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Marketing & Media South Africa

Today's top stories
All these trends! What am I supposed to be doing with them?
[John Sanei] In the past five years the number of trends websites and trend experts have doubled if not tripled. The ability to understand the future is the promise, but the more one looks at trend websites, reports, talks, videos, podcasts and a multitude of other information on trends, the more confusing it starts to look to business owners... read


[NewsMaker] Bridget Johnson

Louise Marsland

One of South Africa's most awarded and respected creative talents, Bridget Johnson, was appointed as a creative partner at M&C Saatchi Abel Jhb, at the end of last year... Read

marcusbrewster celebrates 25 years with new MD

Now celebrating its 25th anniversary year, integrated PR and strategic communications agency marcusbrewster has appointed Andre Fourie as managing director... Read

Power of the Primedia podcast

Leigh Andrews

There's no doubt this is the year of the podcast. It's been dubbed one of the top trends for 2016. With its forward-thinking, 'do it all' attitude, little wonder that Primedia has hopped on the bandwagon... Read

BizTrends 2016
Social media marketing trends

Emma Odendaal

Remember when social media was the domain of the team renegade or, better yet, the intern? Social strategies are a critical part of overall marketing strategies, often leading the charge in having a direct effect on the bottom line... read
Out of Home consolidation

Jacques du Preez

Digitisation, new collaborative research and consolidation in the industry, puts OOH media in a very exciting place in South Africa and in Africa... read
Ideas of substance and independence

Sizakele Marutlulle

Creativity is critical to business, as are ideas that generate substance and marketing campaigns that don't play on stereotyping... read
The media agency future

Graham Deneys

First of all - 2016 aside - I'm already seeing quite a different approach to the definition and the role of a media agency in the actual agency mix when it comes to overall business outcomes for clients... read
More trends... | Full trend report...
Marketing
IAS partners with Scopen to produce local agency report
The Independent Agency Search & Selection Company (IAS) has partnered with Spanish based SCOPEN Africa to provide in-depth and comprehensive research amongst South African marketers into client-agency relationships... read
10 timeless marketing trends

Eugene Yiga

Every year, industry experts tout their top trends. What's the best way to keep up with it all? Since you can only waste so many hours in a day, the best approach is to learn the lessons that last... read



Advertising
Popimedia popped up by Publicis Africa Group
Here's how Publicis Africa Group is set to further change the game with its acquisition of Popimedia... read
Programmatic advertising at its best with data-driven tactics

Preethi Vagadia

Data is becoming increasingly important to how we perceive the world. How we utilise it, to interpret things that matter, depends on the kind of technology... read
Study shows mobile or web only campaigns are over

Issued by The SpaceStation

The latest poll of over 5,000 respondents surveyed across the IAB SA publisher network has given the industry a deep level of understanding of the premium mobile audience... read



Branding
Five skills you need to be a strategist

Mike dos Santos

People in the industry often view the strategist and the creative as different animals. However, spend enough time with both of these individuals and you will come to realise that there are actually more traits that they have in common... read
How to create buy-in and influence buy-ing

Rebecca Cronje

Why a good reputation and brand can lead to more sales... read
CRM
Pillar 3 - Customer Experience Mastery

Charles Bennett, Issued by The Focus Group

A number of months ago I had the opportunity to review customer service at Disney and found pretty consistently that the top performers were those who had a genuine service obsession... read
Digital
MRC acredits Sizmek for mobile web and in-app served ad measurement

Issued by Sizmek

Sizmek, the open ad management company for omni-channel campaigns, has been accredited by the Media Rating Council for its measurement of served ad impressions and clicks on mobile web and mobile apps... read
Entrepreneurship
How to increase your freelance earnings today!

Phindiwe Nkosi

Whether you are doing it full-time or want to supplement your income, freelancing can offer unlimited earning opportunities... read
Magazines
Creative director of American Vogue steps down
Mobile
Cell C does not support OTT regulation

Jose Dos Santos

MTN and Vodacom have declared war on consumer interests. The infamous duopoly wants to limit how we use internet services like WhatsApp... read



Online Media
New Rémy Martin website
Rémy Martin has a launched new global brand website and engagement platform to bring the one life/live them philosophy to a global audience. read



PR & Communications
Online entry system on the agenda for Prepping for PRISMs

Issued by PRISA

The newly launched online entry system for the PRISM Awards is one of the key topics on the agenda for next week's Prepping for PRISM Awards workshop on how to submit an award-winning entry... read
Radio
Station's attached assets to be sold to settle debt
The Eastern Cape's biggest community radio station might find itself off air before the end of the week after several of its assets were attached by the sheriff of the high court. read
Sales
What is Saleboat?

Issued by Student Brands

Saleboat is a multi-platform sales management application which gives more power and control to sales reps and managers... read
Social Media
Major outage hits Twitter around globe
SAN FRANCISCO - Twitter feeds went down for hours on Tuesday in many part of the world in one of the worst outages in the 10-year history of the messaging platform.... read
Cybercriminals love social media
Kaspersky Lab has found that internationally, almost a third (30%) of social network users share their posts, check-ins and other personal info with everybody who is online - not just their friends... read



Sponsorship
CNN to cover top SA horse races
CNN will be in Cape Town earlier than usual this year in order to cover history in the making... read
International
Messi passport video lands Dubai policeman in court
More International
Jobs offered
PR Account Manager - Cape Town
Splash PRSplash PR is looking for an exceptional PR practitioner or journalist who can conjure up tactical media lists, pinpoint news angles, craft newsworthy editorials and compile social media content plans. Read more >>



Senior Advertising Executive - Cape Town
Primedia OnlineDash Of Lime seeks a senior advertising executive to grow the business in the Cape region. The role requires a digital media sales professional with extensive agency account management experience. Read more >>

Stakeholder Relations Assistant - Johannesburg
SA Council for the Architectural Profession (SACAP) urgently seeks to employ a suitably qualified person to work in the stakeholder relations (SR) unit temporarily until the position becomes permanent. Read more >>





New events to diarise
Launch Event
Johnathan Andrews (Pty) Ltd - 21 Jan 2016, Johannesburg


InDesign basic to intermediate
Multidimensions - 1 Feb 2016, Cape Town


Creative writing for the media
PRISA - 1 Feb 2016 to 3 Feb 2016, Johannesburg


Adobe Creative Cloud
Multidimensions - 4 Feb 2016 to 5 Feb 2016, Cape Town


Practical print production in advertising
Read Between The Lines - 9 Feb 2016 to 11 Feb 2016, Johannesburg | 8 Mar 2016 to 10 Mar 2016, Johannesburg | 5 Apr 2016 to 7 Apr 2016, Johannesburg | 10 May 2016 to 12 May 2016, Johannesburg


The art of storytelling - speech and script writing
PRISA - 12 Feb 2016, Randburg, Johannesburg


Illustrated infographics and animation workshop
Multidimensions - 16 Feb 2016 to 17 Feb 2016, Cape Town


InDesign pro skills
Multidimensions - 18 Feb 2016, Cape Town


3rd annual digital and mobile business summit
Knowledge Integration Web (Pty) Ltd - 29 Feb 2016, Johannesburg


Next newsroom management
Rhodes University - 17 Apr 2016 to 18 Nov 2016, Grahamstown


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Paulo Coelho
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Delusional Man Turning Off Laptop Like He's Done With It For Night https://t.co/6o1Wm64GfC https://t.co/ypGBEtkdbe - Thu Jan 21
@socialmedia2day
Here are 4 key digital experience trends that are shaping the future of marketing https://t.co/aD6RGvQo5q #smm https://t.co/0T7Jd3GFqG - Thu Jan 21
@nytimes
RT @nytimesarts: Lupita Nyong'o and other stars join Oscar protest https://t.co/7qJe73wWf5 https://t.co/AWThlln8kb - Thu Jan 21
@Forbes
25 promising digital design blogs to follow this year for your daily inspiration https://t.co/HPcsJBRjW2 https://t.co/YU0732JBvC - Thu Jan 21
@TIME
How to use Google Maps without an internet connection https://t.co/Ie60WK0NzB - Thu Jan 21
@Anatinus
RT @PessimistsArc: Kids used to play outside before those damn radios came along and ruined childhood! (1939) https://t.co/7Z3cIXkqNu http... - Thu Jan 21
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