Red & Yellow Online Advertising

Online Advertising Course is an 8-week online course that introduces you to the world of internet advertising, encompassing search (PPC) advertising and display advertising on both desktop and mobile. You will also learn about online advertising across a range of social media platforms.
This course will intensively explore the scalable and measurable world of online advertising, and show you how to manage and optimise your campaigns.

Online Advertising introduces you to the major aspects of online advertising, PPC and display advertising on both desktop and mobile devices, as well as

Online Advertising contains the working knowledge of the many digital agency experts who conceptualise, perform and manage campaigns such as these for a variety of clients, all with vastly different target audiences and offerings, on a daily basis.

Course Outline
Module 1: Digital Marketing: Where does Online Advertising fit in?
Module 2: Payment Models & Strategy for Deskptop and Mobile
Module 3: Implementing Google Display Advertising
Module 4: Implementing Google Display Campaigns
Module 5: Implementing Booked Media Advertising
Module 6: Implementing Paid Social Media Campaigns
Module 7: Implementing YouTube Paid Advertising Campaigns
Module 8: Optimisation and Reporting

Who is it for?
Perfect if you're an online advertising campaign manager interested in learning incredible insider tricks and strategies.
Great for digital marketers seeking an advanced skillset and understanding of online advertising.
Geared at advertisers and business owners who want to leverage lucrative online advertising for a marked increase in conversions and long-lasting brand awareness.

For more information, visit http://www.redandyellow.co.za/product/online-advertising-campaign-management-course/

Date: 20 July 2015 to 14 September 2015
Venue: Countrywide
Cost: R 7550