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Marketing & Media South Africa

Today's top stories
[Behind the Selfie] with... Meegan Kieffer

Leigh Andrews

This week, we find out what's really going on behind the selfie with Meegan Kieffer, marketing manager at Good Hope FM... Read

Are marketers missing out on the micro-moment opportunity? (Part 1)

Bianca Quinn-Diavastos

Smartphones and other mobile devices are radically reshaping their customers' behaviour by giving them access to personalised services and information wherever they are... Read

Rethinking global media planning with Thalamus

Leigh Andrews

Picture a real-time newsfeed of all advertising, mobile and tech-related articles worldwide to complement fully democratised global media planning data. Welcome to the future, as Thalamus has made this a fully customisable reality... Read

BizTrendsĀ 2016
Designing trends

Sona Sales

What we are going to be experiencing more of in 2016 is simplicity and honesty in our craft... read
Consumer appetite for more is transforming brands in 2016

Issued by Yellowwood Future Architects

Are punchy trend predictions a useful guard against potential industry blind spots, or are they just beautifully worded nonsense..? read
Youth activism

Antoinette Pombo

Youth Dynamix (YDx), the specialist youth and family research agency in Johannesburg, has revealed a new awakening in the youth market that will change the landscape for brands Africa into and beyond 2016... read
How agencies will thrive in the connected age

Ben Evans

Marketers and agency people operate in an industry rightly obsessed by its future... read
More trends... | Full trend report...
Marketing
Johannesburg IAS marketers' master class moved to February
The Independent Agency Search and Selection Company's (IAS) Johannesburg marketers' master class has been moved to Monday 15 February 2016 in Johannesburg while Cape Town is still 18 February 2016... read
Taste the Feeling - new campaign for all Coca-Cola brands
Late last week, Coca-Cola's chief marketing officer, Marcos de Quinto, revealed a new 'One Brand' global marketing strategy that for the first time unites Coca-Cola, Coca-Cola Light/Diet Coca-Cola, Coca-Cola Zero, and Coca-Cola Life... read

FUTURE-READY MARKETING - How to thrive in the age of the connected consumer

Arm yourself with the right skills & ground-breaking ideas to take on the challenges of the digital age and future-proof your marketing! CLICK HERE



Advertising
[Orchids & Onions] Don't be a donkey - get off your ass and go to a gym

Brendan Seery

I have said before that when it comes to fitness, I avoid gyms. This can probably be traced back to a traumatic experience at the hands of an Arnold Schwarzenegger lookalike, Sergeant Major Ed Schuster, a PT instructor in my army recruit days... read



Branding
SA ranks 30th globally in fostering innovation

Nur Bremmen

Attend enough South African tech events and you'll inevitably hear someone say that South Africa needs to do more to foster innovation. As it turns out though, the country could be doing a lot worse... read
Design
Northwest School of Design to offer Licentiateship in Fashion
The Northwest School of Design (NWSD) in Klerksdorp has become the first South African facility to offer a Licentiateship in Fashion, the highest international fashion qualification in South Africa... read
Digital
Publicis Groupe 90th anniversary benefits 90 digital start-ups
To celebrate its 90th anniversary, its roots as a small start-up and its entrepreneurial spirit, the Publicis Groupe will provide mentoring, support and funding to 90 entrepreneurial projects in the digital field... read
PDT rolls out a no software and licensing fees digital signage network

Issued by PDT

Delivering a world-class customer experience and managing large-scale digital signage networks has just become a lot simpler with the launch of Public Display Technologies' Switch and Save... read
Mobile
It's hard out there for an app
The average iOS app makes 50 cents per download, with most discovery coming from a simple app store search. However, once installed, the average person only uses 26 per cent... read
PR & Communications
Six trends communications professionals shouldn't ignore in 2016
As we settle into the new year, communication specialists traditionally take the time to evaluate the biggest trends that affected the profession in 2015... read
Sponsorship
Sponsorship as part of the marketing mix

Issued by Optimize Enhancing Effectiveness

Sponsorship is quite an interesting area in the marketing mix and one that may not obtain the investment required in a marketing plan and budget... read
Promoted content
Immigration to New Zealand - Pathway to a better life!

Issued by Silver Fern Immigration Services

New Zealand has almost everything anyone would want from a country. Every year a large number of overseas aspirants apply for New Zealand immigration. Find out more... read
International
Five creative ways to cross-promoting monetize big data

Hicks Crawford

Consumers are becoming smarter than ever. Instant research and information can be retrieved using their smartphone, table or computer... read
BBDO NY creates three video spots for ADC 95th Annual Awards
The Art Directors Club (ADC) launched three cheeky new video spots from BBDO New York, the latest in its 'Rare for a Reason' campaign for the prestigious ADC 95th Annual Awards... read
More International
Jobs offered
Advertising Sales Executive - Cape Town
Highbury Safika MediaProfessional senior advertising sales executive Read more >>

Senior Communications Officer - Johannesburg
Wits is seeking a prolific communicator/writer to promote the university and its research in the media and across multiple platforms. S/he will be responsible for managing Wits' reputation. Read more >>


Multimedia Communications Officer - Johannesburg
Wits is seeking a dynamic individual with excellent photography/videography, editing and digital skills that will make great stories trend. S/he will produce great, appropriate content for electronic platforms. Read more >>


Key Accounts Manager - Cape Town
We are expanding rapidly and are looking for a highly motivated individual with a proven national key account management skill set, who relishes working with a charismatic and dynamic team. Read more >>





New events to diarise
Graphic and web design workshops
Multidimensions - 1 Feb 2016 to 22 Feb 2016, Cape Town


Internal communication management
PRISA - 8 Feb 2016 to 9 Feb 2016, Randburg, Johannesburg


The art of storytelling - speech and script writing
PRISA - 12 Feb 2016, Randburg, Johannesburg


Strategic role of public relations
PRISA - 16 Feb 2016, Polokwane (Pietersburg)


3rd annual digital and mobile business summit
Knowledge Integration Web (Pty) Ltd - 29 Feb 2016, Johannesburg


Magaliesburg writing retreat
Allaboutwriting - 4 Mar 2016 to 6 Mar 2016, Magaliesburg


Short course in customer experience practice
Enterprises University of Pretoria - 16 Mar 2016 to 18 Mar 2016, Pretoria


10 secrets to successful self publishing
Kruger Publications - 19 Mar 2016, Midrand


Mastering sales and marketing in the age of new social media
NES Consulting - 20 Apr 2016 to 22 Apr 2016, Johannesburg | 25 May 2016 to 27 May 2016, Cape Town


Crisis communications course
Quo Vadis Communications - 18 Oct 2016 to 19 Oct 2016, Johannesburg


Upcoming events
Reputation management
PRISA - 29 Jan 2016, Randburg


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