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Marketing & Media South Africa

#BestofBiz 2016: Marketing & Media

What a year it's been! With the work year winding down for most and plans full steam ahead for 2017, now's the perfect time to scroll back through what made industry headlines in 2016. We've listed our most-read marketing and media stories, as well as our most popular contributors, most-viewed press offices, most-read new business wins and most-read new appointments of the year.

Keeping that forward focus, we find out more about another of #DesignIndaba2017's anticipated international speakers: Olafur Eliasson. He's a cofounder of the Little Sun solar-powered lamp that launched at the Tate Modern in London in July 2012: "in total darkness - to illustrate the plight of the 1.6 billion people worldwide who are without access to a reliable source of electricity," with the Palace of Versailles his most recent site for experimentation, with a towering waterfall appeared to fall from nowhere due to mindbending mirror trickery, fog machines and more.

Graham du Plessis shares insight into the ever-growing mobile landscape and what e-retailers could expect in 2017: a fluid customer journey focus, and brace yourself as mobile advertising is set to boom.

Looking back on another of this year's highlights, I also chat to INJOZI's partners, executive producer Nick Argyros and executive creative director Greg Russell about their six 2016 Loerie Awards in the 'interactive and digital communication' category for their work on Chicken Licken and Coronation in collaboration with Net#work BBDO, as well as what they're currently working on: "branding for a really amazing new company, which may or may not involve projecting the company's logo on the moon using freaking laser beams," so keep looking up!

Look up, look forward, and come back refreshed from the festive season. Note that this is our last week of newsletters until the new year but keep an eye on the website for regular updates throughout.

Comment online in our Ed's Column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



BizToday's top stories
#BestofBiz: Marketing & Media
#BestofBiz 2016: Marketing & Media
We've compiled our annual #BestofBiz 2016 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views... read
Image © Eliasson's
#DesignIndaba2017: Olafur Eliasson announced as speaker!

Design Indaba has just announced another international speaker for its 2017 festival - Olafur Eliasson, also known as the Palace of Versailles' guest artist for the summer of 2016... Read

The mobile landscape - looking at 2017 and what e-retailers could expect
The mobile landscape - looking at 2017 and what e-retailers could expect

Graham Du Plessis

Truth be told, we've been waiting for quite some time for the inevitable 'mobile boom' all the trend analysts, commentators and everyone in-between has been telling us about for the last six years... Read

Team INJOZI at the 2016 Loeries.
#Loeries2016: Loeries rankings with INJOZI

Leigh Andrews

Just when you thought the Loeries buzz was over, the Loeries' rankings are in! I chatted to some of this year's top ranked creatives post-celebrations. Here INJOZI's partners, executive producer Nick Argyros and executive creative director Greg Russell share their views... Read

Marketing
John Little
#AdFocus2016: Why The Hardy Boys and client SA Home Loans won 'Partnership of the Year'

Leigh Andrews

With a relationship stretching back to April 2008, agency The Hardy Boys and client SA Home Loans walked away with the title Partnership of the Year at the 2016 FM AdFocus Awards. John Little, regional managing partner at category sponsor Observatory International for EMEA, shares how agency and client alike benefit from collaboration and a shared challenger mentality... read
Six key marketing trends for 2017
Six key marketing trends for 2017
Warc has launched Toolkit 2017, in association with Deloitte Digital, a report that identifies six trends that marketers will be looking to in the coming year... read
Advertising
FCB, Hellocomputer's 'Testi-monials' wins Silver Clio
FCB, Hellocomputer's 'Testi-monials' wins Silver Clio

Issued by FCB Africa

'Darryl', one of the 'testes' starring in the provocative 'Testi-monials' campaign created by FCB Cape Town and Hellocomputer for the Cancer Association of South Africa, has been awarded a Silver Clio... read
Advertising and Motion jury chairs for ADC announced
Advertising and Motion jury chairs for ADC announced
The Advertising and Motion jury chairs for ADC have been announced. They are Tham Khai Meng and Karin Fong... read
Branding
Sabre Awards come to Africa
Sabre Awards come to Africa
The Sabre Awards, which recognise superior achievement in branding, reputation & engagement, with separate competitions in North America, EMEA, the Asia-Pacific, Latin America and South Asia, will now run in Africa... read
Cinema
Africa's first laser projection cinema opens in Cape Town
Africa's first laser projection cinema opens in Cape Town
Nu Metro Cinemas has announced the opening of Africa's first laser projection cinema in Cape Town at Nu Metro Canal Walk. It opens at 8pm on 14 December with Rogue One: A Star Wars Story... read
Digital
123RF
Is your company's response to data an F1 pit stop or a Sunday afternoon cruise?

Tim Legg & Ian Drummond

Don't get caught napping. Companies need rapid response data strategies to drive them forward if they are to keep up with the race to own the consumer relationship, say Tim Legg and Ian Drummond... read
Online Media
The new smart car and Zando #UnfollowTheNorm campaign creates intrigue
The new smart car and Zando #UnfollowTheNorm campaign creates intrigue

Angie White

In a first for South Africa, the new smart forfour is being introduced directly onto the pages of Africa's largest online retailer, Zando... read
Production
It's going to be a swingin' Christmas this year with The Johannesburg Big Band and Swing City!
It's going to be a swingin' Christmas this year with The Johannesburg Big Band and Swing City!

Issued by Howard Audio

The Johannesburg Big Band recently recorded a Christmas TV special for M-Net - billed to air on Christmas Day at 5.30pm. The stars of the show are Swing City - SA's very own "Rat Pack"... read
Radio
Team Makhatini take the spoils and see their dream of a new house fulfilled
Team Makhatini take the spoils and see their dream of a new house fulfilled

Issued by Kaya FM 95.9

Nerves, excitement and anticipation were the order of the day as three anxious couples took to the road in the West Rand, Johannesburg to compete for a chance to win a dream house with Kaya FM and RBA... read
International
Will Vassilopoulos wins Rory Peck award for coverage of migrant crisis in Greece
Will Vassilopoulos wins Rory Peck award for coverage of migrant crisis in Greece
Will Vassilopoulos, AFP stringer since 2011, has won the annual Rory Peck award, which recognises the work of the best freelance video journalists, for his coverage of the migrant crisis in Greece... read
More International
Jobs offered
General Manager - Global Markets - Johannesburg
Strategic Relationship Manager - BusinessMarketing and communications general manager - global markets required to contribute to the development of programme specific projects and initiatives and to support Brand South Africa's international offices. Read more >>

Multimedia Advocacy Specialist - Johannesburg
SECTION27 seeks the talents of a multimedia advocacy specialist to report on and promote its work using visual, digital media, social media and print media. Read more >>


New events to diarise
Influential Business Communication
AO Development - 16 Jan 2017 to 17 Jan 2017, Johannesburg


Social media and content marketing
PRISA - 25 Jan 2017 to 26 Jan 2017, Randburg


Handling the media
Institute for the Advancement of Journalism (IAJ) - 29 Mar 2017 to 31 Mar 2017, Johannesburg


Core interviewing skills
IAJ - Institute for the Advancement of Journalism - 9 May 2017 to 10 May 2017, Johannesburg


Mobile journalism
IAJ - Institute for the Advancement of Journalism - 12 Sep 2017 to 13 Sep 2017, Johannesburg


Upcoming events
Customer Focused Management
NES Consulting - 14 Dec 2016 to 16 Dec 2016, Johannesburg


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