| 4 Jul 2012 |
| Marketing & Media | South Africa |
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Marketing & Media, Advertising, Branding, Cinema, CRM, CSI, Design, Digital, Direct Marketing, Education & Training, Events & Conferencing, Exhibitions, Magazines, Marketing, Media, Mobile, Newspapers, Online Media, Out Of Home, PR & Communications, Printing, Production, Promotions, Radio, Recruitment, Research, Retail, Sales, Sponsorship, Trends, TV, Youth Marketing, 2012 Design Indaba
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Today's top stories
Marketing & Media
 This week's Biz Takeouts Marketing & Media radio show, streamed live 5pm-6pm via 2oceansVibe Radio, will focus on developing brand and user relations. The studio guest this Wednesday evening, 4 July 2012, will be Tracy Stewart, the national marketing manager of Isilumko Media. [ twitterfall] Read more >>
Advertising
 [Gail Schimmel] I'm a closet feminist. "Closet" because I have some mixed feelings about the whole thing, to be honest. Woman's day, for example, leaves me cold. Why on earth do woman need a special day? What are we - disabled horses? But then every now and then I hear an advertisement that just pushes all my buttons, and brings that rampant feminist to the surface... Read more >>
 Positioning Freightliner's new Argosy monster truck as a super hero is the theme of the new print campaign, designed by the Old Shanghai Firecracker Factory. Read more >>
Digital | | Your source of digital advertising | |  |
[David Graham] As a practicing B2B social media marketer, I use LinkedIn and Twitter extensively to share thoughts with my Twitter followers and LinkedIn connections. To make it easier to share the same content across both platforms, a link was provided between Twitter and LinkedIn. Read more >>
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Magazines
 For its July issue, The Home Handyman magazine has launched a digital platform where woodworkers, metalworkers, homeowners and DIY enthusiasts in Southern Africa can enjoy the magazine online. Read more >>
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Out Of Home |  |
 Nelson Mandela Metropolitan University's (NMMU) activation received a silver award for the best use of social media in the Council for Advancement and Support of Education (CASE) Circle of Excellence Awards. NMMU placed second to American higher education institutes, John Hopkins University and Massachusetts Institute of Technology (MIT). (video) Read more >>
 The V&A Waterfront mall is promoting the Kokorico fragrance for men from Jean Paul Gaultier, following the signature of a month's campaign with Unlimited's shopping mall advertising specialist, Primall Media. (video) Read more >>
PR & Communications |  |
 [Jeanri-Tine van Zyl] Forget template PR, it is time we follow an integrated approach to communication to create and maintain brands. Read more >>
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Radio |  |
 [Chris Moerdyk: @chrismoerdyk] It is no surprise that radio's newest debutante has been found to be something of a hooker. The revelation this week that listenership figures provided by NetDynamix to online radio stations such as 2oceansvibe and Ballz, were shown to be incorrect. Read more >>
 On 1 July 2012, Good Hope FM, described as Cape Town's oldest radio station, celebrated its 47th birthday. Throughout July, the station will host events where its listeners can be part of the birthday celebrations. Read more >>
 [Rod Baker] NEWSWATCH: On the radio front, the furore over internet radio listenership figures was bad enough, but it was exacerbated by bad PR, according to Mail & Guardian, and according to a CNET report, Facebook's implementation of its new unified email is a mess, with emails being lost. No wonder users are angry. Read more >>
Research |  |
 South Africans are encouraged to participate in the creation of a citizen formula to live by, encouraged by Brand South Africa and the Department of Arts and Culture in what is described as a world first. Read more >>
 LONDON, UK: The World Federation of Advertisers (WFA) is to offer both members and non-members the chance to benchmark their marketing procurement services against some of the world's biggest and most sophisticated advertisers. Read more >>
More International...
Marketing
[Henry Mason] The 'new' has never been hotter. For consumers who've grown accustomed to demanding (and increasingly getting) the best of the best, the very notion of the 'new' has become a positive one. Read more >> Advertising
 International telecommunications corporation Qualcomm is launching its Snapdragon S4 mobile processor chipset onto the South African market, with Wetpaint Advertising leading its advertising efforts. Read more >>Howard Fox of GIBS, Richard Proctor of Vizeum and Ross Sergeant of OMD will be debating the necessity or redundancy of agency commission at today's AMASA meeting. Read more >>Digital
 Email marketing has come a long way. From basic mailers to interactive, visually stunning emails with full social media integration - email has always kept itself ahead of the curve. Read more >>Navigating technology's impact on family time - moms today live in a world that has been revolutionised by technology, where time is limited, lives are busy, and moments are hard to come by. Read more >>Events & Conferencing |  |
 In the first quarter of 2012 Kadoro Events and Communications was tasked to launch the new Dulux corporate identity "The Flourish" and its new packaging to retailers and merchandisers in several regions across country and to inspire the regions with the passion and flair of the new logo. Read more >> The need for infrastructure development in emerging markets is critical. In most African countries, particularly the lower-income countries, infrastructure emerges as a major constraint to doing business. The cost of addressing Africa's infrastructure needs is around $93 billion a year, according to the World Bank. Read more >>Exhibitions |  |
 There is an ongoing debate as to what role technology should play in the classroom. Future Ed, The Education Show is very aware that educating our children with 21st century technology will provide the future manpower necessary to keep South Africa economically strong in a global marketplace. Read more >>Newspapers
 Management of Independent Newspapers has announced the appointment of Sazi Hadebe as editor of Isolezwe, to succeed Mazwi Xaba. It will be effective from July 1 2012. Hadebe will be promoted from deputy editor, a position he has held for the past 18 months. Read more >>Production
 Frieze Films' Tony Baggott recently directed two commercials for the 2012 Carling Black Label Cup. After the success of last year's inaugural tournament, the fans will again get to be the coach and choose the teams for 28 July, when title holders Orlando Pirates take on arch-rivals Kaizer Chiefs at FNB Stadium. Read more >> Cape Town production company Platypus Productions has launched Platypus Digital, a digital consultancy that creates unique user experiences by blending content and technology. Platypus Digital will run as a separate company headed by Stanley Edwards, who has 26 years experience in content production and digital technologies. Read more >>Radio
 What started as a fun adventure while studying in Australia as an exchange student has grown into a career for newly-appointed Algoa FM programme manager, Mio Khondleka. Read more >>Recruitment
 Softline VIP, a leading HR and payroll software and services provider, has been making massive strides in establishing itself on the African continent. Strong and continued client growth is largely attributable to a comprehensive partnership program that currently comprises of 53 alliance partners across 26 African countries. Read more >>Research
 A considerable challenge facing any large business today is how to achieve sustainable success. While delivering high quality products and services is a great way to start, in today's corporate environment it's come to be expected. Consumers want something beyond the expected, and they are loyal to brands that can deliver it. Read more >>
 The Department of Environmental Affairs has called on animal rights activists to join hands with government in its efforts to curb rhino poaching in the country. Read more >>
 President Jacob Zuma has appointed a task team to look into the causes of the delays in delivering textbooks to Limpopo schools, the Presidency said on Wednesday. The five-member team will map out remedial action and make recommendations. Read more >>
 South Africa can create at least 5000 jobs by providing ship and oil rig repair and maintenance, the Minister of Transport Ben Martins said on Wednesday. Read more >>
More Government news...
 The Radisson Blu Hotel Sandton is embracing the spirit of sustainable development by initiating and supporting specially selected projects in 2012 and has achieved a five percent energy saving simply by changing its light bulbs and participating in Earth Hour initiatives. Read more >>
More Travel news...
- Two new accounts for Emlo Communications - more info
- Arcay Burson-Marsteller appoints MD for South Africa - more info
- Announcement of MD at new De Aar Royale Hotel - more info
Our fast paced media and communications department is looking for a skilled/senior traffic/project coordinator to manage creative projects across departments and partnering companies. ruan.boezaart@farmsecure.co.za Read more >>We require a junior/graduate designer who's got some funky/creative ideas and wants to build a career designing magazines, brochures, flyers, etc. CVs to lisa@digitalpublcations.co.za Read more >>
Click here to customise your jobs section
- High impact sales training The Peer Group - Cape Town, 12 July
- Black and white photography Vega School of Brand Leadership - Randburg, 16 July
- Frontline excellence The Peer Group - Johannesburg, 19 July
- Concept Interactive - 5 Month Print Media Course Concept Interactive - Cape Town, 23 July
- South African organisation development network Symphonia - Johannesburg, 24 July
- ICT Charter session Transcend Corporate Advisors - Johannesburg, 26 July
- Flawless consulting 1 - contracting Symphonia - Johannesburg, 6 August
- Advanced Photoshop for photographers Vega School of Brand Leadership - Randburg, 8 August
- 15th National Internal Audit Conference The Institute of Internal Auditors South Africa - Johannesburg, 13 August
- Pink Tie Pink Drive - Gauteng, 31 August
Click here to customise your events section
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