| 25 May 2012 |
| Marketing & Media | South Africa |
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Marketing & Media, Advertising, Branding, Cinema, CRM, CSI, Design, Digital, Direct Marketing, Education & Training, Events & Conferencing, Exhibitions, Magazines, Marketing, Media, Mobile, Newspapers, Online Media, Out Of Home, PR & Communications, Printing, Production, Promotions, Radio, Recruitment, Research, Retail, Sales, Sponsorship, Trends, TV, Youth Marketing, 2012 Design Indaba
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Today's top stories
Marketing & Media
Biz Takeouts Podcasts
 Find out how the marketing of comedy in South Africa has changed with social media and get some tips for producing live shows by listening to the Biz Takeouts podcast of this week's Biz Takeouts Marketing & Media radio show which airs every Wednesday 5pm-6pm streamed live via 2oceansVibe Radio. [ twitterfall] Read more >>
Special focus on media freedom & right to know
 The South African National Editors' Forum (Sanef) has issued the following statement after call by the ANC and senior governing party leaders for a boycott of City Press newspaper. The forum says the call is "tantamount to intimidation and abuse of power". Read more >>
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Marketing
 As World No Tobacco Day comes on 31 May 2012, the Cancer Association of South Africa (CANSA) condemns the tobacco industry's aggressive marketing, despite advertising restriction requirements in legislation, as smoking continues to be a challenge to public health. Help the association fight for a smoke-free environment by buying a sticker for R5 and wearing it on World No Tobacco Day. Read more >>
CSI
 Ogilvy Cape Town's digital video division, REC, will be setting off today, Friday 25 May 2012, as they donate their time and skills to cover the epic 10-day Unogwaja Comrades challenge, which sees five sportsmen cycling 1 677 km from Cape Town to Pietermaritzburg before running the Comrades Marathon the next day in the name of charity. Read more >>
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 The milestone of 10 million cups of Royco soup and bread was celebrated with a Ten Million Cups of Hope event at the Nerina Primary School in Bonteheuwel in Cape Town where Minister Angie Motshekga, South Africa's Minister of Basic Education attended. Read more >>
Digital | | Your source of digital advertising | |  |
 [Douglas Reed] There is little ADSL or 3G access in rural areas. Farms and lodges for example have no communications or are battling with dialup or EDGE services, which are next to useless, and their businesses are suffering as a result. There is research suggesting that safari lodges could increase their occupancies by 50% if they could offer their foreign guests quality internet access. Read more >>
Events & Conferencing
 Drum Beat Ekurhuleni will be held 1-2 June 2012 at the Birchwood Hotel & Conference Centre. Sponsored by Toyota South Africa, it offers Chris Koch, an independent whisky connoisseur, who will unlock the mystery of the House of Johnnie Walker and The Jacobs Connect Café van on site, which will be handing out free cups of coffee. Read more >>
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 The Cape Town Book Fair will take place at the Cape Town International Convention Centre 15-17 June 2012, with Friday 15 June as the trade-only day until 2pm, after which the public is welcome until 10pm. Read more >>
Media
Newspapers
 City Press editor-in-chief Ferial Haffajee said yesterday she is "deeply disturbed" by SACP's calls to boycott the newspaper over its coverage of the controversial artwork The Spear. Read more >>
Production
Recent amendments to the foreign film and television incentive scheme make it far more attractive for foreign filmmakers to conduct film and post-production activities in South Africa according to Clive Shelver, MD at Film & Entertainment Underwriters. This will result in a positive boost for the South African film industry and benefit related industries such as specialised local insurers, tourism, and catering, helping to stimulate job growth. Read more >>
Research |  |
 Despite the clear benefits of Cloud computing, ranging from reduced costs to improved efficiencies, small and medium enterprise (SMEs) have yet to embrace this approach to technology use. Read more >>
SAN FRANCISCO, US: The Bees Awards, the international social media marketing awards, have announced the 2012 winners. Read more >>
NEW YORK, US: For the seventh consecutive year, Working Mother magazine has named Deloitte one of the top ten employers in the United States for multicultural women. The ranking, now in its tenth year, recognises 25 US organisations based on representation; hiring, attrition and promotion rates; recruitment, retention and advancement; and company culture. Read more >>
 LONDON, UK: Incentives have become so complex and volatile that they no longer motivate the executives they are aimed at. This is according to new PwC research in conjunction with the London School of Economics and Political Science, which found that many features of current pay packages mean that the value executives place on them is materially lower than the cost to companies of providing them. In many cases executives would be happier being paid a smaller salary in a less complex and less volatile form. Read more >>
 SAN FRANCISCO, US: Google on Thursday began revealing details about requests for links to be removed from Internet search results on the grounds they lead to copyrighted material posted without permission. Read more >>
More International...
Marketing
 If only 7% of communication is verbal, how do we understand the other 93%? Delving into the heart of a business requires an intense first chapter of employee engagement, which means 'hearing' what's not verbalised at first. This is where the art of engaging people through creative exchange begins. Read more >>Advertising
Infiniti, the latest luxury car brand to be launched in South Africa this year, has enlisted the services of Artifact Advertising for digital and below-the-line requirements. In addition to below-the-line and launch elements, Artifact Advertising will be overseeing the website, social media and digital marketing requirements for Infiniti South Africa. Read more >>Branding
 The seventh annual BrandZ Top 100 Most Valuable Global Brands study published by Millward Brown reveals that top brands are thriving despite the economy. Also, the first African brand has entered the ranking. Read more >>CSI
 Join Kaelo - Stories of Hope on e.tv every Tuesday from 3 July at 17h30 as it takes you on an inspiring journey highlighting social change in South Africa and how companies, communities and the public sector are working together for a brighter future. Read more >>Education & Training
The Marketing Association of South Africa (MASA) has confirmed the endorsement of two new innovative short learning programmes to be delivered by Vega School of Brand Leadership, namely Strategic Brand Leadership and Brand and Marketing Management. Read more >> Derrick Msibi, MD of Investment Solutions and non-executive director of TSiBA Education, is running this year's Comrades Marathon on 3 June to raise money for TSiBA Scholarships. Investment Solutions will match the funds raised up to R50 000. Read more >>Events & Conferencing
 As part of Lipton Ice Tea's Summer activation series, aptly named 'Cool by the Pool', Eventworx was approached to build an experiential activation concept to be rolled out on the beaches of KZN, Western Cape and Eastern Cape as well as select inland regions. The series started during the Christmas and New Year period and rolled on from there. Read more >> WOW Factor has moved from Isando to a beautiful new home on the East Rand. Watch this space for your personal invitation to view their Heritage site offices dating back from 1902. Read more >>Magazines
Taverner's Platform Business News is the official publication of the South Africa liquor industry which acts as a meeting place for manufacturing companies, traders (liquor outlet owners) and consumers. Read more >> Newspapers
At Isolezwe, it is a case of the team keeping their feet on the ground while the isiZulu title reaches for the stars as circulation figures continue to push the outer limits. Read more >>Out Of Home |  |
 The cheeky Axe boys teamed up with coffee media specialists, Tag 8 Media, to launch their sexy cleavage cup campaign on university campuses across the country during May and had students ordering their coffees by a different kind of cup size. Read more >>Retail
 Launched initially in the USA in 2010, Beauty Census is an innovative way of capturing women's skintones across all ethnicities from around the world. This comprehensive "landscape" of skin colors will help drive and shape future product development of regionally relevant foundation shades. Read more >>Sales
Insurance clients can expect a 10% discount on their buildings insurance premium if they insure both their car and their home at OUTsurance. Read more >>
 While the African continent should promote Afro-optimism and Ubuntu, challenges such as possibly not meeting the Millennium Development Goals (MDGs) deadline must be addressed, says President Jacob Zuma. Read more >>
 According to the Government Communication and Information System (GCIS), the SA government is "appalled and disappointed" that e.tv censored visuals showing Advocate Gcina Malindi breaking down in tears during the South Gauteng High Court proceedings relating to The Spear portrait. Read more >>
More Government news...
 [Brian Berkman: contributing editor, travel] When The Alphen, Constantia was built in 1772 the owners had no idea that, over three hundred years later, sophisticates would be sipping cocktails in the garden's Rose Bar or that the sweeping lawns would be festooned in jaunty red, blue and white striped couches. Read more >>
More Travel news...
 [Daniel Dercksen] If there is one way to combat the winter blues this weekend, it's warming up your spirit with live entertainment. Read more >>
 [Sindy Peters] A number of factors lead to the dismal turnout at the inaugural Road2Rock festival held last weekend at the DKH Estate in Malmesbury. However, those who did brave the icy kiss of winter were kept warm by a quality experience that included two glorious bonfires! Read more >>
More BizLounge news...
- The PR Collective lands the Elvis Blue account - more info
Featured jobs NXT\requires senior retail print designers to join our award winning full service digital agency. Read more >> |
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Red Crown, a strategic design agency specialising in packaging design, is looking for a dynamic, innovative, hard working, passionate and creative graphic designer with a minimum of five years experience. Read more >>John Brown South Africa seeks an editorial assistant for its key custom publication and related material. This appointment offers a creative opportunity to work with a dynamic and growing team. Read more >>
Click here to customise your jobs section
- Empower yourself to lead others Empowered 4 Success - Midrand, 26 May
- The Alphen antiques and collectables market Alphen Antiques - Cape Town, 27 May
- Open day Greenside Design Center College of Design - Johannesburg, 2 June
- International financial reporting standards Intelligent Africa Marketing and Training - Kempton Park, 11 June
- Frontline excellence The Peer Group - Johannesburg, 13 June
- Social media over breakfast - LinkedIn Niche Training - Gauteng, 15 June
- Recognition and non-cash reward workshop Knowledge Resources - Sandton, 19 June
- Remuneration Conference 2012 Knowledge Resources - Sandton, 20 June
- Springboks vs England tickets and accommodation Mosaic Tourism - Port Elizabeth, 22 June
- Adobe Photoshop for beginners 2B Studio - Johannesburg, 25 June
Click here to customise your events section
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