more>>

FCB Johannesburg has taken to the streets for Toyota Corolla Verso in a bid to strengthen the link between the model and the Toyota brand name. 15 Nov 2005 Read more>>

FCB South Africa group member, FCB Jonssons, dominated Friday's (November 11) 'Financial Advertising Awards' winning a total of five of the eight awards including the prestigious 'Best Agency Overall: Design' award. Client Anglo Platinum also went to the awards podium taking honours in the Disclosure category. 14 Nov 2005 Read more>>

FCB Impact 361°'s Cape Town team of creative director Glynn Venter, art director Craig Keown and copywriter Xolisa Dyeshana has developed a promotional competition for Fish Eagle that resonates with the premium brand's icon - the majestic and gracious raptor of the same name. 14 Nov 2005 Read more>>

In a major extension of its 'make every moment count' branding, cellular market leader Vodacom has launched its first ever television game show, Yebo Millionaires, in which lucky Vodacom customers stand the chance of transforming their lives in an instant by winning up to R1 million in cash in one of the nationally broadcast weekly draws. 8 Nov 2005 Read more>>

Flight of the Fish Eagle, the celebrated natural brandy in the sleek, green, square bottle, has launched an unprecedented branding spectacular throughout the stylish Melrose Arch complex. 8 Nov 2005 Read more>>

FCB Headspace, FCB Johannesburg's brand and media strategy resource, has strengthened its capabilities with the appointment of two experienced strategists and the creation of a new division. 6 Nov 2005 Read more>>

FCB Johannesburg continues to reach out and 'touch' the community as part of its corporate social outreach initiative.  27 Oct 2005 Read more>>

FCB Activ, the retail specialist in the FCB South Africa group, recently journeyed to Egypt to gleam first hand information on the Shoprite brand in that country. 26 Oct 2005 Read more>>

It's been 10 years since Vodacom appointed FCB Johannesburg as its major marketing communication services partner and the result of that partnership burst on to our TV screens in the guise of bumbling, leopard-skin fanatic Michael de Pina and the serene, man-about-South-Africa Bankole Omotoso. 16 Oct 2005 Read more>>

FCB Impact 361° in Cape Town, one of Distell's marketing partners in the Mother City, has extended the 'dry' brand tonality characterising Savanna into a sales promotion which prides itself on being labelled 'bizarre'. 10 Oct 2005 Read more>>

FCB Johannesburg has devised a hard-hitting television campaign for First National Bank that utilises the matter-of-fact, no-nonsense and at times abrasive personality of 702 presenter, John Robbie.  4 Oct 2005 Read more>>

Work at Sethani Star Centre, the benefactor of FCB Durban's social corporate outreach programme, has gathered momentum and is well on track to meet its October deadline. This is the news from the agency's chairman, Clive McMurray. 18 Sep 2005 Read more>>

FCB Impact 361°, the sales promotion and experiential marketing arm of FCB South Africa in Cape Town, has branded Johannesburg for the 18th World Petroleum Congress 2005. 13 Sep 2005 Read more>>

Savanna, South Africa's driest matured cider which utilises off-the-wall humour to great effect in its advertising, celebrated Left-handed Day in typical style on its popular web site www.savanna.co.za thanks to Distell's marketing partner, FCB Impact 361° in Cape Town. 11 Sep 2005 Read more>>

Ingram's Camphor Cream, the Adcock Ingram-owned range of body creams and lotions with medicated natural ingredients that keep skin healthy by soothing and restoring dry and chapped skin, is set to dominate winter with a new campaign from FCB Johannesburg. 25 Aug 2005 Read more>>

It's not all about 'Klippies & Cola' for award-winning art director, Anthony de Klerk. It's also about hanging out with your daughter (and cat) and doing a good deed at the same time. 22 Aug 2005 Read more>>

Adcock Ingram is using these appealing advertisements and advertorials to showcase the innovative new products launched recently under the well-loved Elizabeth Anne's baby toiletries brand name. 21 Aug 2005 Read more>>

FCB Durban's new commercial for client uShaka MARINE WORLD has just been launched on the small screen. Titled 'Kaleidoscope' the ad follows in the footsteps of the highly successful previous uShaka commercial which was the 5th most liked ad in 2004 according to Millward Brown Impact. 18 Aug 2005 Read more>>

An integrated advertising campaign devised for Santam by FCB Cape Town is paying dividends for the short-term insurer. 18 Jul 2005 Read more>>

This calendar designed by FCB Johannesburg for its long-standing client, Vodacom, has won the Gold Award in the highly competitive calendar category of the Sappi African Printer of the Year competition and will now travel to Shanghai to compete in the Sappi International Printer of the Year in October. 12 Jul 2005 Read more>>

First National Bank's marketing partner, FCB Johannesburg, has devised a new television commercial to demonstrate the bank's support for South Africa rugby development. 4 Jul 2005 Read more>>

The 60-second television commercial driving the launch of Vodacom 3G as well as the Vodacom/Vodafone alliance doesn't just advertise the latest in technology, but uses it as well. 12 Apr 2005 Read more>>

Advertising agencies, perhaps more so than other companies thanks to the interactive and frenetic nature of their industry, have distinct personalities. Some are extrovert, loud and brash. Others shy away from the limelight, content to drift along the business current as long as nothing or no one rocks their boat. Only a few exude quiet confidence. One of these is the FCB South Africa group, headed by CEO Neil van der Weele. 15 Mar 2005 Read more>>

Full-service agency FCB Johannesburg's launch campaign for Law-On-Call, the innovative new legal assistance product from First National Bank, has elicited an outstanding response. 30 Nov 2004 Read more>>

Iconic local magazine Drum is relaunching with an intensive television, radio and poster campaign from Mother City agency, FCB Cape Town. 18 Nov 2004 Read more>>

Klipdrift and its advertising partner, FCB Cape Town, have won Aardklop's 'Doring' Award for the second year running. The 'Doring' is awarded to the best campaign creating excitement at the arts festival held in Potchefstroom at the end of September every year. 7 Nov 2004 Read more>>

FCB Cape Town has launched two new products for Santam at the same time as communicating a new positioning for the short-term insurance company. The new positioning - Santam provides peace of mind - is encapsulated in the pay-off line 'Rest Insured'. 10 Aug 2004 Read more>>

FCB South Africa, Vodacom's marketing communication partner in South Africa, the DRC and Mozambique, has been awarded all of Vodacom's above-the-line, below-the-line and public relations work in Tanzania. The account is currently the largest in Tanzania worth in excess of US$5-million. 14 Jul 2004 Read more>>

Maserame Mouyeme has been appointed group managing director of FCB South Africa, the country's largest marketing communications group.  14 Apr 2004 Read more>>

As part of its ongoing commitment to continually improve the quality of the integrated communication solutions it develops for its clients, FCB South Africa has refined the structure of its below-the-line capabilities. 14 Apr 2004 Read more>>

National Lottery operator, Uthingo Management today confirmed the appointment of FCB South Africa as its new advertising agency, effective from April 1, 2004. 8 Feb 2004 Read more>>

One of Cape Town's hottest agencies is preparing to light its fire in Johannesburg's advertising industry kitchen and offer upcountry clients splendid creative fare. 22 Jan 2004 Read more>>

Above, below, through – words that when used in conjunction with 'the line' in the company of marketers and advertising professionals are usually met with sighs of exasperation, eyes rolling heavenward and mouths clamping in a disapproving grimace. 21 Jan 2004 Read more>>

FCB South Africa (Cape Town), Cape Town's largest marketing communications group, celebrated the end of the year with all its entities under one roof for the first time in its close to 70-year history. 10 Dec 2003 Read more>>

FCB Durban's campaign for Mondi Paper's Rotatrim brand is back on the air after the Advertising Standards Authority (ASA) ruled against Sappi Fine Paper, which had lodged a complaint against the television commercial. 23 Nov 2003 Read more>>

FCB Africa, the largest agency network in Africa in terms of billings and staff, held its 7th annual conference last month (October) to, among other things, celebrate its successes on the continent including several impressive launches for a handful of Distell brands and the expansion of Netmark's anti malaria campaign into other high risk areas. 19 Nov 2003 Read more>>

Distell and its marketing communication partner, FCB Cape Town, are taking one of South Africa's most endearing and enduring icons to Australia for a 'Bokjol' at the Rugby World Cup in October. 22 Sep 2003 Read more>>

Momentum has transformed from a small, niche insurer in 1992 to the sleek financial services industry forerunner it is today. It was therefore important for Momentum to ensure that as they embarked on a new advertising campaign, this campaign would accurately reflect who they are and what they stand for. 16 Sep 2003 Read more>>

Less than a fortnight after signing the largest broad-based black empowerment equity deal in the South African marketing industry to date, FCB South Africa reached for the stars not once, not twice but three times in one week. 10 Sep 2003 Read more>>

Mother City advertising agency, FCB Cape Town, has developed a new campaign for icanonline to increase brand awareness and prompt new clients to open an icanonline account. 3 Sep 2003 Read more>>

FCB Cape Town has developed a fresh creative proposition for client Parmalat that has tickled South African funny bones and seems set to find its way onto their list of 'favourite ads'.

 28 Aug 2003 Read more>>

In one of the most important empowerment deals in the South African R9bn advertising industry, a newly-formed consortium has acquired a stake in the country's largest marketing communication group. 19 Aug 2003 Read more>>

Distell brand, Flight of the Fish Eagle, has been repositioned as one of the beverages of choice for the up-and-coming elite with the help of FCB Cape Town, itself recently named 'Intermediate Sized Agency of the Year' by highly-respected industry commentator, Tony Koenderman. 26 Jun 2003 Read more>>

FCB South Africa has announced a powerful new brand marketing resource with best-of-breed creative, strategic and implementation capabilities. 19 May 2003 Read more>>

FCB Cape Town, which comprises advertising, experiential marketing, design, CRM and web developmental services, has brought one of the prestigious AdReview awards home to the Mother City.  11 May 2003 Read more>>

Distell has launched 'Klippies & Cola' into the FAB (Flavoured Alcoholic Beverage) segment with edgy design work by FCB Design (Cape Town) and an entertaining experiential campaign from the FCB Cape Town team which dominated both the Pendoring and Raptor Awards held recently with previous Klipdrift campaigns. 21 Jan 2003 Read more>>

South Africa's biggest producer of wines and spirits, Distell, has asked its long-standing business partner, FCB South Africa (Cape Town), to take over the marketing communications programme supporting its premium whiskey brand, Glenfiddich. 25 Nov 2002 Read more>>

Leading liquor manufacturer and marketer, Distell, has appointed the Cape Town office of FCB South Africa to handle one of its flagship brands, Amarula Cream, with effect from March next year. 13 Nov 2002 Read more>>

Three FCB South Africa clients – Vodacom, Distell and Toyota SA – soared at last night's Raptor Awards for excellence in sponsorship thanks to the impressive strategic input by FCB Sponsorship and exciting creative executions from FCB Johannesburg and FCB Impact (Toyota SA and Vodacom) and FCB Cape Town (Distell). 20 Oct 2002 Read more>>

Forty FCB Africa representatives from 20 countries gathered in Botswana to discuss the state of advertising on the African continent and fine-tune the network's strategy for securing new business. Also on the agenda were strategies to enhance the already high standard of communication solutions offered by the network's member agencies and ways in which proprietary tools and new methodologies could be used to add value to clients, regardless of the countries they are trading in. 15 Oct 2002 Read more>>

FCB South Africa clients shone in the 2002 Encyclopaedia of Brands & Branding in South Africa published by Markinor in association with the Sunday Times last month (September 2002). 13 Oct 2002 Read more>>

FCB South Africa's innovative integrated business model has secured the marketing communications group another accolade. 8 Oct 2002 Read more>>

With its outstanding performance at this year's Pendoring Awards,
full-service agency FCB Cape Town has proven just how sharp it is when it comes to developing creative and effective marketing campaigns. 22 Sep 2002 Read more>>

South Africa's biggest producer of wines and spirits, Distell, has named FCB Electric Ocean as its principal online partner ahead of the eight other agencies asked to present credentials to a core group of its marketing and information technology professionals. 23 Jul 2002 Read more>>

One of the Mother City's leading full-service advertising agencies, FCB Cape Town, has recently developed a new campaign for Cobb SA, a chicken breeding operation, to position its chickens as superior stock to others. 16 Jul 2002 Read more>>

The University of Port Elizabeth is well-known within the city for its highly entertaining and informative Open Days held annually to encourage potential students to seriously consider signing up for their degrees with the institution rather than leaving the coast to study elsewhere. To promote this year's event, UPE briefed incumbent agency, FCB Cape Town, to use posters as one of the main communications media. 14 Jul 2002 Read more>>

FCB South Africa's latest corporate-image television commercial for First National Bank continues to build on the tremendous success the FNB brand campaign and its consumer-friendly 'How can we help you?' positioning has had since its launch in September 2000. 26 Jun 2002 Read more>>

Successful building of relationships between brands and consumers requires the presence of more and different touch points. And while traditional advertising remains the marketer's primary instrument (and will probably continue to be in the future), other communication tools are becoming ever more important. 20 Jun 2002 Read more>>

The latest in the popular 'Yebo Gogo' TV commercials for Vodacom takes the leading cellular brand into a new space, literally and figuratively, via another humorous encounter between the familiar 'windgat' yuppie (Michael de Pina), a pair of football prodigies played by Montle Selepe and Johathan Ketleebo and again featuring the old hero (Bankole Omotoso). 18 Jun 2002 Read more>>

FCB South Africa group executive creative director, Ashley Bacon, has been appointed to the Board of FCB Worldwide bringing to two the number of local executives on the international body. Mike Bosman, FCB South Africa's chairman, took up his Board position three years ago. 6 Jun 2002 Read more>>

To catch the eyes of shoppers trawling the Tygervalley Shopping Centre and to draw attention to the new exact! store within the mall, FCB Cape Town's creative team turned its hand to fashion designing. 20 Mar 2002 Read more>>

Klipdrift Export, South Africa's best selling brandy, has been given a new television persona by FCB Cape Town creative team Anthony de Klerk (art director) and Hanlie Kriel (writer) with creative director and consummate storyteller, Francois de Villiers. 12 Nov 2001 Read more>>

FCB Cape Town, one of the traditional full service advertising agencies in the FCB South Africa group, has created two television commercials to support client Distell's bid to find a new market for its 5-year-old Viceroy Liqueur Brandy.

Its positioning over the past 60 years has centred on the statement ‘a superbly matured brandy, matured to a higher standard than other brandies, making it one of the world's great tastes in brandy.' 9 Nov 2001 Read more>>

Our goal is to be the most technologically advanced agency in the world. We were the first agency in Africa to have an internet site, the first to open a website design and publishing house, and the first in the world to run internal systems via intranet. 27 Aug 2001 Read more>>

News | About Us | Contact Us | Website | Bizcommunity