25 Jul 2012

Marketing & Media | South Africa

 
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Today's top stories


Editorial news

Marketing & Media


[Biz Takeouts Lineup] 31: 11 Years of Bizcommunity.com
Tune in to this week's Biz Takeouts Marketing & Media radio show, streamed live from 5pm-6pm via 2oceansVibe Radio, to find out how Bizcommunity.com created a powerful online community over the past 11 years. The studio guests this Wednesday evening, 25 July 2012, will be one of the founders of Bizcommunity, Andre Rademan, Bizcommunity's chief branding & creative officer, Terry Levin as well as Nikki Cockcroft, head of online for Woolworths and chairperson for the DMMA. [twitterfall] Read more >>

Advertising


X/procure gains Sandoz ad contract
Unlimited's pharmaceutical advertising specialist, X/procure, has signed a 12-month electronic advertising campaign with Sandoz South Africa, enabling it to promote a host of scheduled products direct to pharmacists, both before and during the ordering process. Read more >>

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MARKETING TO KIDS & TEENS - Seminar & Workshop
Attend on 21 - 22 August 2012 & gain key insight into this unique market, find out what makes them tick and how to engage with kids, teens & their gatekeepers. The programme will also include an interactive session with kids & teens - get your questions answered! More information: CLICK HERE
Twisted Toast produces motion graphics animation solution for SAB
When SABMiller Group Technical tasked reputation management consultancy, Corporate Image, to handle the development of an animation video to illustrate the global company's brewing process, it turned to Twisted Toast Digital. This new brand content agency is reportedly an expert at the visualisation of brand stories. Read more >>

Cinema


Durban FilmMart 2012 winners announced
The Durban FilmMart 2012, which took place from 20-23 July 2012 at the Blue Waters Hotel in Durban, has announced the festival winners, who were selected by official sponsors of the awards. Read more >>

Design


Design a 'green' Jaguar
Car magazine has announced the launch of the Design a Car competition, in conjunction with two South African companies, Luma Animation and ...XYZ Design. Read more >>

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Magazines


FHM needs a girlfriend
FHM is encouraging South African girls, over the age of 18, to send in photos to be judged by a panel of FHM staff, who will choose one girl per issue to take part in a photo-shoot with a top magazine photographer and to have her photos published in the magazine and on the website, as the month's FHM girlfriend. Read more >>

Newspapers


What I'd do with the Indy or Avusa
[Gill Moodie: @grubstreetSA] Eeny, meeny, miny, moe. What to do with lots of dough? Like many hacks across the land, I've spent a few idle moments recently wondering what I'd do if I could buy Avusa or Independent Newspapers. Read more >>

Online Media

    Online Media section proudly sponsored by  

Six 'Real Tips' your brand's social media manager can start using today
[Matt Rose] This article is about providing a few practical best practice suggestions to brand managers and community managers within a social media context. It's a new frontier and an ever-changing culture and I realise we can't take a "one-size-fits-all" approach, but hopefully these can serve as a starting block or at least some food for thought. Enjoy! Read more >>

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PR & Communications


Managing an online PR crisis
[Ronelle Bester] A PR crisis can erupt at any time - be it the result of a disgruntled employee or an enraged customer - and can cause a company a significant amount of reputational damage if handled incorrectly. Read more >>

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marcusbrewster named South African Financial PR Firm of the Year
Acquisition International magazine has announced the winners of the International Mergers & Acquisitions Awards. Corporate and commercial PR agency, marcusbrewster has been named South African Financial PR Firm of the Year, one of 15 South African entrants. Read more >>

Production


Zinto launches record label
Zinto Records has opened its doors as a subsidiary of the Zinto Activation Group (ZAG). Recording artist and DJ, Sandile 'Big Dreamz' Lephondo will oversee the music production and composition and Fezi Hlatshwayo, one of the sales and marketing directors at ZAG, will manage the day-to-day sales and marketing operations. Read more >>

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Radio


SA crying out for an online currency
If the storm over inflated internet radio figures proves one thing, it is that the online space in South Africa is sorely in need of something which can give it accountability. Read more >>


International
Boston Globe cuts jobs in newsroom, elsewhere
BOSTON, US: The Boston Globe has offered buyouts to 43 employees, including 20 in the newsroom, in the face of "challenging times for our industry." Read more >>

Indians to protest against foreign retailers
NEW DELHI, INDIA: Indian traders and farmers said on Tuesday they would stage a nationwide protest next month against any government move to open up the nation's retail sector to competition from foreign supermarkets. Read more >>

Spikes Asia: Film, Print, Outdoor and Radio Jury announced
SINGAPORE: Spikes Asia, the regional creative advertising and communications festival for Asia Pacific, taking place 16-18 September in Singapore, has announced the Film, Print, Outdoor and Radio Jury - the first of 10 juries that will vote on this year's entries. Read more >>

More International...


Company news

Advertising


Wetpaint launches Augmented Reality ads for Snapdragon - Wetpaint Advertising
Boutique advertising agency Wetpaint Advertising has launched a wide-reaching brand awareness campaign to promote telecommunications technology giant Qualcomm's Snapdragon mobile processor chip. Read more >>

Branding


The Brand Union Cape Town spreads its wings - The Brand Union
The Brand Union Cape Town has been helping clients build brands since March 2011 and has quickly built up a blue-chip client base. The office was established with the acquisition of global design agency, Coley Porter Bell, whose strong creative ethos in Cape Town was recognised with awards at both Loeries and Apex. Read more >>

CSI


On the Dot - Pamphlets Division - 67 minutes - On the Dot
In honour of Madiba's 67 years of service as a politician, freedom fighter and humanitarian, the Pamphlet Division at On the Dot joined millions of South Africans in devoting 67 minutes of selfless community service. Read more >>

Digital

    Your source of digital advertising  

Five tips for writing effective subject lines - Digital Fire
When it comes to email marketing, subject lines are one of the biggest deciding factors. A well-written subject line can entice readers to not only open your emails, but to engage with your brand. They are on the frontlines of the inbox war, so to speak - which conversely means that bad subject lines can even have disastrous consequences. Read more >>

Education & Training


Mann Made Media hits the road with SAB Responsible Trader Programme - Mann Made Media
In partnership with SAB, brand experience agency Mann Made Media is tackling a pressing issue facing our society today - alcohol abuse - using a creative combination of multimedia and industrial theatre. Read more >>

Mobile


Prepaid vouchers: the perfect way to reach a mass market in SA - Blue Label Media
Blue Label Media, a subsidiary of Blue Label Telecoms, has introduced a powerful new form of advertising that enables marketers to easily reach the millions of South Africans who rely on prepaid vouchers to recharge their cellular airtime. Read more >>

Newspapers


You can have your cake and eat it - Son
Hemlata Naidoo of Mindshare and Howard West of PHD Network recently won a MacBook Air from Son and Ads24 by finding six cupcakes hidden on the pages of Son's website. Read more >>

Online Media


Outdoor ad company launches online entrepreneur directory - Continental Outdoor
Continental Outdoor Media has launched an online business directory to provide existing small-to-medium sized clients an additional channel for exposure. Read more >>

Out Of Home


Oasis publishes simpler new pricing for forecourt media offering - Oasis Outdoor Media
With the size and ongoing expansion of the Oasis forecourt footprint, the company has reviewed its pricing for its forecourt offering so as to ensure that it remains a best value outdoor media proposition by any standard, comparable to any other offerings available in the market. Read more >>

Research

Southern African Marketing Research Association

The TGI 2012 Icon Brands - Ask Afrika
The Target Group Index (TGI) in partnership with Media 24's City Press and Rapport hosted over 130 brand owners at the 2012 Icon Brands awards event on the 18 July 2012, held at The Hilton in Sandton. Read more >>



Ornico new ad showcase
TelevisionRadio  
  
South AfricaNissan  
 Visit the ad showcase

Government
Motlanthe calls on US Congress to maintain funding on Aids
Deputy President Kgalema Motlanthe on Tuesday concluded his participation at the 19th International Aids Conference here in Washington satisfied and hopeful that part of his mission - making a case for a continued partnership framework on HIV and Aids with the United States - has been achieved. Read more >>

Corrupt public servants pocket R300-million
Times Live says that fraud and misconduct by public service workers cost the government about R300-million and at least R150-million of that will never be recovered. Read more >>

Shock report on municipal incompetence
Just 13 of South Africa's 283 municipalities received a clean audit from the Auditor-General, according to Times Live, which says the poor performance continued despite warnings from the Auditor-General's office and its offer to formulate intervention strategies to curb the problems. Read more >>

More Government news...


BizLounge
The Dark Knight Rises triumphantly
[Daniel Dercksen] In an age of crime- and terrorism busting, warfare, and maniacs shootings cinema-goers dominating news headlines, 2012 celebrates the rebirth or superheroes in film. Like a phoenix rising from the ashes, it has been a year of Marvel's The Avengers, The Amazing Spider-Man, and now The Dark Knight Rises, merging entrainment and edutainment in turning ordinary men and women into superheroes to resolve serious issues, and cradle the concerns of humankind in a compassionate and entertaining manner. Read more >>

More BizLounge news...


New accounts
  • HaveYouHeard notches up several more clients - more info


People on the move
  • DCC appoints Lexmark Product Specialist - more info


Jobs offered

Featured jobs

Freelance Account Manager - Johannesburg
We're looking for a freelance account manager for SABC 1, 2, 3 and Discovery Health campaigns. Read more >>


Journalist - Johannesburg
Journalist with relevant experience required by Corruption Watch Read more >>


Click here to customise your jobs section


New events to diarise

Click here to customise your events section


Noticeboards
White Star Super Maize Meal announces Creative Agency pitch
[Sponsorship] South Africa's favourite maize meal brand, White Star, is undertaking a creative agency pitch.


Quotes
"To get something you never had, you have to do something you've never done. ( via Looking to Business )" - Unknown


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Sponsors:
DIGITAL:Apurimac Media
EVENTS & CONFERENCING:Expandasign
EXHIBITIONS:Scan Display
ONLINE MEDIA:Mediamind
OUT OF HOME:Continental Outdoor
PR & COMMUNICATIONS:The Lime Envelope
PROMOTIONS:Tradeway
RADIO:SAFM
RESEARCH:SAMRA
TV:SABC 3
YOUTH MARKETING:Campus Media


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Cartoons



[Rico Schacherl]

More...


Blue Label Media has opened a press office on Bizcommunity.com!

Blue Label Media is a division within the Blue Label Telecoms group which Utilises the Blue Label virtual and physical prepaid airtime inventory and existing distribution channels.
Click here to visit Blue Label Media's press office.


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New people on biz

Saint-Francis Tohlang
Independent Insight Consultant and Trend Analyst
Taryn Morris
Events Coordinator at With Style Events
Kagiso Tlhotlhole
I did content producing at TransAfrica Radio
rizamay cruz
Adventurer person
Aletta Catharina Du Toit
Sales Consultant Marketing and Sales Representative Trainer (Domestic Classes)

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