Takealot.com teams up with M&C Saatchi Abel to spread Christmas cheerTakealot.com and M&C Saatchi are challenging the South African retail sector with a Christmas campaign that turns the formulaic, Eurocentric festive season advertising we have become accustomed to on its head. The campaign features Sibusiso, the kasi kid who is always ready to help his family – even if that simply means showing them a better way to shop online with Takealot.com. In the latest instalment of Sibusiso’s story, we’re introduced to his gogo and her carer, Cynthia. Sibusiso loves spoiling his granny, and brings a gift every time he visits her. Naturally, as a proud grandmother, his gogo loves showing Cynthia her latest loot. Then, one day, Gogo uses her most recent present – a cellphone – to make a mystery transaction. A few days later, the doorbell rings. It’s a delivery from Talealot.com. As Cynthia prepares to hand over the parcel to Gogo, the old lady invites her to take a seat, and passes back the present. “This work is testament to the fantastic partnership we have with our client. You don't challenge a category as cluttered as this without total trust and belief in each other. I’m really proud of this authentic South African work that is making online shopping more accessible to all South Africans. We’re really excited for next year as we continue to evolve from South Africa’s largest e-tailer, to one of the country’s largest retailers,” concludes Gordon Ray, Executive Creative Director at M&C Saatchi Abel. Watch the commercial here: http://www.mcsaatchiabel.co.za/work/takealot_tenderness
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