Key Distributors boosts sales by 25% with ConnectFMCG
Key Distributors, a business of Value Logistics, is a warehousing and sales company focused on the distribution of FMCG products to formal and informal retail markets in South Africa. The warehousing and distribution landscape has changed in the past decade, shifting from formal retail to the ever growing segments of the informal trade and forecourt business. This shift means pressure to visit more stores across a larger territories with smaller sale baskets per customer.
To remain competitive and add more value to their customers, Key Distributors needed to transform its business into a technology driven one in order to keep pace with growing customer base, ensure efficiency and drive sales. They wanted to become more automated and effective, whilst optimising trade experience and ensuring relevance throughout the customer journey.
Over a 12 month period, Key Distributors went from using a paper based manual sales processes to a digital-first organisation. They did this by transforming their technology set-up, adopting new technology partners and integrating with existing stock management systems. Key Distributors partnered with the ConnectGroup to implement the ConnectFMCG sales force automation and mobile ordering platform to revolutionise their business and increase sales.
Key Distributors estimates that by partnering with ConnectFMCG they have:
- Serviced up to 25% more customers on a daily basis
- 30% increase in turnaround time for the picking, routing and delivery of orders
- Aided a cleaner debtors book by making data driven decisions like exchanging free stock for price adjustments
- Understood active sites and eliminate time wasted on in-active or duplicate accounts
How to connect: Email Jane Sarah Rosen, Partner at ConnectGroup, a division of MegaVision Media at az.oc.tcennoceraew@enaj