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Howard Audio toasts Courvoisier in unique sonic campaign

Howard Audio is proud to share a unique campaign we've recently produced with Workbench for the iconic Courvoisier brand. The campaign fused together music, food, mixology through social influencers to create four different sound experiences, flighted on Metro FM.
Howard Audio toasts Courvoisier in unique sonic campaign

Our brief was to take listeners on a musical and sound experience while tasting the cognac, guided by Courvoisier’s master ambassador. Each experience featured a different award-winning South African: pianist Nduduzo Makhathini; the head chef at The Marabi Club, Katlego Mlambo; and South Africa’s top mixologist George Steven Hunter. These master craftsmen take the listener through a pairing of Courvoisier Cognac with a meal, a cocktail or a piece of music.

Howard Audio toasts Courvoisier in unique sonic campaign


Howard Audio toasts Courvoisier in unique sonic campaignHoward Audio toasts Courvoisier in unique sonic campaign


We recorded the influencers live in-studio, talking us through their pairings in an audio journey packaged for radio and social media. We recorded their live sound effects; the sound of sushi being cut by a knife, recorded though our premium mics in our soundproof studios, is not for the fainthearted! Watching these amazing craftsmen create in-studio was an experience in itself.

A huge team effort as always from Howard Audio, with Adam Howard directing the recording sessions; senior engineer Paul Theodorou who final-mixed the experiences; and Belinda Howard who meticulously planned the weeks of recording and mixing.

Listen to the food pairing sound experience here:






Howard Audio toasts Courvoisier in unique sonic campaignHoward Audio toasts Courvoisier in unique sonic campaign


To learn more about the new Howard Audio and to stay up to date with our latest work be sure to check out our new website at www.howardaudio.co.za

Head of production Belinda Howard:
Email: az.oc.oiduadrawoh@adnileb
Cell: 083 643 7142



Check out the behind-the-scenes of the Consol Glass audio branding
Check out the behind-the-scenes of the Consol Glass audio branding
See how Howard Audio's logo was made
See how Howard Audio's logo was made




Howard Audio
Howard Audio
At Howard Audio we do sound differently. Our composers and engineers combine original music, sound design and final mix in a state of the art studio to create emotionally captivating audio.

 
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