Primedia Outdoor geared to safeguard employees during Covid-19As confirmed cases of the coronavirus accelerates across many communities in South Africa, Primedia Outdoor places the highest priority on the health, safety and well-being of its staff and their families, while protecting the continuity of its operations and essential functions. “Since the onset of the national lockdown imposed by President Cyril Ramaphosa, Primedia Outdoor followed the guidelines as set by the President and became operational since lockdown level 4 with most staff working remotely whilst still ensuring we deliver the best possible service to our stakeholders at all times," said Dave Roberts, CEO at Primedia Outdoor. “In accordance with the occupational Health and Safety Act, 85 of 1993 (OHSA), the Disaster Management Act, 57 of 2002 and World Health Organisation guidelines, Primedia Outdoor has put in place various health and safety procedures to mitigate the risk to the company and its valued employees during the Covid-19 pandemic," he added. Some of the measure Primedia Outdoor has put in place include:
“Since the outbreak of the pandemic on our shores, we have been very hard at work to ensure we have the appropriate measures and plans in place to safeguard our staff and the communities in which we operate”, said Ravi Naicker, Operations Executive at Primedia Outdoor, appointed as the Covid-19 Manager. “Furthermore, Primedia Outdoor is fully compliant with all Covid-19 regulations as prescribed by Government and the World Health Organisation”, he added. The appointed Covid-19 management team at Primedia Outdoor About Primedia Outdoor Primedia Outdoor is the premier provider of out of home media solutions within Sub Saharan Africa. A Level 1 BBEEE contributor, Primedia Outdoor is currently the largest wholly South-African-owned outdoor advertising media specialist offering national outdoor exposure throughout South Africa and high reach in key markets in rest of Africa. Primedia Outdoor offers flexible coverage of the entire LSM/SEM spectrum, targeting cosmopolitan consumers in major urban areas through to those living in rural communities. Primedia Outdoor delivers exposure across a mix of media opportunities and audience environments, including high-end digital signs, airport advertising, freeway and suburban spectaculars and street furniture, as well as static advertising and digital screens in malls. Since 2018, the Primedia Unlimited Malls business unit has been integrated into the Primedia Outdoor stable. With the integration, Primedia Outdoor’s total media offering makes major retail and brand platforms accessible to advertisers, offering media solutions that integrate shopper connections during the path to purchase journey.
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