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Marketing & Media South Africa

Today's top stories
Pulling PR costings out of a hat

Marion Scher

I was recently asked to quote for a media consultancy job by a Cape Town company...

Read more >>



CEOs and MDs, don't panic!

James Moffatt

If you are a communications agency leader and you had time to reflect on your 2015 business strategy over the holidays, you might have wanted to stick your head in the sand...

Read more >>



The secret to marketing success, wherever you are

Leigh Andrews

'Understand your market and the rest will fall into place' - expect this and other nuggets of marketing wisdom from marketing professor Malcolm McDonald...

Read more >>





BizTrendsĀ 2015
[Trends 2015] Convergence marketing

Heidi Brauer

Heidi Brauer, chief marketing officer of Hollard Insurance, believes solid client/agency relationships based on mutual respect, trust and collaboration are at the heart of industry growth going forward into the New Year... read more>>
[Trends 2015] A new breed of advertising creative needed

Dr. Ludi Koekemoer

A look into the future demands a look into the past. Many moons ago advertising was fun, agencies provided serious strategic input and media planning... read more>>
[Trends 2015] The rise of 'me'

Gaby de Abreu

In brand communication, 'knowing your target market' will cease to be about drawing an average every-man in outline, but will rather be about speaking to every individual customer who comes into contact with your products... read more>>


All trends | Trends newsletter | Download app
Marketing
Verve and the healing power of Vaseline

Issued by Verve

With the inclusion of micro droplets of petroleum jelly, the amazing healing power of Vaseline reached another milestone in its iconic journey. Vaseline asked Verve, a through-the-line Durban-based agency, to help them tell the story... read more>>
Actually, 7 in 10 South Africans cannot 'like' you

Alwyn Viljoen

As publisher of an inspirational newsletter for the blue collar drivers across SA, I have good news and bad news for all you marketers in the big city... read more>>
Advertising
Creative Circle results for November/December 2014
The Creative Circle Ad of the Month results for November/December 2014 have been announced... read more>>

MARKETING IN THE DIGITAL ERA

Join forward-thinking marketers on 11 - 12 March and get a head-start in the race to build real relationships with today's empowered customers! This exciting event will offer FRESH insights and tactics on how to thrive in the digital landscape.

CLICK HERE

CSI
Random Acts of Kindness campaign grows
Brent Lindeque, who turned the reckless drinking game #neknominations on its head by using his nomination to perform a random act of kindness, has launched #RAKnominations... read more>>
Design
Is design on the 2015 business agenda?
The business year is just a few weeks old, yet is already setting an aggressive pace thanks to a tougher economic climate, savvier customer and explosion of disruptive tech... read more>>
Digital
Arcade and Egg up for five video Bookmarks

Issued by Arcade Content

Arcade Content and Egg Films' directors have five nominations in the Branded Content and Online Video, Audio and Music categories at the 2015 Bookmarks, South Africa's premier digital awards... read more>>
Exhibitions
Scan Display cements position as top exhibitions supplier at EXSA

Issued by Scan Display

Scan Display has started 2015 on a high note after the announcement late last year that the company was a double EXSA Award winner, cementing Scan Display's reputation as a top stand building supplier... read more>>
Online Media
Best Food & Wine Blog in South Africa is TheKateTin.com
Promotions
Expo Africa opens group managing office in South Africa

Issued by Expo Africa

Expo Africa, announced as the GSK Service Provider of the Year in 2011, 2012 and 2013, opened its doors in Botswana in 2004, where its founder operated from a borrowed office managed and staffed by two people... read more>>
Publishing
There's life beyond annual reports, but not as we know it

Issued by Blue Apple

With a watchful eye on government and private sector spending and the birth of the integrated report, less is more these days. It shows a certain responsibility to shareholders to not blow the budget on glossy doorstops... read more>>
International
'Honey trap' hackers stole Syria rebel plans
BEIRUT, LEBANON: Hackers targeted Syrian opposition members with online "honey traps," posing as female supporters to steal battle plans and the identity of defectors, a US security firm said Monday... read more>>
Alarab launches... sinks
MANAMA, BAHRAIN: Outspoken billionaire Saudi Prince Alwaleed bin Talal on Sunday launched a pan-Arab satellite news channel aimed at challenging established networks in the region, but then... read more>>
Sy Lau announced as Cannes Lions Media Person of the Year
Sy Lau, Senior Executive VP of Tencent, President of its Online Media Group, has been announced as the Media Person of the Year at the Cannes Lions 2015 Festival... read more>>
France looking at taxing Netflix, Amazon to fund film and TV sector
PARIS, FRANCE: France is looking to decide this year on how it might tax US online giants Google, Amazon and Netflix to help fund its heavily subsidised film and television sector in response to changes brought on by internet video streaming... read more>>
More International
Government news
Repair work on W Cape water scheme canal completed
Repair work on the Lower Orange River Government Water Scheme (LORGWS) Canal, downstream of the Clanwilliam Dam in the Western Cape, has been completed. read more>>
Automotive industry critical for economic development
The automotive industry is a critical part of the economic and social development of South Africa, was the message from US Consul General, Teddy Taylor, when he recently visited the Ford Struandale Engine Plant in PE... read more>>
'The Silence of the Shams'
NEWSWATCH: On The Media Online, 'The Silence of the Shams' and MultiChoice has been fined - twice - for running inappropriate promos on DStv, reports Mail & Guardian... read more>>
Vast majority of students turned away
Matric results of 34 centres remain blocked
More Government news
Motoring news
Local vehicle sales down but exports boom

Henrie Geyser: motoring editor

Local new vehicle sales got off a slow start with January figures lagging 1.2% behind the 52,948 vehicles sold in January 2014... read more>>
More Motoring news
Jobs offered
PA/Office Admin/Accounts - Cape Town
Energetic, professional and unflappable PA/admin/accounts required for a busy and growing marketing consultancy. Join a hard-working team of people that deliver great work for some amazing brands Read more >>

Marketing Intern - Johannesburg
Student Brands is on the hunt for the top marketing interns. If you think you have what it takes apply now. Multiple positions available! #StudentPower Read more >>

SEO and PPC Campaign Manager - Johannesburg
WSI is looking for an SEO and PPC campaign manager. You will have a solid knowledge of SEO principles, Adwords, campaign monitoring, creating reports & advising the rest of the team. Read more >>

Online Marketing Coordinator - Johannesburg
Seeking qualified junior developer who has great articulation skills and loves technology for website maintenance, digital marketing assistance and growing BitCo in the online world. Read more >>

Online Marketer - SEM - Johannesburg
We're on the lookout for the next Firewater online marketing superstar! If you live, eat and breathe the wonderful world of paid online advertising, get in touch now! Read more >>

Account/Project Manager - Johannesburg
Growing promotions company looking for a dynamic account/project manager with at least two to three years' promotions industry experience. Remuneration variable with uncapped incentives. Initial transitionary role assisting CEO. Read more >>



New events to diarise
Workshop: New Trends. Email Marketing 2015 - 19 Feb 2015 to 19 Mar 2015 Cape Town,Johannesburg
Email Marketing 2015, can you do better? With inbox clutter driving down opening rates what can NeuroScience in email marketing do that will dramatically fast forward your e-marketing? Success? Read more >>


Joburg Kick Off Showcase
Speakers Inc - 11 Feb 2015 Johannesburg

Managing your online, internet and web risk
Pietermaritzburg Chamber of Business - 25 Feb 2015 Pietermaritzburg

A-Z of brand building
Vega School of Brand Leadership - 26 Feb 2015 to 27 Feb 2015 Cape Town

Startup Grind Johannesburg hosts Ryan Bacher
Startup Grind - 26 Feb 2015 Johannesburg

Social media marketing for business
Blue Magnet Digital Academy - 26 Feb 2015 Johannesburg

WorkinAfrica Virtual Career Fair
WorkInAfrica - 1 Mar 2015 to 31 Mar 2015 Sub-Saharan Africa

#hruCapeTown
African Heart Celtic Soul - 13 Mar 2015 Cape Town

Brand Equity & Customer Loyalty Rewards Conference
Trade Conferences International - 25 Mar 2015 to 26 Mar 2015 Johannesburg

Professional Speakers Association Convention
PSASA - 17 Apr 2015 to 19 Apr 2015 Cape Town

Upcoming events
Retail Banking Digitalisation Conference 2015
Trade Conferences International - 4 Feb 2015 to 5 Feb 2015 Johannesburg

Sales advantage
Dale Carnegie Training - 4 Feb 2015 to 22 Jul 2015 Johannesburg

Leadership training for managers
Dale Carnegie Training - 5 Feb 2015 to 18 Jun 2015 Johannesburg

Quest 52 Reality TV Entry
XIV Travel - 5 Feb 2015 to 24 Feb 2015 Cape Town,Johannesburg

Digital strategy in building brands
Vega School of Brand Leadership - 5 Feb 2015 to 30 Apr 2015 Cape Town

Marketing for non-marketers in a digital age
*mdp marketing - 5 Feb 2015 to 6 Feb 2015 Stellenbosch

Presentation skills
PRISA - 6 Feb 2015 Johannesburg, Randburg

Quotes
Arthur Golden
"A mind troubled by doubt cannot focus on the course to victory."

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  Twitter
@MarketingDonut
The persuasive power of the word YOU by copywriter extraordinaire @DraytonBird http://t.co/O1nJMymn9z - Tue Feb 03
@MarketingUK
Hacked off brands: why innovation is more than a hack away http://t.co/WOS9ekaHR0 by @suzybashford http://t.co/RhZjiwdHfU - Tue Feb 03
@MTNRadioAwards
Our Breakfast Show Presenter category sponsor for 2015 is @KFCSA, we thank you for your commitment #MTNRadio - Tue Feb 03
@Everlytic
Part 1 of our best performing emails whitepaper is out & available for download http://t.co/iKiXJawLpm ... http://t.co/QKkYyzb7CE - Tue Feb 03
@CreativeCT
Need a place to develop your #creative endeavors? Check out @ArtscapeTheatre's Resource Centre! http://t.co/JXaL1gxWwN - Tue Feb 03
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