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Corona. It’s sunset timeTo celebrate Corona’s belief that life is best lived beyond our screens, we created a series of living posters that turned the setting sun into the brand itself. Captured at the exact moment the sun kissed the horizon over the city, long winter shadows stretched across the streets to create the silhouette of a Corona bottle, leading you to the sunset.  A simple white chalk outline of the label completed the illusion, allowing the sun itself to become the bottle for just a few fleeting moments. Some as videos, some as stills, no CGI. Just careful planning, perfect timing, and the reminder that nature still creates the most extraordinary spectacles, if we’re willing to step outside to see them. Because sometimes the best invitation isn’t spoken. It’s written in the light. Sunset is calling.   CreditsBrand teamVaughan Croeser – vice president marketing: Sab Agency InfoBoundless Production infoPhotographer – David Prior Post production infoPost production facility: Tessa Ford Post AudioMusic/final mix: Audio Militia MediaMedia strategy and buying: Dentsu About BoundlessBoundless is an agency composed entirely of experts, making The World’s Most-Loved Ideas™. We bring about change through heartfelt creativity, making work that isn’t just seen, but deeply felt. Creating lasting impacts on people, communities, and markets. For further information, or access to interviews, please contact Paul Jackson, CEO at Boundless, labolg.sseldnuob@luap. Visit the Boundless website or follow the Boundless social media channels: LinkedIn | Instagram | X | YouTube
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