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 | The 63rd Cannes Lions International Festival of Creativity takes place 18-25 June and it has added Lions Entertainment, a new event where brands, agencies and the creators of entertainment can focus on producing outstanding creative work together... Read |
 | LONDON - The Guardian newspaper is to cut running costs by 20 percent over three years and may begin charging for some online content following a 25-percent plunge in print advertising... Read |
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 | BOGOSI MOTSHEGWA Trends come and go. Essentially, trends tend to be urgent, but never really important. For example, tagging onto a trend makes you relevant as a brand is urgent, but creating a strong brand that is distinct is important... Read |
 | JOHN SANEI We have all been in situations where we thought we were missing out on something or other, FOLO is the Fear Of Living Offline... Read |
 | NEIL HART The world does not long for more advertising. Recently Instagram tested its first advert in the app's photo feed. The comments that followed were entertaining, ranging from "I'm leaving Instagram" to "there goes the neighbourhood"... Read |
 | JODENE LOUW Change is scary, every human knows that. But for me, the most frightening experience was the transition from "student to employee"... Read |
 | QUINTON JONES In 2016, value is more important than ever. Clients are feeling the pressure of economic conditions and need to show ROI on their business decisions... Read |
 | ELAINE BERGENTHUIN AND NICOLE VAN DER MERWE On social media, individuals and companies advertise and promote their businesses and brands through hashtags, which have become so popular that they are being used in starting trends, raising awareness, buying and selling products and services, entering competitions and winning prizes... Read |
 | Matlwa Mabaso has been selected for 21 ICONS South Africa Season 3 as a voice for the new generation of South Africans dealing with issues such as race, poverty and gender and coming to grips with their sense of identity... Read |
 | LOUISE MARSLAND Nu Metro Cinemas has a new general manager in Nitesh Matai, who was promoted from marketing executive in December... Read |
 | GRANT FRASER The search for the next consumer gap, the holy grail of advertising, the key consumer touch points, the next apps etc, is a continuous voracious process that is never ending... Read |
 | ISSUED BY ATHENEUM A first in South Africa, BookBeak is a digital marketing solution for book and magazine publishers and retailers... Read |
 | BRENDAN SEERY, ISSUED BY INDEPENDENT MEDIA In the late 1990s, Bill Gates wrote a book predicting where technology would take humankind in the following decade. Just under 20 years later, few of his predictions have come true... Read |
 | ISSUED BY VICINITY MEDIA Vicinity Media has added the 300 x 250 rectangle ad unit to their range of mobile ad inventory. The larger unit has been developed to take advantage of larger smartphone screens and thus increases performance... Read |
 | JEFF NEMETH Globalisation, connectivity, and common interests are uniting formerly unrelated groups. But how do you manage reputation in the fast-moving context of digital media... Read |
 | ROBYN DE VILLIERS Finding the balance between the opportunities and the risks is the right way to do business in Africa. These are the key trends driving investment in Africa... Read |
 | ISSUED BY ON THE DOT Thursday the 2nd and Wednesday the 9th of December 2015, marked the dates on which OtD graduates gathered at Media Park Johannesburg and OtD Sacks Circle Cape Town respectively for their programme graduation ceremony... Read |
 | HAYDN TOWNSEND My prediction for the coming year is that we'll start to see the growth of a trend that has already taken root overseas: open-sourced collaboration. Read |
