Savanna Premium Cider harnesses SA's most abundant natural resource to provide real shade for summer! #TwirraShadeProject
Savanna Premium Crisp and Dry Cider is at it again, tapping into South African culture because, Siyavanna SA! It's no secret that South Africans have zero chill - no chill on the streets and especially on Twitter. Twitter shade is so abundant in our land, that Savanna has used it as a natural resource and turned that shade into something useful and positive in an unexpected way - real shade to provide relief from the hot African sun this Summer. Which coincidentally also has zero chill bathong!
Savanna’s #TwirraShadeProject will see custom designed shaded tree benches and wall murals around South Africa over the December period, to provide real shade for South Africans during the hottest months of the year when people are on holiday and out and about living their best lives. And they are made from a collection of the shadiest tweets from Twitter users that just need to cool down.
Kicking off with one of the shadiest of them all, the brand threw some of their own at dearest Lerato Kganyago. The local DJ and much loved celebrity, with a personality as crisp and dry as Savanna, woke up to the shadiest four seat custom bench with shade created from some of her very own clap backs, in front of her home. “Hawu, I was so surprised and couldn’t believe my eyes when I saw it. I couldn’t help but laugh and enjoy this crazy surprise – all I can say is #SiyavannaSouthAfrica – they see everything we do – tread lightly”, she said.
South Ahh can enjoy the extra shade around Johannesburg and Cape Town at the following locations over Summer: Melrose Arch, V&A Waterfront & Newtown Junction – rent free!
“Talking about cooling down and taking a moment! We’ve always brought you the Lols, but now we bring you the LOLlies. Siyavanna SA - we are also introducing new Limited Edition Savanna Frozen Adult LOLlies, your favourite Savanna cider frozen for those with zero chill to enjoy and just chill. It is not for sale but will be exclusively available at Savanna events across SA for over 18s this Summer. If the idea of Savanna Frozen LOLlies is tantalising your taste buds, then follow the Savanna social media platforms to find out more. It will add another level of premium dry refreshment to your life. said Eugene Lenford, Marketing Manager at Savanna Cider.
Hurry over to your nearest #TwirraShadeProject tree and tag yourself there on social media for a chance to win awesome prizes or show us how shady you throw. And If you can’t get to the sites, fret not. Simply throw some shade on the website and you could stand a chance to win limited edition #TwirraShadeProject
Stay cool and enjoy Savanna responsible over the festive season.
#TwirraShadeProject #SiyavannaSouthAfrica #StaySafe
Savanna promotes responsible drinking. Not for persons under 18.
For more information, follow Savanna’s social media channels or go to www.savannacider.com
About Savanna – “It’s dry, but you can drink it”
Savanna is a premium, crisp, apple cider with a distinctive dry taste. It is one of the largest cider brands in the world and is available in over 60 countries. Since its launch in 1996, SavannaPremium Cider has won the hearts and funny bones of consumers with its intelligent, dry and witty sense of humour.