| 17 Jul 2012 |
| Marketing & Media | South Africa |
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Marketing & Media, Advertising, Branding, Cinema, CRM, CSI, Design, Digital, Direct Marketing, Education & Training, Events & Conferencing, Exhibitions, Magazines, Marketing, Media, Mobile, Newspapers, Online Media, Out Of Home, PR & Communications, Printing, Production, Promotions, Radio, Recruitment, Research, Retail, Sales, Sponsorship, Trends, TV, Youth Marketing, 2012 Design Indaba
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Today's top stories
Marketing
 Draftfcb Social Marketing is proud to be associated with Operation Khanyisa, reportedly one of the biggest campaigns rolled out by Eskom in recent years. It was awarded a Star Award at Crime Line's 5th anniversary celebration in Johannesburg last week. The award recognised the campaign's achievements "as a world-class programme" to combat electricity theft. Read more >>
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Advertising
 Most advertisements stretch the truth somewhat and the average consumer generally knows not to take ads too literally. It has been reported that the average urban dweller is bombarded with around 5000 advertisements a day across all mediums including television, radio, print, outdoor, internet and social media, writes Kelly Thompson*. Read more >>
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 Volcano Group, which represents the international global marketing communications ad agency network in sub-Saharan Africa, is now a member of the global independent advertising and marketing communications network, ICOM+IN, as two leading global indie networks join forces to form a stronger international resource for clients. Read more >>
CSI
 To mark this Nelson Mandela Day, tomorrow, 18 July, the Spur group is setting aside R670 000 to establish The Spur Foundation that will in future manage its public outreach projects. Read more >>
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 Cresta Shopping Centre is inviting shoppers to make a mark for Madiba by leaving a personal birthday message for him on its pledge wall and donate to its chosen charity. Read more >>
 The first two tracker dogs, Russell and Toby, a pair of Belgian Mallanoirs have been trained at the Mechem Training Centre in Tshwane to assist in keeping South Africa's rhinos safe. Through a collaboration with The Parlotones, M-Net's The Wild and StopRhinoPoaching.com, Jacaranda FM recently raised over R570 000 to fight rhino poaching in South Africa with this specialised training. Read more >>
Digital | | Your source of digital advertising | |  |
 [Mark Schefermann] Before you proceed to read this post, I would highly recommend you download at least one of the apps below. These are the current AR industry leaders. Read more >>
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The Internet Service Providers' Association (ISPA), which faces challenges on several fronts, including government, consumer and data privacy legislation as well as pressure for increasing service levels from a demanding customer base, has announced a steady membership growth. Read more >>
Events & Conferencing |  |
 The annual Gartner Symposium/ITxpo will be held at the Cape Town International Convention Centre from 28-30 August 2012, helping IT leaders look at what opportunities there are to connect applications with business and stakeholders and how they can take a lead in transforming IT in business. Read more >>
Mobile
Out Of Home |  |
 Mall Active, which gives advertisers the opportunity to influence their consumers at the point of purchase, has reported that Jaguar and the Range Rover Evogue have reported collectively over 1700 sales leads, over a six-month period using countrywide mall activations. Read more >>
PR & Communications |  |
 [Daniel Munslow] An increasing amount of pressure is being placed on internal communication specialists in large organisations, as financial decision makers and business leaders seek to understand the tangible business benefits of the discipline and how it is delivering on and contributing to business priorities. Read more >>
 WASHINGTON, US: YouTube, the Google-owned video sharing website, has become a major platform around the world for news, posing challenges to media organisations, a study said on Monday. Read more >>
 SAN FRANCISCO, US: Microsoft on Monday unveiled next-generation Office software overhauled to stay popular with people using tablets or smartphones to access programs in the Internet "cloud." Read more >>
 SAN FRANCISCO, US: Facebook added more mobile technology to its arsenal with the acquisition of Spool, a start-up specialising in bookmarking and sharing content on smartphones or tablets. Read more >>
 BERLIN, GERMANY: To strengthen their green brand core, Siemens aimed to further position themselves as an environmentally friendly and ecologically sustainable company. Read more >>
More International...
Marketing
 [Terri Brown] There was a time a few years ago, when talk was all about the 'democratisation' of information - wider access that new technology was sure to deliver. Well, that time is here. Social media has democratised information. Read more >>Branding
 Vital has been the leader in the South African vitamins category since 1947 when Jack Grieve founded South Africa's first health foods company. However, by 2010 the Vital brand was being challenged and needed to make some changes. This triggered the Vital management team to approach Yellowwood to help them revitalise the brand. Read more >>Advertisement:
 It is not often an agency gets to crack an old market in an entirely new way, with a brand in its infancy and a marketing team willing to really do brave things. So when Mix Telematics' Beam-e team came to 34 with a brief to break into the vehicle tracking market, 34 pulled out all the creative stops. Read more >> The Brand Union Africa has been on a countrywide talent search, something like Idols, but for the branding industry. As a result they have found a number of talented individuals for their client service and finance departments as well as a number of new creative miracle workers to slot into their design studio. Read more >>CSI
The Holton and Associates family is large and one that has a lot of love to give; that love has been poured out to a number of good causes over the years, but one of the most heart-warming is the adoption of four penguins. Read more >>Digital
 ITWeb' s inaugural Social Media Summit, on from 14 to 16 August at The Forum in Bryanston, aims to cut through the buzz and focus on real business challenges and benefits of using social media. Read more >>Events & Conferencing
[Mandie Herzfeld] The rise of social media has seen a shift in the way consumers expect brands to engage with them. Marketers can no longer rely on just pushing content. Instead, they need to not only develop more conversational strategies, but do so in a measurable way. Read more >> Exhibitions |  |
 The Port Elizabeth HOMEMAKERS Expo, on from 26-29 July at the Moffett on Main Lifestyle Centre, is sure to provide all the inspiration you need to create a home that is imprinted with personal style, panache and unique identity. Read more >>Magazines
 As a tribute to her recent coup at the annual South African Music Awards, Jet Club magazine features South African singer-songwriter Zahara on the front cover of its July-August issue. Read more >>Radio |  |
 Cape Town's oldest radio station celebrated its 47th birthday on Sunday, 1 July. Station management decided to celebrate this birthday with its listeners in the mother city and had the station broadcast from some iconic spots across the city and also invited some Cape Town icons to visit and be interviewed during the various broadcasts. Read more >>
Play your part with Brand South Africa
More
 [Nthambeleni Gabara] The Department of Education has welcomed the report compiled by Professor Mary Metcalf into the delivery of textbooks to Limpopo schools. It says that the report adequately captures the complexities of the Section 100 (1)(b) intervention in that province and the difficulties experience by national government in terms of the provision of textbooks to schools in Limpopo. Read more >>
 Young people attending the second annual Nelson Mandela Children's Parliament have appealed to government to take their views into account when developing policy and programmes that affect them. Read more >>
 [Keshni Pillay] While the South African Constitution allows everyone the rights to picket, present petitions, demonstrate and assemble peacefully and unarmed, the sad reality is that these gatherings often turn violent and destructive. The recourse for victims of this kind of violence was recently clarified by the Constitutional Court. Read more >>
More Government news...
 Cruising is well known to be one of South Africa's favourite holiday options. The reason is simple - exceptional on board entertainment choice, so no matter what your age or taste you will be sure to find something to suit your style! Read more >>
More Travel news...
 John Legend is to return to South Africa for an exclusive and intimate show to celebrate Woman's Day on 10 August, 2012. He will play at the Sandton Convention City and will be supported by SA songstress / Idols judge Unathi Msengana and multiple SAMA winners MiCasa. Read more >>
More BizLounge news...
- GreenQueen Communications wins the Grange French Furniture PR account - more info
Featured jobs Busy image library seeks receptionist to answer switchboard and manage front desk. Duties include co-ordinating driver's schedule; general office admin and administrative tasks for the sales team. Read more >> |
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As our communications specialist, you will support the marketing of our brands by writing and proofreading copy in support of brand promotional objectives. Read more >>An exciting opportunity to sell space in B2B publications to the mining and construction sectors that circulate not only in South Africa but in other countries on the continent. Read more >>Rocket Creative Design and Display seeks a driven junior sales coordinator to join our team to boost sales by assisting the team with existing clientele and growing new business development. Read more >>We're looking for a dynamic, highly organised PR account executive to join our through the line agency. You need to be passionate about PR and love what you do. Read more >>
Click here to customise your jobs section
- Master Excel Macros Front Foot Strategic Consulting - Johannesburg, 18 July
- How South African advertisers can use Youtube - Cape Town, 25 July
- Free business breakfast Hirsch's - Fourways, 26 July
- Four weeks Adobe Photoshop skills course Friends of Design - Cape Town, 30 July
- Create the most powerful PowerPoint presentation Front Foot Strategic Consulting - Johannesburg, 6 August
- Minute taking and meeting management Front Foot Strategic Consulting - Johannesburg, 8 August
- Professional telephonist receptionist skills Front Foot Strategic Consulting - Johannesburg, 13 August
- Nataniel NG Kerk Roodekrans - Roodepoort, 1 September
- Four weeks Adobe Illustrator skills course Friends of Design - Cape Town, 24 September
- Integrated Marketing Communication Conference Living Your Brand - Johannesburg, Sandton, 15 October
Click here to customise your events section
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