Ntunja (SA model, basketball player and television presenter) wears the four hero styles from the sneaker range - Gravel, Fly, Bulldog and Skate - in various guises showcasing the versatility of the Bronx sneaker range.
The advertisement showcases the flow of movement from standing at the basketball court to a mid-air jump and finally "dunking" the ball through the hoop. The various "sub-executions" housed within the advertisement, have been used to illustrate the brand's application to various moments that may form part of the target market's daily lives.
"Our new 'Transform your look' campaign aims to increase brand awareness amongst our core market of men who need a range of sneakers that are not only versatile but trendy. We trust South African men will appreciate the brand's adaptable, durable and cool nature," said Wayne Stanford, brand manager for Bronx.
The latest print advertisements are in the June issues of leading men's magazines.
For more information, go to www.bronxshoes.co.za.
