| 28 Jun 2012 |
| Marketing & Media | South Africa |
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Marketing & Media, Advertising, Branding, Cinema, CRM, CSI, Design, Digital, Direct Marketing, Education & Training, Events & Conferencing, Exhibitions, Magazines, Marketing, Media, Mobile, Newspapers, Online Media, Out Of Home, PR & Communications, Printing, Production, Promotions, Radio, Recruitment, Research, Retail, Sales, Sponsorship, Trends, TV, Youth Marketing, 2012 Design Indaba
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Today's top stories
Advertising
[Chris Moerdyk: @chrismoerdyk] It is probably time for South Africa to decide whether it is a free-market democracy or a socialist entitleist communist kleptocracy. Read more >>
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 The judging panels for the Loeries TV and Radio and TV and Radio Crafts for the 34th Annual Loerie Awards have been selected. Chairing all three panels is SA-born Tony Granger, the global chief creative officer of Y&R New York. Granger will also be speaking at the Loeries Seminar on Friday 21 September. Tickets are still open for booking online. Read more >>
CSI
 The NGO help2read has expanded its Gauteng network to Emzimvubu Primary in Diepkloof and Shomang Primary in Orlando West, Soweto, so that both can start benefiting from this volunteer literacy programme. Since branching out into Gauteng in 2011, it has partnered with 19 schools. Read more >>
Design
 The Cape Town Partnership, coordinator of Cape Town's successful bid for the World Design Capital 2014 Host City Agreement, has been tasked by the City of Cape Town to assist with the setting up of the World Design Capital 2014 implementation company and to provide essential strategic and project support. Read more >>
Digital | | Your source of digital advertising | |  |
[Clinton Young] It is funny to me that the future of traditional advertising is digital. Where people believe that digital will someday kill traditional media, I believe that digital is in fact its saviour. With the fast adoption of smartphones, wireless internet and other mobile devices, the emergence of traditional and digital is most certainly happening in the mobile space. Read more >>
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Media
NEWSWATCH: According to Health24, the Women's Health/ Men's Health Sex Survey has found SA males want more sex - surprise - and more communication - what? Meanwhile, on a different subject altogether, some people are a bit "mal" over the packaging design for a local wine, reports Times Live, and Naspers plans to keep on growing, reports Business Day. Read more >>
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 In the early 2000s, South African-based media group Creamer Media leveraged the research and interactive abilities of the internet by creating a product that allowed users to quickly access information from the large archive associated with the Engineering News and Mining Weekly publications. Read more >>
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Research |  |
[Butch Rice] When it comes to marketing research, South Africa is looking more and more like a dusty museum of techniques from a bygone era. It is almost impossible to believe that interviewers are still being sent out armed with pens and clipboards to knock on doors, to interview luckless respondents who take pity on them, and pay the price by answering boring question after boring question for an interminably long time. Come on guys, catch a wake up! Read more >>
TV |  |
 To track down the TV star of the future, MTV Base talent scouts are to hold auditions in Cape Town, Durban and Johannesburg in July 2012, with one winner becoming the new VJ (video jockey or TV presenter) for the youth entertainment channel. Read more >>
Youth Marketing |  |
 Argo, a multi-media communications company, has selected five winners from the 216 entrants that submitted their Future Stars entries. The competition targeted aspirational youth under the age of 21, to motivate them to believe in themselves and in education's power to help them achieve their dreams. Read more >>
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[140 BBDO goes to Cannes] Michael Pearson: My week in Cannes was one of the highlights of my brief existence, and I truly hope that all of you can get yourself there at some stage. Here are some of the highlights and my perceived outcomes of the festival. Read more >>
 NEW YORK, US: The World's Best Financial Advertising, presented by the Midas Awards, has announced its call for entries. The Midas Awards is claimed to be the only international competition to recognise excellence in financial advertising and marketing on a global scale. Among the companies honoured in the 2011 Midas Report was SA's The Jupiter Drawing Room. Read more >>
 LONDON, UK: Google made a handful of major product announcements at its I/O developer event yesterday; the next iteration of Google's Android operating system, Jelly Bean, an aggressively priced 7 inch tablet from partner Asus, and a home media device which will be marketed under Google's own brand. Jan Dawson, chief telecoms analyst at Ovum provides his perspective. Read more >> More International...
Advertising
Y&R's client, Playboy South Africa, brings you a new spot directed by Jason Fialkov at Egg Films. The idea behind the ad is all about reaffirming the impact Playboy has had on popular culture through the decades. Read more >>Branding
[Robert Jameson] Darwin's Theory of Evolution says that for a species to survive, it must develop advantageous traits specific to its environment. Today, this theory is very appropriate to how brand managers view their brand in the context of the brand universe. Read more >> Digital
 The days of relying on just getting traffic to your website are gone. It's no longer good enough merely to attract visitors to your website and hope for the best. What you need is for every facet of your site to encourage them to become your customers. Read more >>Education & Training
Research carried out by the American Management Association among nearly 2000 global executives for insights on leadership competencies has found that while most rated strategic thinking as the most important quality needed in a leader - this is not translating into good strategy on the ground. Read more >>Media
Some 84 percent of top black business leaders say that fronting is a significant problem and it's high time it is addressed in South Africa. This comes ahead of the implementation of the gazetted Broad Based Black Economic Empowerment (BBBEE) Amendment Bill, which proposes tough new penalties for fronting, including fines and imprisonment of directors. Read more >>Online Media
The way that people interact is changing rapidly. The rising popularity of the internet and cellphone apps has created vast interactive social networks which are putting people in touch with each other and keeping them connected as never before. Read more >>Production
 Y&R's new Playboy South Africa ad, directed by Egg Films' Jason Fialkov, shows how women's 'hairstyles' have influenced men over the years. The spot has over 500 000 views on YouTube after 11 days online and has been featured on numerous blogs across the world, including Ads of the World and Trendhunter. Read more >>TV
 Red Cherry Media is thrilled to announce that Debbi Dale has chosen to join their team as Business Development Manager, after running her own media sales coaching and mentoring business for eighteen months. Debbi will be working very closely with the Durban market as well as adding value to the entire Red Cherry Media Group. Read more >>
There were mixed emotions at OR Tambo International Airport when South African couple Debbie Calitz and Bruno Pelizzari walked out of the international arrivals to meet their families and friends on Wednesday. Read more >>
 State-owned freight and ports company Transnet will go to the international debt market before the end of March to raise capital for its R300bn capital expenditure programme‚ Transnet CEO Brian Molefe said today. Read more >> More Government news...
 Indie rockers Bloc Party will be the headline act at Rocking the Daisies 2012,on Saturday, 6 October at the Cloof Wine Estate, Darling, Western Cape. The band's new album, "Four", will be released on 20 August, 2012. Read more >> More BizLounge news...
Featured jobs NXT\ Digital Innovation is looking for skilled digital designers to join our multi-award winning full service digital agency. We require industry/agency experience with a successful track record. Read more >> |
 Exciting opportunity for a strong leader passionate about shaping the future. Fearlessly lead a fresh, talented and dynamic team at a very unique, successful and innovative commercials production company. Read more >> |
 A PR and online agency in Hyde Park, Johannesburg is looking for an account executive to implement the services pertaining to a portfolio of PR accounts. Two years experience! Read more >> |
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- Better a child's life this Madiba Day Nelson Mandela Square - Johannesburg, 2 July
- Adobe Photoshop for photographers Vega School of Brand Leadership - Bedfordview Johannesburg, 11 July
- Outstanding quality management practices in health MentorHealth - Wilmington, 17 July
- Maintaining compliance of clinical sites GlobalCompliancePanel - Wilmington, 18 July
- Destiny Forum Ndalo Media - Johannesburg, 23 July
- Upcell - The mobile marketing course Britefire - Johannesburg, 24 July
- Social media boot camp Britefire - Johannesburg, 27 July
- LinkedIncome - how to grow your revenue online LinkedIncome - Johannesburg, 31 July
- Finesse - The usability course Britefire - Cape Town, 2 August
- An introduction to desktop publishing Vega School of Brand Leadership - Bedfordview, 6 August
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