16 Apr 2012

Marketing & Media | South Africa

 
www.collegecampus.co.zawww.sappi.com

Today's top stories


Editorial news

Marketing & Media


EXCLUSIVE: Marsland to edit The New Age media, marketing page
Returning to her roots, veteran industry editor and journo Louise Marsland will be editing the latest initiative from The New Age newspaper: a weekly media and marketing page that will focus more in depth on the industry, and highlight news, personalities, new campaigns and career opportunities. The page launches this Wednesday, 18 April 2012. Read more >>

Special focus on media freedom & right to know


SA news media: under pressure AND under magnifying lens
[Osiame Molefe] "Scathing" is how the Government described Media Monitoring Africa's assessment that reporting on the Protection of State Information Bill has been poor and one-sided. Unsurprisingly, that was taken as an affirmation that media in this country operate with an anti-government bias. Here's a more in-depth look at the issue. Read more >>

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Branding


New branding exercise for Essential Hardware Group
Essential Hardware Group, a voluntary trading group comprised of almost 200 member stores, has launched a new branding campaign that builds on its pillars of success. The campaign, launched on television, print (trade media) and digital media, will run for the next 12 months with variations on the theme being injected as needed. [multimedia] Read more >>

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Digital

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Base2 is online development partner for Protea
After a strenuous selection process of several full service digital companies, the Protea Hospitality Group has chosen Base2 as its online development partner. Read more >>

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Education & Training


Sadhvi Rampersad wins annual AMASA trophy
Each year, the Johannesburg chapter of the Advertising and Media Association of South Africa (AMASA) acknowledges and rewards one AAA School of Advertising student with the annual AMASA trophy. This year's winner is Sadhvi Rampersad, and AMASA chairperson Lyn Jones was at her graduation to congratulate her. Read more >>

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Exhibitions


Sponsors ensure South Africa exhibits again at Chelsea Flower Show
The Kirstenbosch team will enter the 2012 Chelsea Flower Show taking place 22-26 May 2012 in the UK, as the South African Gold Coin Exchange (SAGCE) again sponsors the team along with main sponsor Western Cape government. Read more >>

Magazines


Free magazines: two new launch, others close
Two new free magazines are entering the market - On Route magazine, which has its first issue on 4 June 2012 and Beer, which has just launched a prototype run - while Media24 Famous Publishing last week announced it has closed its Gauteng-based community titles with immediate effect, resulting in the loss of 12 positions. Read more >>

Radio


All the 2012 MTN Radio Awards winners
The third annual MTN Radio Awards, which aims to promote excellence in radio, took place at Sandton Convention Centre on Saturday night, 14 April 2012. According to the organisers, radio is the medium that reaches more people in South Africa than any other medium. Read more >>

TV


Dish magazine to review complaints
Following the publishing of the April 2012 edition of DStv magazine, Dish, without schedule listings, MultiChoice has received a number of complaints and will therefore be conducting a survey in the coming weeks which will ask all subscribers whether they wish to receive a printed version of the listings, even though there will still be inaccuracies. Read more >>


Blogs
[PR Russia Forum] Day two
[Johanna McDowell] MOSCOW, RUSSA: Day two of the IV PRRussia Forum started with a presentation from PR Society of America veteran Gerard Corbett. His topic was around evaluating PR people - either in corporate or agency environments. Read more >>



International
Christiane Amanpour returns to CNN Worldwide
ATLANTA, US: Christiane Amanpour will host a new daily foreign affairs program on CNN International that will launch today, Monday, April 16, it was announced today. Beginning with the program's launch, the 30-minute daily broadcast of Amanpour, will air weeknights at 3pm, and replay at 5pm. All times are Eastern (6 hours behind South Africa time). Read more >>

EU alcohol beverage producers agree to common marketing standards, reinforced self-regulation
BRUSSELS, BELGIUM: Leading producers from the beer, wine and spirits sectors have launched a comprehensive initiative to strengthen independent advertising self-regulatory schemes for alcohol beverage marketing by establishing a set of common, rigorous standards for their marketing communications throughout the European Union. Read more >>

More International...


Company news

Advertising


Mortimer Harvey Team wins Gold with 'Chukuru' - Mortimer Harvey
After a nationwide vote sports-loving South Africans have chosen 'Chukuru', a sporty Rhino entered by Mortimer Harvey as the Team South Africa mascot for all multi-coded sports events going forward from the London Olympics and Paralympics later this year. Read more >>

Changes at McCann - McCann Worldgroup
McCann WorldGroup South Africa CEO, Reinher Behrens, has confirmed that he will be leaving the agency at the end of April. Read more >>

Digital


Encierro Digital Marketing rebrands to Mason Media - Mason Media
In just over two years Encierro Digital Marketing - now Mason Media - has established itself as the largest independent sales house representing only local websites. Their niche focus on lifestyle and entertainment websites has positioned them with one of the most valuable, web-savvy online audiences in the country. Read more >>

Education & Training


Unclogging the arteries of innovation - UCT Graduate School of Business
With the death of Steve Jobs last year, there has been an uprush of interest in what made this great business genius tick. What are the secrets of his success? Read more >>

Radio


Address at the MTN Radio Awards 2012 - MDDA
[Lumko Mtimde] The MTN Radio Awards take place as SA is celebrating 75 years of SABC radio, 19 years of community radio, 50 years of radio freedom and more than 19 years of commercial radio. We now, since 1994, in terms of the law have public, commercial/private and community radio services, as an attempt to achieve plurality of voices and media diversity. Read more >>

Research

Southern African Marketing Research Association

Columinate SITEisfaction looks at Internet Banking in South Africa - Columinate
While many South African banking consumers are taking advantage of the ease and convenience of Internet Banking to meet their basic banking requirements, most have yet to fully harness the potential of their online banking facilities. That's according to the results of recent research conducted by online market research specialist, Columinate. Read more >>

Sponsorship


YCSA encourages sculptors to reimagine concrete - Business and Arts South Africa
The Pretoria Portland Cement (PPC) Young Concrete Sculptor Awards (YCSA) celebrates its 21st year in existence, and is the longest running competition of its kind in South Africa. It is now more accessible to emerging artists and an additional category has been added. Read more >>



Ornico new ad showcase
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Government
US union aided Saccawu's Wal-Mart fight
A United States union paid legal fees for a local union to fight US retail giant Wal-Mart's acquisition of local retailer Massmart, according to a report on Wednesday. Read more >>

More consultation on Pretoria name change
[Nthambeleni Gabara] Arts and Culture Minister Paul Mashatile says there should be one more consultation process on the Tshwane/Pretoria name change issue. Read more >>

More Government news...


Motoring
Ultimate millionaire's attack missile
[Henrie Geyser: motoring editor] It might not have the sleek and awesome beauty of an Audi R8 V10 or the stream-lined sexiness of a Ferrari or the historical racing pedigree of a Porsche 911 but the ballistic bullet looks of the Nissan GT-R and its blistering performance make it the Alpha dog amongst super sportscars. Read more >>

More Motoring news...


Travel
Grootbos... getting away from it all
[Brian Berkman: contributing editor, travel] When assessing the value of something most of us look at what's there. What do we get for our money? At Grootbos, you must consider what's not there. There isn't pollution (unless you're allergic to fynbos pollens), there isn't noise (unless the sound of birds and the crashing sea is bothersome) there aren't crowds - even at full capacity the 1768ha reserve is vast so it is easy to feel oneself alone, in nature. Read more >>

More Travel news...


BizLounge
Ruby Wax - Lost It!
[Eugene Yiga] Mental illness is a serious problem. So serious, in fact, that at some point in our lives one in four of us is likely to be affected. What can we do? For a start, you can bring three friends to see US-born comedian and TV presenter Ruby Wax in Lost It, her one-woman show now playing at Cape Town's Theatre on the Bay. Read more >>

More BizLounge news...


New accounts
  • Protea Hospitality Group appoints Base2 - more info
  • SAGCE sponsors Kirstenbosch team - more info
  • Lee-Ann Liebenberg represented by Brand Ambassadors - more info
  • Taj Cape Town appoints Dummett & Co - more info


Jobs offered

Featured jobs

Advertising Executive - Cape Town - Upper Eastside
BOO! were recently awarded the rights to the V&A Waterfront. We require a junior AE to work on this account and others with the MD and BOO! team. Read more >>


Sales Representative - Cape Town
An exciting career opportunity exists for retail sales in the FMCG environment. Excellent commission potential, vibrant confident person required. Own transport essential. Read more >>

Client Liaison - Illovo
Greatstock is looking to appoint Client liaison person, with a strong editorial background to manage accounts in both Johannesburg and Cape Town. Must have five (or more) years relevant experience. Read more >>


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Quotes
"The average TV commercial of sixty seconds has one hundred and twenty half-second clips in it, or one-third of a second. We bombard people with sensation. That substitutes for thinking. (via Good reads)" - Ray Bradbury


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Sponsors:
CINEMA:Ster Kinekor
DIGITAL:Apurimac Media
EXHIBITIONS:Scan Display
ONLINE MEDIA:Mediamind
OUT OF HOME:Continental Outdoor
PR & COMMUNICATIONS:The Lime Envelope
PROMOTIONS:Tradeway
RADIO:SAFM
RESEARCH:SAMRA
TV:SABC 3
YOUTH MARKETING:Campus Media


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