Exhibitions company news


Subscribe to industry newsletters

Press offices

Enquire about a press office
Bizcommunity has over 400 industry contributors and we always welcome further contributions and contributors.
Advertise with us
Advertise & RatesMy Account
Company press officeList company
Recruitment packagesSubmit job ad
Download ratecard
Exhibitions company news

EXSA congratulates Temporary Stand winners

The Loeries Awards took place recently, and winners were announced over a broad spectrum of categories. The Loerie Awards celebrate the best ideas in the advertising and marketing industry.
EXSA, the Exhibition and Events Association of southern Africa, took particular attention to the category: Three Dimensional & Environmental Design - Interior Design & Temporary Structures. There were three winners in the Temporary Stand section, one being an EXSA member!

The Jupiter Drawing Room (South Africa) Cape TownSkip. The Evolution of Washing. InstallationUnilever (Pty) LtdSkip Liquid DetergentGold
Derrick, Stephen Lamb & ST&AR ArchitectsSelf-Sustainable StandICLEIClimate Smart Cape TownSilver
Brand ActivationThe Siemens Baobab TreeSiemens AGSiemens AGBronze

The Loerie Awards aims to recognise, reward and foster creative excellence in all areas of brand communication. The awards sets a benchmark for the best creative communication from the African and Middle Eastern region, with the core message that Creativity is Business. They were first held in 1978, to support and grow television advertising. But they have become far more than a single awards ceremony, they have grown to incorporate and encompass every area of brand communication.

Brand Activation's Noeline van den Berg had this to say: "The Baobab tree was designed and manufactured to act as an area for media and supporters to gather, illustrating what sustainability is about, physically and metaphorically." Siemens, one of the world's leading sustainable infrastructure companies, turned to Brand Activation to bring the Baobab tree to life. Siemens used this legendary symbol of wisdom to the African people and an enduring icon of longevity, to showcase their commitment to a sustainable future at the 2011 United Nations Conference on Climate Change in Durban, South Africa. Brand Activation built the tree from reclaimed materials, and the tree is powered by renewable energy sources (and bicycles).

Each of these three winning stands are not only impressive to look at, but also in the fact that they were carried out in sustainable methods that encouraged job creation, recycling and re-creating. Natasha Bryant, EXSA, added: "We hope to see stands of this calibre at our own EXSA Awards, and especially for our new Green Stand Award. This is a prime example that green can also be creative."

EXSA would like to formally congratulate the winners of the Temporary Stands section, and we hope that this category becomes more popular in the upcoming year.

For more information on EXSA, visit www.exsa.co.za or alternatively, contact Natasha Bryant on (011) 805 7272 or .

    
 

EXSA's press office

LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.

News