PinkDrive is a breast cancer awareness non-profit company, powering South Africa's first mobile PinkDrive Mammography Unit and the PinkDrive Educational Unit. It educates women and families about the importance of early detection in the prevention and management of breast cancer and the fact that `Early Detection Saves Lives'.
"There are many misconceptions about breast cancer as a disease as well as how often you should get tested and what the next steps are once you have received your results. Through our mobile clinics we not only aim to bring testing centres to communities, but also educate women on the disease, encourage ladies to go for regular check-ups and do breast self-examination, because 'early detection saves lives. Partnering with Coca-Cola will help us to fund resources that will expand our reach in communities," said Noelene Kotschan, Founder and CEO of PinkDrive.
"Our partnership with Makro and PinkDrive illustrates the impact that can be achieved when businesses come together to partner with civil society organisations to help tackle challenges facing our communities. Together with our bottling partners - ABI, Coca-Cola Fortune, Coca-Cola Shanduka Beverages and Peninsula Beverages - and Makro, we care about the well-being of our consumers and are committed to supporting initiatives designed to promote wellness and active healthy living," said Rhonda Lege' Scott, Head of Customer Relationship Management at Coca-Cola South Africa.
The campaign will continue to run until the R200,000 target has been reached. The aim is to raise funds for PinkDrive and encourage women to learn more about breast cancer and the importance of early detection.
