"With the first three episodes receiving such a fantastic response from the South African public, Hyundai South Africa is certainly pleased to have aligned our brand with such a vibrant and well run show," says Albrecht Grundel, operations director at Hyundai South Africa.
"As the official vehicle sponsor for MasterChef SA, contestants throughout the filming of the series will get to experience the various vehicles that Hyundai has within its range. The models to look out for during the course of the series are the Accent, Elantra, H-1 Wagon, H-1 Panel Van, Santa Fe and the Sonata."
As part of Hyundai's sponsorship agreement with MasterChef SA, the winner of South Africa's first ever MasterChef will be awarded a brand new Hyundai Elantra 1.6 GL, as part of their overall package. "The Elantra - which is our medium luxury sedan - is the perfect car for South Africa's first ever MasterChef. This is a vehicle backed by quality and is setting the local and global market alight with its design, performance and overall value - much like we expect our new MasterChef champion will do," adds Grundel.
"Hyundai South Africa chose to follow our Australian counterpart's footsteps and become a part of the MasterChef series, based, not only on its global appeal, but certainly because the MasterChef brand is a premium TV series which appeals to a variety of consumers and is great family viewing."
"Our thanks must be extended to M-Net and the entire MasterChef SA team for their commitment to delivering such a premium show to the South Africa market, and certainly we wish all the contestants the best of luck during their MasterChef journey," concludes Grundel.
