This was the message from Pierre Loing, Nissan International's vice president product planning and zero emission business unit, at the 2011 Car Conference at the Johannesburg International Motor Show. "There is a determination from governments, businesses and individuals across the world to reduce CO2 emissions as well as their dependence on fossil energies," Loing said.
Many countries have already introduced penalties for exceeding CO2 emission limits in an effort to curb the 10% of total emissions for which the automotive industry is responsible.
South Africa, which is preparing to beef up its climate policy, is poised to join a growing list of countries taking delivery of the Nissan LEAF, the first in a planned line-up of mass-produced 100% electronic vehicles (EVs). Close to 100 partnerships have already been signed with governments, private companies and other organisations in Europe, Japan and North America to ensure the successful adoption of EVs.
Apart from the many advantages of the vehicle itself - including competitive safety and performance features, as well as advanced battery technology and low running costs - a key focus in attracting customers is charging infrastructure and access to charging points. Nissan is ensuring their provision through partnerships with so-called electric mobility operators.
Together with partner Renault and a combined four billion euro investment in EV and battery development, Nissan aims to put 1,5 million EVs on the world's roads worldwide by the end of fiscal year 2016, with a vision that EVs comprise 10% of total new vehicles sales by 2020.
"We recognise that EVs will not appeal to everyone," concedes Loing. "They are ideal for regular short distance travel and this is the market we are targeting," he said. Of the 61,8 million vehicles sold globally in 2009, an estimated ten million are used primarily in urban areas with relatively short driving distances. The average EV range of around 160 km on a single charge is therefore sufficient for most daily trips.
Veralda Schmidt
(012) 529 6905
082 820 8562
veraldas@nissan.co.za
