20 Jun 2012

Marketing & Media | South Africa

 
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Editorial news

Marketing & Media


[Biz Takeouts Lineup] 26: Cannes Lions in the air
This week's Biz Takeouts Marketing & Media radio show, streamed live 5pm-6pm via 2oceansVibe Radio, will focus on the Cannes Lions Festival. The studio guest this Wednesday evening, 20 June 2012, will be Heidi Brauer, head of marketing: Kulula, SLOW and British Airways. [twitterfall] Read more >>

Cannes Lions


Cannes Lions: Creative Effectiveness, Media, Mobile & Outdoor Lions winners
CANNES, FRANCE: The Cannes Lions International Festival of Creativity has held the second of four awards ceremonies to honour a further four of its 15 entry categories; Creative Effectiveness, Media, Mobile and Outdoor Lions winners. South Africa was represented among the winners in the Outdoor, Mobile and Media Lions. Read more >>

Marketing


Lovemore Mushyanyama new MA(SA) CEO
Lovemore Mushyanyama has been appointed as the new Marketing Association of South Africa CEO by its board, effective mid-July 2012. He replaces Sarel du Plessis, who wishes to pursue personal interests, having played an integral role in heightening the role which MA(SA) plays in the marketing industry. Read more >>

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Branding


Three steps to making your brand 'talkable'
[Jason Stewart] When it comes to branding in 2012, 'talkability' is currently one of the hottest topics internationally. It's consequently one of the most important questions which a brand custodian should be asking themselves today. Read more >>

Cinema


Ster-Kinekor to convert all screens to full digital
Ster-Kinekor Theatres has partnered with Arts Alliance Media (AAM) in a deal that will see its 400+ screens converted to digital within the next 12 months, as they currently work together to establish the optimum equipment configuration for the new installations. The rollout is expected to begin shortly. Read more >>

Film ventures encourage youth
In Youth Month, Kasi Distribution begins its Kasi Movie Nights in Soweto to encourage youth and others to enter the world of African films. The Afrika Culture and Development Club (ACDC) Project will promote social development in the youth through arts and culture, particularly film. Read more >>

CSI


Honouring Youth Day, MySchool MyVillage MyPlanet
MySchool MyVillage MyPlanet, recently voted as South Africa's coolest fundraising programme, reviews its year's contributions to South Africa's youth during Youth Month. Its initiatives include renovating an old container into an eco-friendly classroom, musical instrument donations to underprivileged schools and to providing radical makeovers for children's homes. Read more >>

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Magazines


Jane Raphaely: sugar and spice with "lots of salty bits too"
[Gill Moodie: @grubstreetSA] If you're in media today in South Africa, it is well worth getting the autobiography of Jane Raphaely, the trailblazer who made Fairlady a publishing phenomenon by taking it to 216 000 circulation (fortnightly and in 500-page issues nogal!) in the 1980s, and then struck out on her own to bring Cosmopolitan to SA and build the very successful Associated Magazines. Published last week, the book - Jane Raphaely unedited - is fascinating and fun, suffused with her moxie, offering a unique insight into the evolution of magazines and media in this country from the 1960s. Read more >>

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Mobile


WASPA tightens Code of Conduct on WAP services
Recognising the continued importance of the original data technology, the Wireless Application Service Providers' Association of SA (WASPA) has added strong consumer protection clauses relating to WAP in the latest version of the association's Code of Conduct. WAP (Wireless Application Protocol) remains one of the primary ways in which the mobile consumer accesses data services. Read more >>

Out Of Home


Production


Public invited to nominate persons for SA Broadcast Production Advisory Body
The minister of communications Dina Pule is inviting the public to nominate persons to serve on the South African Broadcast Production Advisory Body (SABPAB). The role of the SABPAB is to advise on how the development, production and display of local content can be supported in the country. Read more >>


Blogs
[Cannes Lions 2012] The Annual BBDO Creative Directors' Conference
[140 BBDO goes to Cannes] Michael Pearson: The independent vs. global network debate never ceases, and probably never will, but I can tell you: on days like today, it's gooood to be big. Yesterday was the Annual BBDO Creative Directors' Conference, held at the rather delightful Martinez Hotel, where we were treated to insights, workshops and lectures from some of the world's foremost advertising minds. Read more >>



International
Australia's Rinehart warned not to 'trash' Fairfax
SYDNEY, AUSTRALIA: The world's richest woman was warned yesterday not to compromise troubled Fairfax Media's independence as speculation mounted that News Limited would follow its rival and announce huge job cuts. Read more >>

Mexican presidential candidates urged to address violence against journalists
PARIS, FRANCE / DARMSHADT, GERMANY / MEXICO CITY, MEXICO: In personal letters to the three Mexican presidential candidates, the International Press Institute (IPI), the World Association of Newspapers and News Publishers (WAN-IFRA), and the World Editors Forum have called on the candidates to explain the measures they would take to end violence against journalists and to bring their attackers to justice. Read more >>

More International...


Company news

Marketing


Internal marketing campaigns: Can you put a number to it? - Actuate
[Terri Brown] Can we create a measure for internal marketing campaigns? That's the eternal question and it still remains pretty tricky. However, the evolution of the discipline and access to technology by employees has made measurement more possible, if not easier. Read more >>

Eden In Bloom at Vodacom Durban July winner announced - Bloom Marketing
The winner of Bloom Marketing's Vodacom Durban July package was announced on Monday, 18 June, at the Business Women Association's RBA Awards. Read more >>

Advertising


Hilux print campaign stresses toughness rubs off - Draftfcb (South Africa)
A new print campaign from Draftfcb Johannesburg for the new Hilux barrels down the 'Beyond Tough' tracks hacked out by previous campaigns and talks to two sub-segments of Toyota's 25+ years A-income market. Read more >>

Branding


Give your brand wings! - National Flag & Branding
NF Media's recent seat branding at Cape Town and Johannesburg International Airports for Europcar has proved to be an ideal way to capture a targeted audience, right where they sit. Read more >>

CSI


BHP Billiton and Telkom Foundation get behind Kaelo - Stories of Hope as headline sponsors - Kaelo Engage
The seventh season of Kaelo - Stories of Hope kicks off in July on e.tv. This year, BHP Billiton and the Telkom Foundation have taken headline sponsorship of this meaningful show which enables participants to promote their corporate social responsibility (CSI) projects to their communities and stakeholders. Read more >>

UCKG Athletic Club invites youth to start walking, get running and stay healthy - Universal Church of the Kingdom of God
As part of its ongoing commitment to uplifting the quality of life for young people in South Africa, the UCKG Athletic Club is hosting a fitness challenge on 23 June at the Wembley Stadium in Johannesburg. Read more >>

Digital

    Your source of digital advertising  

Digital technology to ignite marketing over next five years - Acceleration
Marketing directors and chief marketing officers (CMOs) need to become more immersed in digital technology and its role in customer engagement and conversion if they are to help their organisations grow and prosper over the next five years. Read more >>

Events & Conferencing


Inhouse Venue Technical Management signs with Coastlands Umhlanga - Gearhouse SA
The recent addition of Coastlands Umhlanga Hotel and Convention Centre to the Inhouse Venue Technical Management (IVTM) - KwaZulu-Natal portfolio, is proof of what a lot of hard work (and a little bit of luck) can achieve. Read more >>

What is the state of the experiential industry locally? - Launch Factory
It may have taken a while, but experiential methodology has rightfully hopped into the driver's seat, and with that transition of the new driver has come bigger, bolder, higher perceived value ideas that are more thought-provoking and are being brought to life on every media, both new and old, in the new dialogue, interactive fashion. Read more >>

Magazines


Winter will never be the same again! - John Brown
Delicious winter-warming recipes, a punchy new look and plenty of useful, lifestyle information are yours in the July issue of Fresh Living. Read more >>

Finalists announced in this year's heat ManWatch competition - Media24 Weeklies
heat ManWatch 2012 has announced the 36 finalists selected for this year's competition, with the public encouraged to vote for their favourites. Read more >>

Online Media

    Online Media section proudly sponsored by  

DQ&A Media Group: 10+ years of online marketing explained in 10 ways - DQ&A Media Group
Every Internet year seems to pack more than one year's worth of change. The reality - change is the new norm! Join DQ&A in their journey from a Dutch adops company to a global display engine marketing one-stop shop. Read more >>

Production


Tony Baggott shoots massive US campaign for Ozzie beer - Frieze Films
Frieze Films' Tony Baggott recently directed 10 spots in five days for Leo Burnett Chicago and Australian beer, Fosters. The How To Speak Australian campaign will roll out across the USA throughout the year, with ads aligned to landmarks like the American election and Movember. Read more >>

Retail


PriceCheck.co.za gets a brand new website interface look and feel - PriceCheck
PriceCheck.co.za's new website is easier to use, more efficient, loads faster and importantly, gives results in a way that allows all product information to be readily available. Read more >>



Ornico new ad showcase
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Government
Treasury berates short-term insurance sector
[Colleen Goko and Phakamisa Ndzamela] The Treasury has launched a scathing attack on the short-term insurance sector, charging that some of its practices smack of poor market conduct. Read more >>

MMT alarms motor multinationals
[Stuart Rayner] Multinational motor companies will be alarmed by the prospect of MMT in SA fuels. "It will make it hard for them to introduce their latest technologies to SA" Read more >>

Shopping-bag levy 'still a general tax'
[Sue Blaine] The R35m the government receives each year through a levy on plastic shopping bags is still not allocated to encouraging recycling or to job creation, nor is it likely to do so this year. Read more >>

More Government news...


Travel
World Leisure Holidays' Long Beach, Le Touessrok and La Pirogue win awards
Recently, three World Leisure Holidays' properties - two established and one new - were recognised for superiority and excellence. Le Touessrok won Best Hotel in Africa/Indian Ocean award: The hotel is a flagship Sun Resorts hotel and a member of The Leading Hotels of the World. The resort has been awarded the Ultratravel Best Hotel in Africa/Indian Ocean award by The Daily Telegraph's luxury travel magazine, Ultratravel. This is the third year running that Le Touessrok has received this award. Read more >>

More Travel news...


People on the move
  • Paddington Station PR ups management team. - more info


Jobs offered
PR Account Manager - Johannesburg
A dynamic Johannesburg-based PR consultancy seeks to employ an out-of-the-box self-starter who has the passion and talent to be our next PR account manager. Read more >>

Motion Graphics Artist - Johannesburg
Motion graphics artist. Junior/mid senior - agency/production company, working on SuperSport account and more. Read more >>

PR Account Manager - Corporate - Johannesburg - N. Suburbs
Leverage your PR experience in this nurturing environment working on a corporate portfolio of clients. Room for growth and career advancement. Read more >>

Sales Manager - Greatstock - Illovo - Sandton
Sales manager, Greatstock Images and Motion. Successful candidate will have around 10 years' relevant experience and good knowledge of ad agencies, design, production and editorial companies. Read more >>


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Quotes
"If you don't see yourself as a winner, then you cannot perform as a winner. (via youngentrepreneur)" - Zig Ziglar


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CINEMA:Ster Kinekor
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EVENTS & CONFERENCING:Expandasign
EXHIBITIONS:Scan Display
ONLINE MEDIA:Mediamind
OUT OF HOME:Continental Outdoor
PR & COMMUNICATIONS:The Lime Envelope
PROMOTIONS:Tradeway
RADIO:SAFM
RESEARCH:SAMRA
TV:SABC 3
YOUTH MARKETING:Campus Media


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