4 May 2012

Marketing & Media | South Africa

 
www.collegecampus.co.zawww.sappi.com

Today's top stories


Editorial news

Marketing


Brave is the new safe
[Mike Abel] There's an old (and probably clichéd) proverb that says, "If you want to discover new worlds, you need to lose sight of the shore." I find this saying quite disingenuous, as it seems intent on heightening fear, while simultaneously portraying a lack of knowledge or vision as to where you want to go. Read more >>

Advertising


The creative industry needs change
[Banele Rewo] The 'creative industry needs change, but where are the creatives?' excuse should be retired. The rhetoric continues to stagger while actions are stagnant. (video) Read more >>

The best advice I've ever received
[Charl Thom] As you get to the wrong end of your thirties, people occasionally start asking you for advice. This probably has something to do with the grey stubble that starts making an appearance on your chin. But, whatever the reason, I've been approached with questions by a few friends, industry colleagues and people starting a new business or career path. Read more >>

Branding


New logo for PayU
PayU, an online and mobile payments service provider, has revamped its logo to produce a cleaner, distinct logo with a simplified company name and no additional graphical elements. The major change is the removal of the 'click arrow'. Read more >>

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CSI


Stars for Charity secures décor sponsor
The Stars for Charity annual gala fund-raising evening for Abraham Kriel Childcare (AKC) will be held on 20 September 2012. Once again, specialist themed décor company, SA Event Décor, has sponsored the décor for the event and R50 000 of décor services to be auctioned or presented as a prize at the event, enabling additional fundraising on the night. Read more >>

Support Winter Warmer Corporate Challenge
As winter sets in to its broadcast area, Jacaranda FM has begun its appeal to collect blankets and funds for the thousands of people who do not have blankets for winter. Its target is to break last year's collection of R3.2 million worth of blankets and cash from listeners, schools and companies across Gauteng, Mpumalanga, North West and Limpopo. Read more >>

Design


AAA Cape Town brings it home!
[Jordan Scott] This year marks the 20th anniversary of the L'Oreal Brandstorm. Each year L'Oreal selects colleges and universities from around the world to compete in the L'Oreal Brandstorm, this year 47 groups competed within Cape Town and Joburg and finally, 9 were selected: 3 from AAA Cape Town (the college that I attend, I was in one of the groups), 3 from AAA Joburg and 3 from Lisof in Joburg. Read more >>

Media


First media monitor licence signed with DALRO
DALRO (Dramatic, Artistic and Literary Rights Organisation) has confirmed that the Professional Evaluation and Research company (PEAR) has licensed its media monitoring activity with the organisation. PEAR is the first company to sign such a media monitor licence and the organisation is encouraged by its response to the agreement. Read more >>

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Production


Writer's Guild of America loses South African case
The Writer's Guild of America (WGA), which brought a case against Charis Productions and Rudolf Markgraaff, a South African film producer has had its case dismissed in the Cape Town High Court. Read more >>

Radio


Springbok Radio Preservation Society hands over archives to SABC
The Springbok Radio Preservation Society of South Africa will officially hand over its archives to the SABC on Tuesday 8 May 2012, marking the end of an eight year task by Frans Erasmus and the society. Read more >>

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International
I am Yasuni
QUITO, ECUADOR: The Ecuadorian government reinvigorates public support for one of its important national parks with a video and social strategy. A new campaign, "I Am Yasuní," commissioned by the government of Ecuador, aims to prevent oil drilling in that country's Yasuní National Park. Read more >>

Cannes Lions: Mars wins Advertiser of The Year 2012
CANNES, FRANCE: The organisers of the 59th Cannes Lions International Festival of Creativity, have announced that the 2012 recipient of the Advertiser of the Year Award will be awarded to Mars, Inc, manufacturer of chocolate, gum and confections, pet food, drinks and other food products. Read more >>

More International...


Company news

Advertising


Billads grows coffee site base - Billads
Nine Mile Media's Billads Bill Folder advertising platform now offers marketers and advertisers the opportunity to reach their consumers in upmarket Euro Cafés and Bugatti Taste Cafés. Read more >>

Branding


Packaging for Africa - Berge Farrell
With the completion of Nido for Nestle, Egypt, Berge Farrell has entered its tenth market into Africa. Read more >>

Digital

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SAT embraces social to market South Africa to the world - Acceleration Media
South African Tourism (SAT) has embraced social media as an important part of its marketing mix as it seeks to entice international tourists to the country. Tourism's direct and indirect contribution to the country's gross domestic product is estimated to be around R200 billion a year or about 7.5% of GDP. Read more >>

Email marketing: Avoiding assumption and gaining permission - Digital Fire
When marketers disregard the rules of email marketing and by extension the laws recently set out by regulations such as the Consumer Protection Act, campaigns will not be as effective and customers are inconvenienced. Read more >>

Education & Training


The important role of mass media in education - Chris Moerdyk
The education of our children has always been emotive and when the mass media is added to the mix, volatility is inevitable. Hardly a country in the world is spared controversy in education, but when one looks behind the sometimes anarchic scenes, there is a lot about which to be optimistic and hopeful. Read more >>

Magazines


Africa Thatch celebrates 25 years of advertising excellence with HOMEMAKERS - HOMEMAKERS
HOMEMAKERS recently had the privilege of thanking and congratulating Africa Thatch on celebrating 25 years of continuous marketing and advertising support within the HOMEMAKERS stable. Read more >>

The latest YOU Makeovers - Media24 Weeklies
Popular South African soap stars, Marisa Drummond, Sonia Sidebe and Ingrid Paulus, are transformed from fictitious TV characters into fashion icons in the latest issue of YOU Makeovers, on sale now. Read more >>

Media


An alien in a strange land - Janine Lazarus Media Consultancy
[Janine Lazarus] I am so glad to be an African. A realisation born not just at this point in time, but one that has been deeply entrenched after a whirlwind visit to Shanghai. Give me the wide open spaces, the blue skies and the unique smell of the highveld after a thunderstorm anytime over China's seething masses of humanity. Read more >>

Newspapers


World Press Freedom Day - MDDA
As we celebrate 75 years of SABC radio, 36 years of SABC television, 19 years of community radio, more than 19 years of commercial radio, 50 years of radio freedom and more than 19 years of independent press, the MDDA calls upon all stakeholders to reflect on the degree and lack of transformation in the print media in South Africa. Read more >>

Out Of Home


Clarion moving media wins significant vehicle branding business - Clarion Printed Products
Clarion Moving Media, a vehicle and fleet branding division of Clarion Printed Products, has won four branding contracts: Dawn Wing Couriers, Polyoak Packaging Group, Momentum Health, and Gordon, Verhoef & Krause. Read more >>

Airport advertising gets a good decluttering - Continental Outdoor
Continental Outdoor Media's billboard strategy at airports has successfully decluttered the space as well as created a better solution for marketers. Read more >>



Ornico new ad showcase
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DPSASASSA  
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Government
Madonsela asked to investigate e-tolling contracts
[Paul Vecchiatto] Public Protector Thuli Madonsela has been asked by the Democratic Alliance (DA) to investigate the Gauteng e-toll collection contracts, including a possible link to suspected arms deal corruption. Read more >>

Clothing employers dismiss productivity report
Employers in the clothing manufacturing industry have dismissed a research report by Productivity SA which stated that South African clothing workers had become significantly more productive yet still earned comparatively less per garment they produced. Read more >>

Names of those with duplicated IDs made public
The Department of Home Affairs has made public the names of 29 000 people who share their ID number with someone else - in a bid to assist those with duplicated IDs. Read more >>

More Government news...


Travel
Giltedge gets accreditation for Virgin's space travel
Giltedge Travel in Cape Town has been selected as an accredited agent for Virgin Galactic's space travel. Sir Richard Branson, inspired by the lunar landings he witnessed as a child, had been looking for technology that would enable the Virgin Group to provide safe and affordable space travel to the masses since the early 1990's. Read more >>

More Travel news...


BizLounge
The beginning and end of a generation
[Johann Smith] On 27 April post-apartheid became 18 and South Africa celebrated with a noticeable lack of events recognising the importance of this date. Starting at the long weekend, the patriotic punter had the option of seeing The Wailers at a concert supporting rhinos; a Simon and Garfunkel tribute at Dorpstraat; or indulging in some ankle shaking at Assembly's Discoteque. No doubt, many would agree, if you were so inclined, it would have to have been Vanfokkingtasties at Hillcrest Winefarm on 26 April. Read more >>

The Raven is chilling
[Daniel Dercksen] If Edgar Allan Poe was alive today, the inspired gothic thriller The Raven is the kind of film he would write. Just as Poe's tales were sensational page turners and garnered thousands of new readers with each story, Australian director James McTeigue delivers an equally commanding scene turner that guarantees to keep you on the edge of your seat. Read more >>

More BizLounge news...


New accounts
  • Netcare awards through the line business to Euro RSCG - more info
  • PEAR signs South Africa's first DALRO media monitor licence - more info


People on the move
  • Tebatso Bahula promoted to account manager - more info


Jobs offered
Paid Search/PPC Specialist - Cape Town
Fast paced, award-winning digital agency seeks a talented and experienced paid search specialist to join their dynamic team. Read more >>

Online Media Planner - Cape Town
Passionate about online media strategy, planning and buying? Join a dynamic team of digital marketing enthusiasts. Read more >>

Market Research Analyst - Cape Town
Analytix BI is looking for a market research analyst who is curious by nature and has a passion for information and numbers to join our market research consultancy. Read more >>

SEO Specialist and PPC Campaign Manager - Kyalami
WSI is looking to hire an SEO specialist and PPC manager that will manage PPC campaigns, goals, PPC budgets and be able to create comprehensive PPC reports. Read more >>


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Quotes
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Sponsors:
CINEMA:Ster Kinekor
DIGITAL:Apurimac Media
EXHIBITIONS:Scan Display
ONLINE MEDIA:Mediamind
OUT OF HOME:Continental Outdoor
PR & COMMUNICATIONS:The Lime Envelope
PROMOTIONS:Tradeway
RADIO:SAFM
RESEARCH:SAMRA
TV:SABC 3
YOUTH MARKETING:Campus Media


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